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Start Over Format Book Subject Term food industries Subject Term marketing communication

1. Brand failures: the truth about the 100 biggest branding mistakes of all time

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Haig, Matt (author)
Format:: Book
Publication Date:: 2003
Published:: International: Kogan Page Ltd., London, England.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22267
Notes:: 310 pages.

2. Fat of the land

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Powledge, Fred (author)
Format:: Book
Publication Date:: 1984
Published:: USA: Simon and Schuster, New York, New York.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17699
Notes:: 287 pages

3. Real time: preparing for the age of the never satisfied customer

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: McKenna, R. (author)
Format:: Book
Publication Date:: 1997
Published:: USA: Harvard University Press, Cambridge, Massachusetts.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25155
Notes:: 204 pages.