Germany: Springer-Verlag Berlin Heidelberg New York
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20152
Notes:
217 pages, Reports the results of a research project among German consumers to "develop target-group oriented public relations and information policies for the food industry."
Barkley, Andrew (author) and Barkkley, Paul W. (author)
Format:
Book
Publication Date:
2015
Published:
USA: Routledge, Taylor and Francis Group, London and New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07071
Notes:
196 pages., "In an information-based economy...the only source of prosperity is providing consumers with what they desire." Authors conclude that the flow of information from consumers to producers may be more important than providing consumers with knowledge about agriculture.
