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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Curtin, Patricia A. (author) and Gaither, T. Kenn (author)
Format:
Book
Publication Date:
2007
Published:
International: Sage Publications, Thousand Oaks, California.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28073
Notes:
304 pages., Includes a case report about how Kentucky Fried Chicken (KFC) is positioniong itself in China, Malaysia, India and the rest of Asia. Also refers to appeals used by the People for Ethical Treatment of Animals (PETA).
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Martin, David N. (author)
Format:
Book
Publication Date:
1989
Published:
USA: American Management Association, New York, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18299
Notes:
215 pages, Includes brief descriptions of campaigns for FMC Furadan insecticide, Perdue Farms poultry and California raisins (Claymation technique).
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kelly, Francis J. III (author) and Silverstein, Barry (author)
Format:
Book
Publication Date:
2005
Published:
USA: McGraw-Hill, New York, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24038
Notes:
289 pages., Includes descriptions of the "Got milk?" and "Subservient Chicken" campaigns.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Keller, Ed (author) and Fay, Brad (author)
Format:
Book
Publication Date:
2012
Published:
USA: Free Press, New York City, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01442
Notes:
286 pages.