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    91. Genetically engineered foods, fears and facts: an interview with FDA's Jim Maryanski

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Maryanski, Jim (author / U.S. Food and Drug Administration)
    Format:
    Article
    Publication Date:
    1993-05
    Published:
    USA: U.S. Food and Drug Administration, Rockville, Maryland.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22611
    Journal Title:
    FDA Consumer
    Journal Title Details:
    : 4
    Notes:
    4 pages.

    99. How the Sacramento Bee used "sprints" to drive digital subscriptions

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gustus, Lauren (author / Sacramento Bee) and Chance, Amy (author / Sacramento Bee)
    Format:
    Article
    Publication Date:
    2019
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11226
    Notes:
    Via online Better News. 7 pages., Describes how the Sacramento Bee newspaper experimented with serving specific audiences for food stories in an effort to grow digital subscriptions. "The sprint terminology is borrowed from developers. We liked it because it allowed us to learn and get results quickly. If we failed, that was fine. If we found success, we kept going." Sprint efforts run from six to eight weeks. A drafted plan includes the strategy and tactics used to achieve SMART goals (SMART standing for specific, measurable, aggressive yet achievable, relevant and time-bound.) Team members measure "obsessively," meeting every week to discuss results and build new story plans. In a reported sprint example, digital subscriptions increased by more than 50 percent in 2018.