Hayden, Victor F. (author) and Agricultural Publishers Association.
Format:
Article
Publication Date:
1922-06-27
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28854
Notes:
Agricultural Publishers Association Records, UI Archives., Special Bulletin. 8 pages., Describes a proposed campaign of publicity and advertising to promote marketers to advertise in farm periodicals.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22513
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Agricultural Publishers Association, Bulletin No. 46, page 3., Publisher expresses concern about Ditto Egg Tablets, claimed to be an egg laying tonic the value to which more than 100,000 poultry producers testify. Urges farm papers to scrutinize advertising copy carefully.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22514
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Agricultural Publishers Association, Bulletin No. 44, page 2., Reports inquiries from publishers about state Farm Bureau organizations that are considering publishing periodicals that sell advertising. Only one is doing so now, according to this report (Hoosier Farmer in Indiana), but others are reviewing possibilities. Author concludes: "On account of the loyal support given to the farm organization movement by farm papers generally, it would appear that farm bureau officials should not look with favor on any plan which might place farm organizations in the light of competitors to farm papers."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22515
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Agricultural Publishers Association, Bulletin No. 33, p. 2, Reports on complaints from seed marketers about state agriculture department publications which offer free advertising service. Cited as inappropriate use of taxpayer money.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22516
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Agricultural Publishers Association, Bulletin No. 33, p. 4, Cites a publisher urging farm paper publishers to "be very careful in handling the advertising of any concern connected with radio because there are so many unreliable machines, apparatus, in fact, individuals, that it would be a very easy matter to quite completely kill the radio business as far as farmers are concerned." Inferior sets being sold.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22518
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Agricultural Publishers Association, Bulletin 26, pp. 2-3., Cites a letter from the chairman of the Agricultural Press Committee of the American Association of Advertising Agencies noting that advertising agencies "do not hold themselves alert to the agricultural paper idea." Too much focus on markets in cities, too little on those in county seat towns in agricultural districts. Cites the low cost of farm paper advertising and urges advertising agencies to open-mindedly work with farm publishers to develop business.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22519
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Agricultural Publishers Association, Special Bulletin, 2 pages., Discusses the current capability of farm papers to handle color advertisements.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22520
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Agricultural Publishers Association. Article for Judicious Advertising. 2 pages., Refers to market information now available to farmers via radio and describes the positive financial condition of farmers. Urges readers to advertise to farmers through the agricultural press.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22521
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Agricultural Publishers Association. Special Bulletin. 2 pages., Reports on influence of the farm press in identifying the source of an anonymous survey designed to gain publicity and make misstatements against other tractor manufacturers.
