Online from publisher website., By embracing modern technology and engaging enthusiastic young people, the work of an NGO in Malawi is extending the reach of agricultural extension across the country.
9 pages., Article # 1RIB10, Via online journal., Millennials have different investing knowledge and behaviors than generations in the past. Moreover, as compared to baby boomers, millennials have more debt and less wealth to invest. We used current literature and information collected from Extension educators to explore the values, investing behaviors, learning styles, and loyalty attitudes of millennials. We also examined and evaluated investment resources that had been created or adapted by four Extension faculty members across the nation. A proposed framework with suggestions for future research is provided.
USA: Food Marketing Institute, Arlington, Virginia.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11746
Notes:
3 pages, Via Food Marketing Institute website. 3 pages., Summary of findings of focus group interviews and a larger survey, "The grocery shopping habits of Gen Z and Millennials." "It turns out younger generations prefer to shop for groceries in the store versus shopping online for them."
Via online issue. 2 pages., Introduction and description of Golden ARC Award in social media for the Moo Lab entry submitted by Midwest Dairy and FLM Harvest.
7 pages, Pecans are a heart-healthy food, serving as an excellent source of unsaturated fatty acids, micronutrients, and phytochemicals. Despite rapid growth of the U.S. pecan export in global market, domestic pecan consumption has been stagnating, especially in attracting young consumers. This study seeks to investigate the effectiveness of nutrition education brochure that utilizes two information formats-rich media and traditional media-for promoting nutritional knowledge of pecans among young consumers. The experiment followed a between-subjects 2 x 2 design. Four versions of digital brochures were developed to manipulate two independent variables: video (absent vs. present) and recipe (absent vs. present). The findings indicated that including a video in the digital brochure can help increase consumers’ perceived information quality, and recipe content can help increase consumers' trust in the nutrition information and information source. The results also showed that for consumers with a lower prior knowledge regarding pecans, educational materials including a video were more effective than materials without a video. Such strategies to promote pecan consumption could benefit the pecan industry as well as public health.
