Subject Term: farmers / Within Last x Years: within 5 Years

Start Over Subject Term farmers Within Last x Years within 5 Years

1. Using emotions to frame issues and identities in conflict: farmer movements on social media

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Aarts, Noelle (author), Stevens, Tim M. (author), and Dewulf, Art (author)
Format:: Journal article
Publication Date:: 2020
Published:: Netherlands
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D11513
Journal Title:: Negotiation and Conflict Management Research
Notes:: 19 pages., Via online., In a comparative case study, researchers analyzed two social media conflicts between farmers and animal right advocates to understand how conflicts establish, escalate, and return dormant through issue and identity framing and the discursive use of emotions. "The binary opposition is initially established through issue framing but escalates into an identity conflict that involves group labeling and blaming."

2. Farmers expect rapid growth for plant-based meat, but don't like it

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Abbott, Chuck (author)
Format:: Journal article
Publication Date:: 2021-03
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D12149
Journal Title:: Successful Farming
Notes:: Online via AgriMarketing Weekly. 3 pages., Based on findings of the Ag Economy Barometer poll by Purdue University. Responses by farmers indicating they expect the market share of plant-based alternatives to beef, pork, and chicken will grow rapidly. Most said they would not grow crops for processing into a meat alternative, even if offered a contract.

3. Knowledge production and communication in on-farm demonstrations: putting farmer participatory research and extension into practice

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Adamsone-Fiskovica, Anda (author) and Grivins, Mikelis (author)
Format:: Journal article
Publication Date:: 2020-06-16
Published:: USA: Taylor & Francis
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12609
Journal Title:: The Journal of Agricultural Education and Extension
Journal Title Details:: V. 28, N.4
Notes:: 25pgs, The paper investigates the multi-actor processes of knowledge co-production in the implementation of research-based on-farm demonstration with a focus on collaboration arrangements and areas of contention.

4. Knowledge of intergenerational farm transfer among cocoa farmers in southwest Nigeria

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Adebayo, Sijuwade Adebukola (author), Joyce, Ogundiran Tosin (author), and Babatunde, Raphael Olanrewaju (author)
Format:: Journal article
Publication Date:: 2023-01-04
Published:: Poland: Poznan University Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12750
Journal Title:: Journal of Agribusiness and Rural Development
Journal Title Details:: Vol. 66, N.4
Notes:: 10 pages, The study focused on the knowledge of intergenerational farm transfer among cocoa farmers in southwestern Nigeria. A three-stage sampling technique was used to select 5% of the total 6,843 registered cocoa farmers with the Agricultural Development Project (ADP), making a total sample size of 342 cocoa farmers. Data were collected through interviewer-administered questionnaires and analysed using percentages, frequency distributions and chi-square tests. The results revealed that a majority of the respondents were male (77.0%) and had farm sizes of 5 ha and below (84.9%). The respondents had a mean age of 58 years and a mean household size of six persons. The results show that a majority (65.3%) of respondents had low knowledge about intergenerational farm transfer. 56.9% of the respondents had not discussed the issue of intergenerational farm transfer plans with anybody. The results also show that cocoa farmers’ succession plan status has a positive relationship with their knowledge of intergenerational farm transfer. The study concluded that the knowledge of cocoa farmers about the process of farm transfer is poor. The study recommends that cocoa farmers be trained in the process of intergenerational farm transfer to ensure family farm sustainability.

5. Assessment of agricultural extension students’ interest in providing private extension services in Nigeria

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Adesoji, S.A. (author), Famakinwa, M. (author), and Eghosa, A.E. (author)
Format:: Online journal article
Publication Date:: 2019-01
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11120
Journal Title:: The Journal of Agricultural Sciences - Sri Lanka
Journal Title Details:: 14(1):57-66
Notes:: 10 pages., via online journal., Purpose: Agricultural extension graduates do not get jobs and farmers are not getting agricultural extension services, and therefore, both the farmers and agricultural graduates do not receive benefi ts. The study assessed the interest of agricultural extension students in providing private extension services to farmers, examined their perception towards private extension services and identifi ed extension skills possessed by the students. Research Method: The study comprised all the fi nal year students in the Universities in Osun State. A two – stage sampling procedure was used to select the respondents. One university was selected from each category of federal, state and private. A total of 68 respondents were selected and interviewed. Data collected were analyzed with descriptive and inferential statistics. Findings: The results show that the mean age, mean years of formal education of the respondents were 23.75 ± 2.02 and 17.40 ± 1.16, respectively. About half (51.5%) of the respondents had positive perception towards the private extension service while 57 percent had high interest in providing private extension services. Majority of them possessed teaching skills (97.1%), innovation dissemination skills (95.5%) and communication skills (88.2%). Also, sources of agricultural information available (χ2=22.448), types of sponsors (χ2=6.102) and marital status (χ2=16.535) had a signifi cant association with respondents’ interest in providing private agricultural extension services. Research Limitation: The study focuses on the interest of agricultural extension graduates to provide private extension services; however, these graduates may have an interest in other areas that have not been investigated. Original Value: The study provides an insight to show the interest and capability of agricultural students to be engaged in private extension services as a livelihood

6. The adoption problem is a matter of ft: tracing the travel of pruning practices from research to farm in Ghana’s cocoa sector

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Adomaa, Faustina Obeng (author), Vellema, Sietze (author), Slingerland, Maja (author), and Asare, Richard (author)
Format:: Journal article
Publication Date:: 2022-01-11
Published:: USA: Springer
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12650
Journal Title:: Agriculture and Human Values
Journal Title Details:: Iss. 39
Notes:: 15 pages, Good Agricultural Practices (GAPs) are central to sustainability standards and certifcation programmes in the global cocoa chain. Pruning is one of the practices promoted in extension services associated with these sustainability efforts. Yet concerns exist about the low adoption rate of these GAPs by smallholder cocoa farmers in Ghana. A common approach to addressing this challenge is based on creating enabling conditions and offering appropriate incentives. We use the concepts of inscription and afordance to trace the vertically coordinated travel of recommended pruning from research to extension and farming sites, and to describe how pruning is carried out diferently at each site. Our analysis suggests that enactments of pruning at the extension site reduce the number of options and space for interactions, and this constrains making the practice meaningful to farmers’ repertoires. The conventions guiding and legitimising actions at this site, reinforced by sustainability standards, certifcation schemes and associated inspections and audits, favour standardised recommendations and consequently narrow room for context-specifc diagnostics and adaptions. Therefore, we reframe the adoption problem as a matter of fitbetween different sites in the ‘agricultural research value chain’ embedded in the operational cocoa chain. Our contribution problematises the dominant framing of low adoption and highlights that the movement of pruning and the sequential enactment at different sites constrain the affordances available for rendering the practice meaningful to farmers’ repertoires. Consequently, addressing the low uptake of GAPs requires institutional work towards conventions that can construct a fit between sites along the agricultural research value chain

7. Context Specificity and Time Dependency in Classifying Sub-Saharan Africa Dairy Cattle Farmers for Targeted Extension Farm Advice: The Case of Uganda

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ahikiriza, Elizabeth (author), Wesana, Joshua (author), Gellynk, Xavier (author), Van Huylenbroeck, Guido (author), and Lawyers, Ludwig (author)
Format:: Journal article
Publication Date:: 2021-07-29
Published:: Switzerland: MDPI
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12516
Journal Title:: Agriculture
Journal Title Details:: 11 (9)
Notes:: 6 pages, Despite the huge potential for milk production, interventions to improve productivity in sub-Saharan Africa (SSA) are barely based on specified farm classifications. This study aimed to develop robust and context-specific farm typologies to guide content of extension farm advice/services in Uganda. From a sample of 482 dairy farmers, we collected data on farmer socio-demographics, farm management practices, ownership of farm tools and facilities, willingness to pay for extension services, milk production, and marketing. Farm typologies were obtained based on principal component and cluster analyses. Thereby, of the three dairy production systems that emerged, small-scale, largely subsistence yet extensive and low productive farms were more prominent (82.6%). Farms that were classified as large-scale, less commercialized yet extensive with modest productive systems were more than the medium-scale commercial farms with intensive and highly productive systems. However, the later were considered to potentially transform dairy farming in Uganda. It was also predicted that the validity of our farm classification may persist until half of the farms have moved between clusters. The study gives new insights on dairy production systems in Uganda, which can be used to organize more targeted research on farmers’ extension needs for facilitating delivery of relevant and effective extension services and designing appropriate extension policies

8. Analysis of factors affecting dissemination of agricultural information among farmers through ict in punjab,Pakistan

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ahmad, Waqar (author), Ali, Tanvir (author), Shahbaz, Babar (author), and Siddiqui, Muhammad Tahir (author)
Format:: Journal article
Publication Date:: 2021-06-10
Published:: Pakistan: Directorate of Agricultural Information Lahore
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12690
Journal Title:: journal of agricultural research
Journal Title Details:: Vol. 59, N.2
Notes:: 7 pages, Present study was carried out in 2018-19, in the three districts of Punjab i.e., Faisalabad, Sargodha and Muzaffargarh to analyse the factors affecting dissemination of agricultural information to farmers through ICT tools. One hundred and twenty respondents were selected randomly from each district, making a total sample of 360 respondents. Concerning the general use of ICT tools in the dissemination of agricultural information, the findings indicated a change in trend from the radio (11.1%) towards TV (85.6%) and mobile phone SMS (75.8%). The relevance of information and ICT tools’ cost appeared as common determinant factors for technology transfer effectiveness by ICT tools. Furthermore, farmers also indicated that the most effective tool to disseminate agricultural information was television, followed by the mobile phone and social media. Moreover, most of the farmers (81.7 % and 73.1%, respectively) indicated that the lack of innovative information and difficulties in using ICT tools were significant barriers while communicating via these tools. The use of television and mobile phones in extension should be improved because they were relatively more popular among farmers. It was recommended that the Punjab government should also design a system of periodic monitoring and evaluation of the use of information and communication technologies in the extension with agricultural universities’ participation and relevant non-governmental organizations in Punjab. A dynamic feedback system should be designed, based on the local advisory committees’ recommendations, to determine the local farmers’ needs/problems, which should be sent immediately to the Directorate of Agricultural Information to suggest some suitable solution and disseminate through ICTs.

9. Farmers’ perceptions regarding the use of information and communication technology (ICT) in Khyber Pakhtunkhwa, Northern Pakistan

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Aldosari, Fahad (author), Al Shunaifi, Mohamed Saleh (author), Ullah, Muhammad Amjad (author), Muddassir, Muhammad (author), and Noor, Mehmood Ali (author)
Format:: Online journal article
Publication Date:: 2019-04
Published:: Saudi Arabia: Science Direct
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10318
Journal Title:: Journal of the Saudi Society of Agricultural Sciences
Journal Title Details:: 18(2) : 211-217
Notes:: 7 pages., Via online journal., Like many developing countries, agriculture is seen as the vehicle for development also in Pakistan. Our study was aimed to identify the perceptions of farmer community towards the electronic media and relationship between different demographic characteristics of respondents with the use of electronic communication of TV and radio, in Khyber Pakhtunkhwa (KPK), a province of Pakistan. Random sampling technique was used for selecting 183 respondents. Data were analyzed with descriptive statistics and Chi-square. Results revealed that maximum respondents were agreed that mobile and internet can be a useful source of agricultural information and only 1.6 and 5.5% of the respondents were strongly disagreed about information means, respectively. A maximum number of the respondents were undecided about “agricultural helpline can be a useful source of agricultural information”, only 14.2% of the respondents were strongly agreed with this statement. A highly significant relationship was found between age of respondents and application of information received through radio and TV. On the other side, education of the respondents had a highly significant relationship with the application of information received through radio only. Farming experience of the respondents had no significant relationship with the application of information received through TV and radio. Results suggested that extension personnel should motivate and educate the farming community about the use of electronic media (TV, radio, helpline, internet, mobile) for advanced information about agriculture production techniques.

10. Farmers knowledge level of potato crop cultivation in Rabia Sub- district/ Nineveh Governorate

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Alhafidh, A.Z.Y (author)
Format:: Journal article
Publication Date:: 2019-06
Published:: Iraq: The University of Mosul
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13065
Journal Title:: Mesopotamia Journal of Agriculture
Journal Title Details:: V.47, N.1
Notes:: 12 pages, The research aims to identify level of farmers knowledge in Rabia Sub-district/Nineveh governorate on potato cultivation , identify the differences in Knowledge level according to some variables: Age, Education level, years' number of experience potato farming, land ownership, number of dependent information sources of potato , monthly income, type farming career and previous training, and identify the problems facing the potato cultivation. The data were collected by a questionnaire, and analyzed by using Kruskal-Wallis test, Mann_Whitney test. The important results showed that (45.88 %) of the farmers have medium knowledge, the higher knowledge level in crop service field , there are significant differences in knowledge levels according to age, educational level, number of experience years of potato crop, type of farming career and the important problems facing potato farmers is high price of production cost, also there are some recommendations and suggestions.

11. Behavior analysis of farmers in tidal swamp land towards agricultural insurance

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Alif, Muhammad (author), Sumardjo (author), Sarwoprasodjo, Sarwititi (author), and Fatchiya, Anna (author)
Format:: Journal Article
Publication Date:: 2022-11-25
Published:: United States: Horizon Research Publishing
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12808
Journal Title:: Universal Journal of Agricultural Research
Journal Title Details:: Online
Notes:: 8pgs, In many studies, communication and social cognitive theories have been used to investigate people's behaviors toward agricultural insurance programs resulting in varied conclusions on how and why people react to such programs. However, few of them have explicitly investigated the role of social cognitive theory in escalating insurance literacy levels on agriculture and cultural factors. Thus, the purpose of this study is to identify and analyze the behavioral factors of tidal swampland farmers in Barito Kuala Regency, South Kalimantan province, towards agricultural insurance in the perspective of analyzing farmers' knowledge of agricultural insurance products and determinants of community behavior. Under the instrumental case-study research design, the data were collected through interviews and Focus Group Discussion (FGDs) with 35 informants, consisting of the Head of the South Kalimantan Provincial Agriculture Service and the Barito Kuala District Agriculture Service, opinion leaders, academics, representatives of farmer groups, and farmers. Documentation data related to the implementation of the agricultural insurance program were used to complete the interview and FGDs data. The results of this study indicate that tidal swampland farmers are trapped in hoax information or negative issues related to Agricultural Insurance which makes them reluctant to participate in agricultural insurance. Farmers prefer to be resigned and surrender to the state of their agricultural land than to participate in agricultural insurance. Besides, farmers feel there is no point in participating in agricultural insurance, especially those who think the registration and insurance claim process is convoluted. Low insurance literacy is a key problem of the misinformation that is formed.

12. Country journalism

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Allen, Charles Laurel (author)
Format:: Book
Publication Date:: unknown
Published:: USA: New York : T. Nelson and Sons, 1928
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18640
Notes:: 504 pages; Nelson's English Series

13. Assessing farmer perceptions on livestock intensification and associated trade-offs using fuzzy cognitive maps; a study in mixed farming systems in the mid-hills of Nepal

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Alomia-Hinojosa,Victoria (author), Groot, CJ (author), Andersson, Jens (author), Speelman, Erika (author), McDonald, Andrew (author), and Tittonnell, Pablo (author)
Format:: Journal article
Publication Date:: 2022-06-02
Published:: United States: Wiley Online
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12562
Journal Title:: Systems Research and Behavioral Science
Journal Title Details:: Online only
Notes:: 13 pages, Intensified livestock production is considered as a promising pathway for smallholder farmers. Nevertheless, this pathway may entail prohibitive investment requirements of labour, capital or trade-offs at farm level that preclude sustainable intensification. We used fuzzy cognitive mapping (FCM) to assess farmers' perceptions of changes in the farm household system resulting from adding livestock to their mixed farms. Farmers identified trade-offs between the increased income and farmyard manure production versus increases in labour requirements for fodder imports. Furthermore, a sensitivity analysis performed on the FCMs showed that an increase in milk market demand could have strong positive effects on livestock production and income. We conclude that FCM is a good tool to rapidly identify trade-offs and analyse perceptions of farmers which revealed that although they consider intensification a promising strategy, the perceived deepening of labour constraints and increasing dependency on fodder import makes a concurrent (sustainable) intensification of these farm systems unlikely.

14. Women's access to agriculture extension amidst COVID-19: Insights from Gujarat, India and Dang, Nepal

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Alvi, Muzna (author), Barooah, Prapti (author), Gupta, Shweta (author), and Saini, Smriti (author)
Format:: Journal article
Publication Date:: 2021-04-01
Published:: International: Elsevier
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12415
Journal Title:: Agricultural Systems
Journal Title Details:: Vol. 188
Notes:: 8 pages, gender, women, extension systems, acces, cell phones, farmers, Nepal (Southern Asia), India (Southern Asia), COVID-19 induced lockdowns have had far reaching impacts on the rural sector, particularly on women farmers. These impacts have been exacerbated by lack of access to reliable and timely agriculture information. Using panel phone survey data from India and Nepal, we study how women's access to agricultural extension was impacted by the lockdowns and its effect on agricultural productivity. We find that women's already low access to formal extension was reduced further, leading to an increased reliance on informal social networks. In both countries, nearly 50% farmers reported negative impacts on productivity due to inaccessibility of information during the lockdown. In India, we find that access to formal extension is mediated by crop type, geographic location and caste identity. We discuss ways in which extension systems in India and Nepal can be made more inclusive and resilient to future crisis, including by adapting group and community-based approaches to post-pandemic best practices.

15. Distance learning in agriculture -- manage experience

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Arora, S. K. (author) and Division of Agricultural Extension
Format:: Monograph
Publication Date:: unknown
Published:: India: Indian Council of Agricultural Research
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: C20028
Notes:: Burton Swanson Collection, pp. 65-72; From "Krishi vigyan kendra : a movement"

16. The effect of communication media on the uptake of agricultural innovations in selected states of Nigeria

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Atser, Godwin Liambunde (author), Dixon, Alfred (author), Ekeleme, Friday (author), Hauser, Stefan (author), Fadairo, Olushola (author), Adekoya, Adegbenga (author), Ayanwale, Adeolu Babatunde (author), Agada, Mary (author), Oladokun, Ibukunoluwa (author), Akpu, Patrick (author), Sanni, Lateef (author), Pypers, Pieter (author), Ampadu-Boakye, Theresa (author), and Van Lauwe, Bernard (author)
Format:: Journal article
Publication Date:: 2022-09-21
Published:: UK: Taylor and Francis
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12648
Journal Title:: Journal of Agricultural Education and Extension
Notes:: 23 pages, Poor uptake of agricultural innovations on weed management practices is a major factor responsible for low productivity. This paper examines how communication media can help improve farmers’ adoption behaviour.

17. Chew on this: Farmers are using food waste to make electricity

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Aubrey, Allison (author) and National Public Radio (NPR)
Format:: Article/Audio Story
Publication Date:: 2019-11-30
Published:: United States: NPR
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11125
Notes:: 7 pages, via website

18. Market constraints, misallocation, and productivity in Vietnam agriculture

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ayerst, Stephen (author), Brandt, Loren (author), and Restuccia, Diego (author)
Format:: Journal article
Publication Date:: 2020-07-01
Published:: International: Elsevier
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11868
Journal Title:: Food Policy
Journal Title Details:: Vol. 94
Notes:: 16 pages, via online journal, We examine important changes in agriculture in Vietnam in the context of ongoing structural changes in the economy. We use a household-level panel dataset and a quantitative framework to document the extent and consequences of factor misallocation in agriculture during the period between 2006 and 2016. Despite rapid growth in agricultural productivity and a reallocation of factor inputs to more productive farmers, we find that misallocation across farmers remains high and increased during the period. Reallocation of factor inputs has not been strong enough to accommodate substantial changes in farm productivity over time. Our analysis also reveals important differences between the north and south regions.

19. Does direct farm marketing fulfill its promises? analyzing job satisfaction among direct-market farmers in Canada

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Azima, Stevens (author) and Mundler, Patrick (author)
Format:: Journal article
Publication Date:: 2022-01-21
Published:: USA: Springer
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12641
Journal Title:: Agriculture and Human Values
Journal Title Details:: V. 39
Notes:: 17 pages, Short food supply chains have become the focus of considerable research in the last two decades. However, studies so far remain highly localized, and claims about the economic and social advantages of such channels for farmers are not backed by large-scale empirical evidence. Using a web survey of 613 direct-market farmers across Canada, this article explores the potential economic and social benefits that farmers derive from participating in short food supply chains. We used multivariate analysis to test whether a farmer’s degree of involvement in direct food channels is positively correlated with levels of work enjoyment, social satisfaction, and economic satisfaction. The results indicate that, overall, direct-market farmers report high levels of occupational satisfaction, although work-related challenges persist, such as stress, excessive workloads, and competition. Farmer participation in short food chains was also a positive predictor of work enjoyment and economic satisfaction, but not of social satisfaction, as measured by the share of total farm sales attributable to direct selling. Net annual farm revenue, the share of direct food sales involving a middleman, age, and gender also correlated with one or more dimensions of occupational satisfaction.

20. Making ICT works for poor

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: BIID (author)
Format:: Journal article
Publication Date:: unknown
Published:: Bangladesh
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08221
Notes:: BIID (Bangladesh Institute of ICT in Development), leading through innovation

21. MSU storyboard reporting service survey

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Baker, Esther (author)
Format:: Survey
Publication Date:: unknown
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09736
Notes:: NCR-90 Collection, ANR information services, 4 pages.

22. COVID-19 and marketing challenges for food producers in Louisiana

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bampasidou, Maria (author), Frelier, Johannah (author), Coleman, Marcus A. (author), and Motsenbockerd, Carl E. (author)
Format:: Research report
Publication Date:: 2022-03
Published:: USA: Food Distribution Research Society
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12649
Journal Title:: Journal of Food Distribution Research
Journal Title Details:: V. 53, Iss.1
Notes:: 2 pages, The COVID-19 pandemic disrupted the operations of many farm and food businesses across Louisiana. Producers had to adapt to changes or closures of market outlets, including farmers markets, farm-to-school programs, and restaurants. Using data collected from an online survey, this research examines pre- and post-pandemic marketing channels and challenges faced by food producers.

23. A community approach: digital innovations for extension

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bascombe, Keron (author)
Format:: Journal article
Publication Date:: 2019
Published:: International: Technical Centre for Agricultural and Rural Cooperation, ACP-EU, Wageningen, The Netherlands
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11612
Journal Title:: Spore
Journal Title Details:: 194 : 26-28
Notes:: 3 pages., Online from publisher website., Following a training course in technology stewardship, actors in the Caribbean's agri-food sector are implementing ICT approaches to provide agricultural advice and support to their local communities

24. Gene Editing Versus Gene Modification: Awareness, Attitudes and Behavioral Intentions of Lithuanian Consumers, Producers, and Farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Basinskiene, Loreta (author) and Seinauskiene, Beata (author)
Format:: Journal article
Publication Date:: 2021-07-01
Published:: Italy: The Italian Association of Chemical Engineering
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12507
Journal Title:: Chemical Engineering Transactions
Journal Title Details:: Vol. 87
Notes:: 6 pages., Gene editing (GE) and gene modification (GM) technologies demonstrate noticeable differences. GE technologies introduce changes in DNA, which are intrinsic to the species, while GM technologies incorporate changes from foreign species. The potential benefits of GE have been highlighted in a number of recent scientific studies, pointing to the opportunities that are opening up in addressing the food availability problems as a result of the growing world population. However, the implementation of GE technology in food production would rely on public awareness, acceptance, and attitudes toward genetically modified and genetically edited food products. Based on the Theory of Reasoned Action (TRA), we surveyed Lithuanian consumers, farmers, and producers for their awareness, attitudes, and behavioural intentions towards GM and GE food. The 251 consumers, 50 farmers, and 56 food producers participated in the survey. Consistent across all samples (consumers, farmers, and producers, respectively), GM technology-related products’ self-assed awareness was significantly higher than the level of self-assed awareness of GE products. Awareness of GEO in all samples is relatively low. The level of support for GMO and GEO is also low in all groups of respondents. All groups – consumers, farmers, and producers – are less negative about food produced from GE than from GM raw materials. There was a statistically significantly higher overall likelihood for future use of GEO than the GMO. Producers would be less likely than consumers and farmers to use GMOs in the future. The same inclinations are observed with regard to GEO, with statistically significant differences in the sample of consumers, farmers, and producers.

25. Watching Grass Grow...From Space

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Beck, Lena (author)
Format:: Article
Publication Date:: 2023-07-31
Published:: USA: modern farmer
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12925
Notes:: 7 pages

26. Connecting the unconnected: Tombigbee Communications believes building a better future for its rural residents starts with fiber

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bedord, Laurie (author)
Format:: Journal article
Publication Date:: 2019-01
Published:: USA: Meredith Agrimedia, Meredith Corporation, Des Moines, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10198
Journal Title:: Successful Farming
Journal Title Details:: 117(01) : 52-55
Notes:: Magazine article

27. Picking a data partner

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bedord, Laurie (author)
Format:: Journal article
Publication Date:: 2020
Published:: USA: Meredith Agrimedia, Meredith Corporation, Des Moines, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11686
Journal Title:: Successful Farming
Journal Title Details:: 118(5) : 34, 38
Notes:: Subhead: "Are the many alliances and acquisitions among platforms really designed to benefit farmers?" ... "While a data-sharing platform may put growers in the driver's seat when it comes to how their information is distributed, ag tech providers have not always done a good job of communicating that message. 'Problems arise when owners of the data feel as though they no longer understand who is accessing their data and why,' Tatge says."

28. To diversify or not to diversify, that is the question. Pursuing agricultural development for smallholder farmers in marginal areas of Ghana

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bellon, Mauricio R. (author), Kotu, Bekele Hundie (author), Azzarri, Carlo (author), and Caracciolo, Francesco (author)
Format:: Journal article
Publication Date:: 2019-09-18
Published:: Science Direct
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11076
Journal Title:: World Development
Journal Title Details:: 125
Notes:: 10 pages., Via online resource., Many smallholder farmers in developing countries grow multiple crop species on their farms, maintaining de facto crop diversity. Rarely do agricultural development strategies consider this crop diversity as an entry point for fostering agricultural innovation. This paper presents a case study, from an agricultural research-for-development project in northern Ghana, which examines the relationship between crop diversity and self-consumption of food crops, and cash income from crops sold by smallholder farmers in the target areas. By testing the presence and direction of these relationships, it is possible to assess whether smallholder farmers may benefit more from a diversification or a specialization agricultural development strategy for improving their livelihoods. Based on a household survey of 637 randomly selected households, we calculated crop diversity as well as its contribution to self-consumption (measured as imputed monetary value) and to cash income for each household. With these data we estimated a system of three simultaneous equations. Results show that households maintained high levels of crop diversity: up to eight crops grown, with an-average of 3.2 per household, and with less than 5% having a null or very low level of crop diversity. The value of crop species used for self-consumption was on average 55% higher than that of crop sales. Regression results show that crop diversity is positively associated with self-consumption of food crops, and cash income from crops sold. This finding suggests that increasing crop diversity opens market opportunities for households, while still contributing to self-consumption. Given these findings, crop diversification seems to be more beneficial to these farmers than specialization. For these diversified farmers, or others in similar contexts, interventions that assess and build on their de facto crop diversity are probably more likely to be successful.

29. Farmers' preferences for grassland restoration: evidence from France

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ben-Othmen, Marie Asma (author) and Ostapchuk, Mariia (author)
Format:: Paper
Publication Date:: 2019-05
Published:: France
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10583
Notes:: 16 pages., Paper presented at the 172nd European Association of Agricultural Economists Seminar,"Agricultural policy for the environment or environmental policy for agriculture?" Brussels, Belgium, May 28-29, 2019., via database., Results of this study indicate that environmental consideration is not the key factor behind farmers' preference involving land restoration programs. The financial component remains the main incentive.

30. Community development: organizational and inter-organizational dimensions

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Benson, J. K. (author) and Hobbs, Daryl (author)
Format:: Research report
Publication Date:: unknown
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09722
Notes:: NCR-90 Collection, Agricultural Exper. Station, University of Missouri. 2 pages.

31. Describing North Dakota small farmers and their connection with extension

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Berg, Lindy (author), Marx, Adam A. (author), and Hoffman, Travis W. (author)
Format:: Journal article
Publication Date:: 2022
Published:: USA: American Association for Agricultural Education
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12670
Journal Title:: Journal of Agricultural Education
Journal Title Details:: Vol. 63, N. 3
Notes:: 17 pages, Small farms and small farmers are a growing sector of the agricultural economy nationwide. Notably, small farms are influenced by similar antagonists to the success of their business as large, concentrated operations, but they experience it differently. The purpose of this study was to describe small farms and farmers in North Dakota to assist North Dakota State University Extension in defining their needs for programming development. We found that nearly 45% of small farmer respondents are women. Small farmers prefer to access information for their operations in a variety of ways but like to engage with Extension through more direct and personal means. Recommendations include developing programming targeted at female farmers and organizing Extension information resources targeted at small farm needs, specifically.

32. A Resource Guide for Beginning Farmers in Oklahoma

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bir, Courtney (author), Hagerman, Amy (author), Sahs, Roger (author), and Ladd, Brent (author)
Format:: Abstract
Publication Date:: 2021-09-01
Published:: United States: Oklahoma State University, Stillwater.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12530
Notes:: 98 pages, If you are considering becoming a farmer or rancher in Oklahoma, then you are about to embark on a journey. As with any long trip, your first step is to plan where you will go and how you will get there. The Oklahoma Cooperative Extension Service (OCES) at Oklahoma State University has developed this resource guide to help beginning farmers understand the steps needed to achieve the dream of having their own farm. The first and most important step you should take in beginning a farm is to carefully research the property and planned enterprises before investing. Attend educational meetings (such as OSU Extension programs) before properties are purchased. Become acquainted with professionals such as the local Extension Educator–Agriculture, who can help. The OSU Extension website, provides links to county offices, publications and many other resources.

33. Farmer Update: Larry Blasdel

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Blasdel, Larry (author) and Arkansas Farm Bureau
Format:: Video
Publication Date:: 2020-03-20
Published:: United States: YouTube
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11453
Notes:: 3 page., via YouTube

34. Adoption of precision agriculture technologies

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Boehlje, Michael (author) and Langemeier, Michael (author)
Format:: Research report
Publication Date:: 2021-03
Published:: USA: Department of Agricultural and Consumer Economics, College of Agricultural, Consumer and Environmental Sciences, University of Illinois, Urbana-Champaign.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12167
Notes:: 6 pages., Authors from the Center for Commercial Agriculture, Purdue University, discuss the adoption of precision agriculture technologies. Findings of cited research among farmers indicated that the average net benefit was almost $90 per acre, and the benefit cost ratio averaged 9.7 to 1. "These results suggest a much higher payoff of precision farming than previous studies. This higher payoff is a result of the whole-farm system benefits of the interactions among individual tools and technologies which result in a new way of farming."

35. Decoding agricultural digitalisation in Africa

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Boloh, Yanne (author) and Cartmell-Thorp, Susanna (author)
Format:: Journal article
Publication Date:: 2019
Published:: International: Technical Centre for Agricultural and Rural Cooperation, ACP-EU Wageningen, The Netherlands
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11615
Journal Title:: Spore
Journal Title Details:: 194 : 4-7
Notes:: 4 pages., Online from publisher., "For the first time, a landmark report on digitalisation for agriculture (D4Ag) in Africa compiles and highlights data on digital solutions that are enabling the transformation of African agriculture."

36. Cash for water creates win-win for ranchers: cooperation with environmental groups enhances water conservation

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brooks,Rhonda (author)
Format:: unknown
Publication Date:: 2020-09
Published:: USA: Drovers CattleNetwork, Lenexa, Kansas.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11780
Journal Title:: Drovers
Journal Title Details:: : 10, 12
Notes:: Online from publisher., Case example of arrangements by which participating ranchers and farmers are compensated for water they did not use. Financial support provided through cooperation with various organizations and environmental groups, based on shared interest in enhancing water conservation.

37. The farmers’ dilemma: Meat, means, and morality

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bryant, Christopher (author) and Van der Weele, Cor (author)
Format:: Journal article
Publication Date:: 2021-12-01
Published:: United States: Elsevier
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12511
Journal Title:: Appetite
Journal Title Details:: 167
Notes:: 6 pages., Evidence overwhelmingly supports the view that we need to drastically reduce our consumption of animal products for reasons related to the environment and public health, while moral concerns about the treatment of animals in agriculture are becoming ever more common. As governments increasingly recognize the need to change our food production and alternative protein products become more appealing to consumers, agriculture finds itself in a unique period of transition. How do farmers respond to the changing atmosphere? We present secondary analyses of qualitative and quantitative data to highlight some of the uncertainty and ambivalence about meat production felt throughout the farming community. Survey data from France and Germany reveals that in both countries, those who work in the meat industry have significantly higher rates of meat avoidance than those who do not work in the industry. While non-meat-industry workers are more likely to cite concerns for animals or the environment, meat industry workers more often cite concerns about the healthiness or safety of the products. Concurrently, interviews with people who raise animals for a living suggest that moral concerns among farmers are growing but largely remain hidden; talking about them openly was felt as a form of betrayal. We discuss these findings in the context of the ongoing agricultural transition, observe how tension has manifested as polarization among Dutch farmers, and offer some thoughts about the role of farmers in a new world of alternative proteins.

38. Nepalese farmers’ climate change perceptions, reality and farming strategies

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Budhathoki, Nanda Kaji (author) and Zander, Kerstin K. (author)
Format:: Online journal article
Publication Date:: 2019
Published:: Taylor & Francis
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 75 Document Number: D10803
Journal Title:: Climate and Development
Notes:: 13 pages., via online journal., The study explores the impacts of Nepali farmers’ climate change perceptions on their farming practices over the last three decades (1980–2014). Results from a survey with 496 farmers show that nearly all farmers attributed changes in crop varieties and cropping patterns mainly to technological and market-related factors and not to climate change. A comparison between perceptions and meteorological data shows that while perceptions of changes in maximum temperatures did match observed trends, perceptions of changes in minimum temperature and rainfall did not. The results indicate that the climate change message in the past 30 years has not been definite enough to have a consistent impact on either farmers’ perceptions or their farming practices. This may impede farmers’ adaptive capacity in dealing with increasingly severe future climate change impacts. Because of large variations in the micro-climate of the study locations and the locations of the weather stations from which we obtained the meteorological data, the results need to be treated with caution. However, we suggest that for farmers to effectively adapt to climate change, it may be necessary for responsible state and non-state actors to improve their communication on expected climate change impacts.

39. The impact of strengthening agricultural extension services on women farmers: Evidence from Ethiopia

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Buehren, Niklas (author), Goldstein, Markus (author), Molina, Ezequiel (author), and Vaillant, Julia (author)
Format:: Journal article
Publication Date:: 2019-07-10
Published:: International: International Association of Agricultural Economists
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12391
Journal Title:: Agricultural Economics
Journal Title Details:: Volume50, Issue4
Notes:: 14 pages., his paper evaluates the effect of the Rural Capacity Building Project (RCBP), which aimed at promoting growth by strengthening the agricultural service systems in Ethiopia, and by making them more responsive to smallholders’ needs, in particular women farmers. We examine the gender-differentiated impact of the RCBP using panel data on 1,485 geographically dispersed households in project and control kebeles. We find that women farmers’ access and satisfaction with extension services increased significantly immediately after the start of the project, but that effect did not last into the medium term. The project led to an increase in the adoption of high- value crop farming, area of land cultivated, and economic participation of household members, benefiting male- and female-headed households equally. Results point to the positive impact of incorporating women’s needs and constraints in the design of the agricultural extension system. However, the project was not able to reduce the preexisting gender gap in agricultural outcomes.

40. NPAC PUBS #4

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Byrnes, Francis C. (author)
Format:: File
Publication Date:: unknown
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes9 Document Number: D09071
Notes:: Includes Documents B00239, B01341, B02044, B02311, C08798, C12642, C12643, C12644, C12645, C12646. In four folders in the box., Francis C. Byrnes Collection

41. Silage

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Byrnes, Francis C. (author)
Format:: Paper
Publication Date:: unknown
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes9; Folder: OSU files Document Number: D09125
Notes:: Francis C. Byrnes Collection, OSU files, Ohio State University. 11 pages.

42. The future of experiential marketing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Camma, David (author)
Format:: Journal article
Publication Date:: 2020-12
Published:: USA: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D12083
Journal Title:: Agri Marketing
Journal Title Details:: 58 : 19-22
Notes:: Via print subscription., Digital experience director of Osborn Barr Paramore (ABP) describes some marketing steps taken, "bringing our digital experience and experiential teams together to create new activations that work across channels." Examples included a NASCAR race experience for DEKALB at Kansas Speedway and a geodesic dome activation at Farm Progress Show 2019 for Nutrien Ag Solutions.

43. The Adoption of food safety practices and the implications of regulation for small scale farms

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Canales, Elizabeth (author), Silva, Juan (author), and Anderson, Joy (author)
Format:: Journal article
Publication Date:: 2022-06-16
Published:: USA: Clemson University Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12604
Journal Title:: Journal of Extension
Journal Title Details:: V. 60, N.2
Notes:: 10 pages, In this article we examine the adoption of food safety practices among produce growers in the south and discuss implications of food safety regulations in the U.S. Produce growers have adopted standard food safety practices to varying degrees, but there is still an adoption gap, particularly among small scale operations. Market-driven and regulatory food safety enforcement continues to tighten, and this can further hinder market access for small scale producers.

44. The Malian union of cotton and food crop producers : its current and potential role in technology development and transfer

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Carney, Diana (author), Bingen, Jim (author), and Dembele, Edmond (author)
Format:: Paper
Publication Date:: unknown
Published:: Mali: Overseas Development Institute, Overseas Development Administration, International Service for National Agricultural Research (ISNAR)
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: C19974
Notes:: Burton Swanson Collection, 32 pages

45. Women in Turf: A Qualitative Study Examining How Women Have Sustained Their Leadership Role in the Turfgrass Industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Carroll, Devon E. (author), Stevens, Carrie A. (author), Stripling, Christopher T. (author), Sorochan, John C. (author), and Brosnan, James T. (author)
Format:: Journal article
Publication Date:: 2021-12-01
Published:: United States: American Association for Agricultural Education
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12422
Journal Title:: Journal of Agricultural Education
Journal Title Details:: Vol. 62 (4)
Notes:: 18 pages, Women are a traditionally underrepresented demographic in the turfgrass industry. As the industry faces labor shortages, increased recruitment and retention of women to the field may reduce labor issues. The purpose of this descriptive study was to explore the lived experiences of 13 female leaders in the turfgrass industry representing diverse job titles, years of experience, and geographic locations. The objective of this research was to promote change within the turfgrass industry and subsequently increase female recruitment efforts by identifying barriers faced uniquely by women and influences on female leadership success. To discover this information, participants engaged in 30-to-90-minute semi-structured interviews with the central research question, “What lived experiences have shaped your career in the turfgrass industry?” Transcriptions of interviews were open-coded and used to develop six main themes: (a) career paths, (b) mentorship involvement, (c) leadership styles, (d) challenges, (e) opportunities for personal growth, and (f) opportunities for industry growth. Interviewed women proved to be vibrant leaders in the industry and faced similar challenges in their journeys to leadership including inappropriate peer conduct, difficulty building a family, and overcoming stereotypes. Women sustained career success by engaging in self-efficacy through educational development, mentorship, and personal growth. These findings can be used by both women and men in the turfgrass industry to improve current culture for women

46. Emotion and the customer journey

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Castro, Luciano (author)
Format:: Journal article
Publication Date:: 2020
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11528
Journal Title:: Agri Marketing
Journal Title Details:: 58(2) : 17
Notes:: Author emphasized the opportunity for agricultural industry players to expose potential buyers to emotions "in a space where, oftentimes, products are perceived similarly." Author presented ways to build emotion into the customer experience.

47. What drives smallholder farmers' willingness to pay for a new farm technology? Evidence from an experimental auction in Kenya

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Channa, Hira (author), Chen, Amy Z. (author), Pina, Patricia (author), Ricker-Gilbert, Jacob (author), and Stein, Daniel (author)
Format:: Journal article
Publication Date:: 2019
Published:: Kenya
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: D11464
Journal Title:: Food Policy
Journal Title Details:: 85 : 64-71
Notes:: 8 pages., Online via UI electronic subscription., Researchers measured farmer demand for a new agricultural technology , a triple-layered hermetic storage bag which reduces storage loss from insect pests and neutralizes aflatoxin contamination in grain. Findings revealed a highly elastic demand that that the wholesaler could increase profit by lowering the price. Farmers who had prior awareness of the bag were willing to pay 20% more on average than those previously unaware of it. Farmers' valuation of the bags was not significantly different based on the medium (text, audio, or video) through which they received the information.

48. American will import more sugar this year than it has in 4 decades

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Charles, Dan (author) and National Public Radio (NPR)
Format:: Article/Audio Story
Publication Date:: 2019-12-11
Published:: United States: NPR: The Salt.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11123
Notes:: 4 pages, via website and online radio channel

49. Public communication of soil conservation practices: a large-scale content analysis of wisconsin’s agricultural trade publications

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Chen, K. (author) and Shaw, B. (author)
Format:: Journal article
Publication Date:: 2022-02-10
Published:: USA: Soil and Water Conservation Society
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12612
Journal Title:: Journal of Soil and Water Conservation
Journal Title Details:: V. 77, Iss. 2
Notes:: 14pgs, The adoption of soil conservation practices by farmers offers the potential to greatly improve soil health and water quality at large geographic scales. In considering the potential benefits of soil conservation practices to improve ecological outcomes on farms, it is important to ascertain where farmers get their information about soil conservation and what type of information they are exposed to and by whom. One primary way that farmers learn about soil conservation practices is via agricultural trade publications (ATPs). We conducted a content analysis using a computational text analysis method to analyze all the online soil conservation coverage from four influential ATPs in Wisconsin. We focused on 10 different soil conservation practices and found that the most frequently covered soil conservation practices were tillage, manure, and grazing. Additionally, we analyzed the thematic categories for how each soil conservation practice was covered in terms of agricultural, environmental and economic benefits. Generally, articles tended to mention environmental and economic benefits more than agricultural benefits across all soil conservation practices. We also unpacked the subcategories of environmental benefits using cover crops practice as an example to demonstrate how it was covered in terms of subcategories such as biodiversity, sustainability, climate change, water quality, and soil health. Our analysis also looked at how agricultural technology was featured in the stories about soil conservation and found that this category was regularly mentioned for each practice. Finally, we examined the message sources for stories on soil conservation and found that extension and the federal government were the most the frequently cited entities. We also discussed how this form of computational content analysis can provide longitudinal insights about trends in a particular soil conservation practice like cover crops, which showed a clear upward trend in coverage in ATPs for the time period studied. These nuanced content analyses provide insights into what types of thematic categories are featured about soil conservation practices covered in ATPs in Wisconsin. Advocates of soil conservation practices can use our results to determine if some practices could benefit from more attention in ATPs as well as which benefits and themes have received more media coverage. Additionally, stakeholders from entities that serve as different message sources can determine how their organizations are doing as the spokespeople for the soil conservation practices being advocated.

50. Does the farmer field schools program improve farmers' behavior to adopt the drought-tolerant rice varieties in Pangasinan, the Philippines?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cho, Sunmee (author) and Kim, Taeyoon (author)
Format:: Journal article summary
Publication Date:: 2019
Published:: Philippines
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11672
Journal Title:: Journal of Rural Development
Journal Title Details:: 42 (Special Issue) : 71-99
Notes:: 6 pages., Article is a revision of material presented at the annual conference (2017) of the Korea Association of SouthEast Asian Studies., Results show that participants of the farmer field schools (FFS) program were more likely to adopt the drought-tolerant rice varieties by 9.9% compared to the non-participants. "It also demonstrates that the FFS with the Local Farmer Technician system is effective in improving farmers' adoption of the newly introduced varieties in the survey area.

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