21 pages, via online journal, How an agricultural organization handles the way the media reports a crisis can have an impact on the public’s perceptions of the organization, and sometimes the industry as a whole. The popularity of social media outlets as a venue for disseminating and gathering information and news makes the use of social media surrounding agricultural crises an important topic to investigate (Glynn, Huge, & Hoffman 2012; Hermida, 2010). A qualitative case study was conducted to investigate the use of social media tools during an agricultural crisis. The participants – communications directors, social media managers, and individuals with a close connection to the crisis under study – reported that social media was a major component of their communication efforts surrounding each crisis. Participants felt social media was very effective in these situations and had a major impact on their communication efforts. Although no participants reported using a structured social media strategy or crisis communication plan, they stated a need for such guidelines in the agricultural industry. From the data analyzed in this study, a model for using social media during a crisis situation, aimed specifically for use by those in the agricultural industry, was developed. This project was funded through the USDA's Beginning Farmers & Ranchers Project.
Curtiss, Brook D. (author), Hale-Spencer, Melissa (author), Hueston, Brett (author), Whitney, Jonathan (author), Harnack, Roger (author), McLaughlin, Kaylie (author), Lozinski, Peter (author), Hedlund, Patric (author), Meyer, Eric (author), Wagner, Ellen (author), Nash, Noel (author), White, Mark (author), Ranson, Steve (author), Meier, Jill (author), Sawvell, Derek (author), Keck, Randy (author), Murray, Ian (author), McCarthy, James (author), and Valpy, Bruce (author)
Format:
Journal article
Publication Date:
2020
Published:
USA: International Society of Weekly Newspaper Editors
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11786
Online via UI electronic subscription., Brief case examples of how community newspapers adapted to the COVID-19 pandemic in the face of suspended activities in their communities.
Online via UI subscription., This study explores how South Korean newspapers reported the issue of AI (avian influenza) by employing framing, and the concepts of media advocacy and mobilizing information (MI). Results indicate that news stories were more likely to attribute blame to the government. Government, scientist/researcher, and farmer sources were most prevalent in news coverage. Mentions of tactical MI for the preventive actions increased. Overall, findings indicate the increased media advocacy efforts during repetitive outbreaks of AI.
24 pages., Online via UI Catalog., In 2008, a case of intentional food poisoning involving Chinese imported dumplings resulted in mass panic in Japan. To shed light on the concrete ways of risk calibration by the media, this article compared the incident's coverage to a strikingly similar even in 2014 involving domestic produce. Content analysis showed how the specific discursive construction of both incidents led to two different levels of risk, primarily through the framing of the incidents by references to former experiences and symbolic connotations.
Online via UI electronic subscription., Editors introduce a special issue focused on now ISWNE members have been dealing with the COVID-19 pandemic in their communities.
