Markenson, Steve (author / Food Marketing Institute)
Format:
Research summary
Publication Date:
2020-04-17
Published:
USA: Food Marketing Institute, Arlington, Virginia.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11747
Notes:
Online from Institute website. 2 pages., Summary of efforts to track how shoppers are finding new ways of grocery shopping during the coronavirus. Compared with other grocery shoppers, Latinx and Black shoppers are more likely to report a disruption in their household as a result of the pandemic. They are adjusting where they shop (fewer, different stores), shopping more online, spending more money per trip, and changing the range of products for which they shop.
USA: National Cattlemen's Beef Association, Centennial, CO
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: D11293
Notes:
21 pages., Online via AgriMarketing.com., Announcement of results of an online survey among more than 1,800 U.S. consumers during late 2019. Findings suggested "widespread consumer confusion regarding the ingredient composition and purported benefits of plant-based fake meat products." More than half did not realize that plant-based products being marketed as "burgers" have no real meat." The PowerPoint presentation and accompanying news release provide statics on responses to specific questions.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12140
Notes:
Online via AgriMarketing Weekly. 2 pages., Findings of a survey of more than 1,000 U.S. adults commissioned by Proagrica indicated that 39% of U.S. consumers considered going vegetarian or vegan since the COVID-19 pandemic began. These attitudes were apparent in relation to both grocery shopping and eating out. Health was cited as the main reason for considering changes in diet, followed closely by the cost of meat.
2 pages., Summary of results from a survey among British citizens inviting attitudes toward food and farming. First such research effort by the British Guild of Agricultural Journalists.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11977
Notes:
Online via AgriMarketing Weekly. 2 pages., "For the first time in Gallup's 20 years of tracking Americans' views of various business and industry sectors, farming and agriculturee is the clear leader."
Online from publication. 1 page., Brief review of research reports indicated that beef demand has remained strong to date, online ordering for both groceries and meat ordering is likely here to stay, and positive consumer perceptions of beef increased during the pandemic.
