22 pages, The objective of this study was to provide a comprehensive overview of the recent advancements in the use of deep learning (DL) in the agricultural sector. The author conducted a review of studies published between 2016 and 2022 to highlight the various applications of DL in agriculture, which include counting fruits, managing water, crop management, soil management, weed detection, seed classification, yield prediction, disease detection, and harvesting. The author found that DL’s ability to learn from large datasets has great promise for the transformation of the agriculture industry, but there are challenges, such as the difficulty of compiling datasets, the cost of computational power, and the shortage of DL experts. The author aimed to address these challenges by presenting his survey as a resource for future research and development regarding the use of DL in agriculture.
13 pages, via Online Journal, This paper contributes to our understanding of farm data value chains with assistance from 54 semi-structured interviews and field notes from participant observations. Methodologically, it includes individuals, such as farmers, who hold well-known positionalities within digital agriculture spaces—platforms that include precision farming techniques, farm equipment built on machine learning architecture and algorithms, and robotics—while also including less visible elements and practices. The actors interviewed and materialities and performances observed thus came from spaces and places inhabited by, for example, farmers, crop scientists, statisticians, programmers, and senior leadership in firms located in the U.S. and Canada. The stability of “the” artifacts followed for this project proved challenging, which led to me rethinking how to approach the subject conceptually. The paper is animated by a posthumanist commitment, drawing heavily from assemblage thinking and critical data scholarship coming out of Science and Technology Studies. The argument’s understanding of “chains” therefore lies on an alternative conceptual plane relative to most commodity chain scholarship. To speak of a data value chain is to foreground an orchestrating set of relations among humans, non-humans, products, spaces, places, and practices. The paper’s principle contribution involves interrogating lock-in tendencies at different “points” along the digital farm platform assemblage while pushing for a varied understanding of governance depending on the roles of the actors and actants involved.
Bernardo, F.A. (author / Director, SEARCA, Los Banos, Laguna, Philippines; and President, the Asian Association of Agricultural Colleges and Universities (AAACU) YR 1985) and Director, SEARCA, Los Banos, Laguna, Philippines; and President, the Asian Association of Agricultural Colleges and Universities (AAACU) YR 1985
Format:
Conference paper
Publication Date:
unknown
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01136
Notes:
AgComm Teaching; See also ID C01252 to C01275, In: Symposium on education for agriculture; 1984 November 12-16; Manila, Philippines. Manila, Philippines : the International Rice Research Institute, 1985. 21 p.
Broughton, Duncan (author) and Win, Su Su (author)
Format:
Research summary
Publication Date:
2019
Published:
Myanmar: Department of Agricultural, Food, and Resource Economics, Michigan State University, East Lansing.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11673
Notes:
7 pages., Feed the Future Innovation Lab for Food Security Policy, Research Paper 131, Burma Food Security Policy Project (FSPP)., Analysis revealed that Myanmar has one of the smallest, most underfunded agricultural research systems in Southeast Asia. It is cited as having critical gaps in research capacity, an agricultural research capacity that is highly fragmented, weak linkages between research and extension at local level, and lack of overall strategy for development of agricultural research and extension. Strong economic justification was cited for higher rates of investment in agricultural research, along with recommendations for action.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10563
Notes:
2 pages., From Bayer AG - online via AgriMarketing Weekly., Leverkusen, Germany - Bayer is raising the bar in transparency, sustainability and engagement, reflecting its heightened responsibility and potential as a new leader in agriculture. "We're making good progress on integrating the acquired agriculture business, and are now starting to implement a series of measures to drive transparency and sustainability across our business," Werner Baumann, Chairman of the Board of Management of Bayer AG, said on Friday.
14 pgs., There is an overwhelming scientific consensus that global climate is changing with associated devastating, yet differential impacts on different world regions. This, therefore, calls for efforts to improve our understanding of the phenomenon as a way of enhancing mitigation and adaptation measures.Although a lot has been done in this respect, the present study examines the extent to which misnomers associated with the calendar months and local climate events can be employed to convey the phenomenon of climate change to rural agriculturists in the Bolgatanga municipality. The study establishes that the names of the calendar months, which serve asgoalposts for local agricultural practices no longer portray their true meaning due to climate change. The study, therefore, recommends the use of nuanced ways of communicating climate change to local agriculturists,using scientific research, lived experiences as well as socially and culturally embedded tools such as misnomers associated with local climate events.
3 pages, Big data represent a new productive factor (the "new oil" for advocates) that generates new realities in agriculture. By adding an extra "cyber" dimension to current farming systems, big data lead to the emergence of new, complex cyber-physical-social systems. However, our understanding of the sustainability of such systems is still at a rudimental stage. In this critical review we attempt to shed some light on this topic, by identifying and presenting some issues that put in doubt the sustainability of big data agriculture. By using a punctuated equilibria lens, we argue that despite their contribution to the economic and environmental performance of farming, big data act as a speciation mechanism. Hence, they lead to new forms of intraspecific, interspecific and intergeneric competition, thus putting at risk the most vulnerable players of the game. We conclude by pointing out that to holistically address the interrelation between big data and agricultural sustainability we need a hybrid research line, which will combine the qualities of both technology-oriented research and critical social science.
22 pages., The disconnect between the public and agricultural production is a growing concern for the Canadian agriculture industry. A lack of knowledge regarding food production can lead to distrust in the industry and in the safe, nutritious food grown on Canadian farms. To assess consumers’ level of agricultural knowledge, we surveyed consumers about agricultural production. Results reveal a lack of basic knowledge in most areas, and a particular deficit in the areas of crop protection, organic production, and advanced plant breeding technologies. Based on these results, we recommend that the agriculture industry focus education and communication efforts on these topics.
2pgs, For farmers, filling out the USDA’s Census of Agriculture before the February 6 deadline is more than a legal obligation. It’s a way to keep watch over our farmlands and help bring about necessary changes.
20 pgs., Twelve U.S. states were tasked with developing nutrient reduction strategies to help address hypoxia in the Gulf of Mexico. To better understand the kinds of messages different stakeholders in these states are likely to encounter about such strategies, we conducted a content analysis focused on the Iowa Nutrient Reduction Strategy (INRS). We examined 483 articles in two agricultural and two non-agricultural news outlets. We found that agricultural news outlets more often led with agricultural themes and more often used agricultural representatives as sources. The non-agricultural news outlets more often quoted representatives of environmental groups. News articles infrequently led with science or health themes. The volume of coverage over time in three of the four news outlets appeared followed similar issue attention cycles. Differences among the outlets may lead to differences in stakeholders’ knowledge or views about the INRS and conservation, posing challenges to consensus-building.
15 Pages, As the gap in agricultural experiences between farmers and consumers grow, it is important for agricultural communicators to communicate strategically with their audiences and be proactive in addressing consumers’ concerns. Communication media can present a variety of messages or pieces of information that represent multiple perspectives within one unit. The dynamic nature of communication media, such as video and audio messages, lead to the fluctuation of feelings and responses to different elements within one singular message. While agricultural communications has traditionally relied upon quantitative and qualitative survey data, there are likely gaps in complete understandings of individual perceptions in response to varying elements of the communications message. Continuous response measurement (CRM) is a method that can be used to monitor and track individual responses to media messages in real-time to reveal critical moments within a communications message. CRM holds the potential to help those in agricultural communications understand what specific elements within messages resonate most with consumers. This professional paper explores how researchers can use CRM, showcases benefits and drawbacks of CRM, and provides recommendations for contributions to agricultural communications literature.
21 pages, Climate change continues to impact the livelihoods of smallholder farmers due to low adaptive capacity. In South Africa, the challenge is exacerbated by water scarcity and shortened crop-growing seasons. Climate-smart irrigation innovative technologies (CSIT) enhance smallholder farmers’ resilience to climate change. However, there is still a limited level of effective adoption and usage of these technologies in smallholder communities. This study investigated the barriers affecting the adoption of CSIT in rural areas of the Vhembe and Capricorn districts in Limpopo Province, South Africa. We explored the farmers’ socioeconomic factors extracted from farmers’ perceptions of CSIT-specific attributes. A multi-stage randomized sampling technique was used to select 100 smallholder farmers (SHF). Data analyzed by descriptive statistics such as percentages and frequency distribution are presented in graphs and tables. According to the findings, insufficient communication channels, a lack of financial availability, unstable land tenure systems, and insufficient training are the main obstacles to implementing CSIT. There is a need for policy and decision-makers to improve the communication channels for disseminating agro-meteorological information to the intended beneficiaries.
10 pages, The study sought to explore the extent to which agricultural policies in sub-Saharan Africa (SSA)
countries incorporate Indigenous Knowledge (IK) and its impact on the efforts to document and share
agricultural IK through communication efforts. A qualitative content analysis of policy documents from seven SSA countries and eight key informant interviews with knowledge management officers from the seven countries was conducted. Purposive sampling was used to select the countries, determine
documents examined, and for the selection of key informants for the interviews. The results revealed that IK was not included in several SSA countries’ governmental agricultural policies. Activities aimed at capturing, documentation and sharing IK in SSA countries were not found despite the presence of evidence of its importance to agricultural research and development. These results provide insights on the need for researchers, communicators, educators, and decision-makers to consider incorporating IK into policy associated with agricultural information dissemination to improve technology generation and adoption
10 pages., The smart farm, a future-oriented farm operation that integrates information and communications technologies, is an emerging trend in agriculture. This study investigates the factors affecting the adoption of the smart farm in Korea and analyzes them empirically. The research model is based on Rogers' innovation diffusion theory and existing models of adoption of information technology in organizations. The model proposes that adoption of innovative technology is influenced by relative advantages, complexity, and compatibility of the technology, the innovativeness and IT knowledge characteristics of the CEOs, financial costs, human resource vulnerability and lack of skills, competitive pressure, government support and the change to the digital environment. These factors were categorized according to TOE framework, investigated, and empirically tested using survey data to determine their influence on the adoption of smart farms. The results showed that the compatibility of technology, financial costs for the organization, and the digital environment change influence the adoption of smart farms. This study suggests practical implications for the adoption of smart farm technology based on the results.
16pgs, Humanity's growing appetites for food and energy are placing unprecedented yield targets on our lands. Chasing those ever-expanding land intensification targets gave rise to monocultures and sharpened the divide between food and energy production groups. Here, we argue that this does not have to be a zero-sum game if food and energy can be co-generated in the same land. Co-generation can lead to sustainable intensification but requires a paradigm shift in the way we manage our resources, particularly light. Using an extended model of plant photosynthesis and transpiration, we demonstrate how plants react to different incident light spectra and show that manipulating light could be effective for boosting land and water efficiencies, thus potentially improving soil health. This knowledge can possibly unlock the real potential of promising modern agricultural technologies that target optimization of light allocations such as agrivoltaics. This study suggests that the blue part of the light spectrum is less efficient in terms of carbon assimilation and water use and could be more effectively used to produce solar energy, while the red part could efficiently produce biomass. A sensitivity analysis to the most important crop and environmental variables (irradiance, air temperature, humidity, and CO2 concentration) shows that plant response to different light treatments is sensitive to environmental boundary conditions and is species-specific. Therefore, further research is necessary to assess which crops and climates are more suitable to optimize the proposed food-water-energy nexus.
5 PAGES., Released in late 2020, the Center Pivot Fertigation Calculator is designed to help producers make more precise fertilizer applications by assisting in calculating liquid fertilizer flow rate and injection pump settings needed to fertigate through a center pivot irrigation system. The Clemson Drip Fertigation Calculator is designed to help South Carolina vegetable producers make more precise fertilizer applications through drip irrigation systems.
After producers started using the center pivot and drip fertigation calculators, Zack Snipes, assistant program leader for the Clemson Cooperative Extension Service horticulture team and area horticulture agent, noted many were beginning to ask what they should do if using a greenhouse-grade solid fertilizer and putting it into a solution. In response, Rob Last, area horticulture agent, built a spreadsheet that became the basis for the Liquid Fertilizer Solution Calculator.
“We have created a system that provides quick calculations and is really easy to use,” Last said. “Anyone who has questions about these calculators can contact me or Zack and we’ll help them.”
13 pages, via Online journal, Natural resource advisors operate at a natural resource-climate nexus that presents opportunity for utilization of regionally relevant climate science and tools to support climate smart decision making among land managers. This opportunity, however, may be underutilized. In thousands of county offices across the country, USDA field staff with the Natural Resources Conservation Service (NRCS) and Farm Service Agency (FSA) interface with farmers on a daily basis to provide conservation technical assistance, farm loans, and disaster recovery assistance. In this study, we conducted a survey of NRCS field staff (n = 1,893) and a similar survey of FSA field staff (n = 4,621) to determine the following: (1) how concerned USDA field staff are with both general and specific climate and weather threats and their effect on agriculture and forestry, (2) what available climate and weather resources staff are currently using, (3) how these factors relate to USDA field staff's confidence and interest in playing the role of climate advisor, and (4) the differences that exist between NRCS and FSA field staff related to these research questions. We found that many USDA field staff are concerned about climate change in general and about several specific impacts, but fewer are confident in their ability to support land managers in addressing these impacts. Additionally, increased concern about climate threats was related to higher levels of climate and weather resource use and an increased desire to play the role of climate advisor, but was also related to lower levels of self-reported ability to play that role. These findings can be used to inform appropriate application of professional development opportunities and creation of tools and resources to improve professional uses of weather and climate information.
7 pages, via Online journal, The mid-nineteenth century Hudson River School of painting reflects artists' views of American paradise, a glorified Hudson River landscape where the disappearing wilderness, agriculture, and human settlements coexisted along the river in perfect harmony. The romantic, peaceful coexistence of nature and humans became an unsustainable illusion as the twentieth century 507 km (315 mi) Hudson River became a major transportation route to the northern and western interior of the United States (figure 1). Like many rivers throughout history, navigation of the Hudson River waters fostered tanneries, paper mills, factories, electrical plants, and other enterprises along its coastline (Rothstein 2019). Rivers, with their abundant water supply and capacity to transport raw materials and finished goods, fueled the Industrial Revolution of the 1800s, and the Hudson River was exemplary in its contributions. Settlements and industries along the Hudson River valley flourished, creating jobs, expanding communities, and bringing economic prosperity to the region and the nation. In its wake, followed an era of industrial pollution that left an ugly mark on the river celebrated for its beauty and pristine waters. In 1984, 321 km (200 mi) of the Hudson River was classified by the US Environmental Protection Agency (USEPA) as the Hudson River PCBs Superfund site—one of the largest in the country.
23 pages; Scroll to very bottom of journal record for access to pdf., In parallel with the development of technology, there have been changes in information acquisition, communication, agricultural production and agricultural extension activities. In this context, it is important for producers to be able to carry out their plant production and animal production activities more consciously, easily or quickly. The rapid spread of smartphones and the smartphone applications developed accordingly, different applications developed by various institutions (such as public and private sector, unions and cooperatives) are a fairly new issue in terms of agricultural extension, agricultural production and digitalization in agriculture. Defining an innovation as an innovation and accepting it as the final result undoubtedly pass through some processes. In this study, the recognition of innovation is discussed. The aim of the study is examined in two ways. First, the current situation of smartphone applications in Turkey were analyzed. Which of these applications are used and which organizations serve the producers were obtained by conducting research on the internet and examining the secondary data. In the second part, which of these applications are known or used by the producers in Edirne Province Lalapaşa District were questioned on the basis of the producers. Online network was used as a method in the research. The presence of a group established by Lalapaşa producers, which is organized through Facebook, which is one of the social media channels, has made it easier to find out which smartphone applications are used. In order to determine which applications Lalapaşa producers use; 265 producers responded to the survey conducted over the group established on Facebook between January 23, 2020 and January 30, 2020. 428 people, including 392 men and 36 women, were producers in the group, and 61.92% of the producers participated in the survey. The research showed us the applications created by the public sector is more when it is compared the cooperative and private sector in Turkey. Among the applications of the public sector; it has been determined that Meteorological Condition Application, Land Registry Cadastre Parcel Query Application, and e-Goverment Application are used more than other applications.
Arnot, Charlie (author / Center for Food Integrity)
Format:
Commentary
Publication Date:
2020
Published:
International: Center for Food Integrity, Gladstone, Missouri.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11706
Notes:
4 pages., Online from publisher website., Perspectives about how consumers will perceive technology in food and agriculture going forward. "...will they view innovation as positive and something they should embrace and support? Or, will innovation be perceived as another looming threat that should be avoided at all costs? The answer to those questions rests with those who bring the technology to market."
26 pages, via online journal, Purpose
This paper is concerned with the impact of the University of California Cooperative Extension (UCCE) on regional productivity in California agriculture. UCCE is responsible for agricultural research and development (R&D), and dissemination of agricultural know-how in the state.
Method/methodology/approach
We estimate the effect of UCCE on county-level agricultural productivity for the years 1992–2012, using an agricultural production function with measures of agricultural extension inputs alongside the traditional agricultural production inputs at the county level.
Findings
Results show a positive impact of UCCE through its stock of depreciated expenditures. For an additional dollar spent on UCCE expenditures stock, agricultural productivity, measured as value of sales at the county level, improves by $1–9 per acre of farmland for knowledge/expenditure depreciation rates between 0 and 20 percent.
Practical implications
Results suggest that county differences in productivity could affect extension expenditures. The high level of contribution found in the results would be especially useful during a period of political pressure to reduce public spending for agricultural extension in the state.
Theoretical implications
Theoretical implications suggest that agricultural systems with higher level of knowledge depreciation are associated with higher resulting incremental agricultural productivity per an additional dollar spent on UCCE expenditures stock. This suggests that extension policy should consider also the agricultural system (crop mix).
Originality
We use original budgetary data that was collected especially for answering our research questions from archives of UCCE. We estimate impact of extension at the county level in California, on the value of agricultural sales (of crops and livestock). We developed an extension expenditure stock, using current and past expenditures data, and different depreciation rates, following the theory of Knowledge Production Function.
25 pages, Using linked data from multiple years of the U.S. Census of Agriculture, this study identifies farm and operator characteristics associated with beginning farm survival, growth, and success. Success is defined as continuing in business for 5 years without a decline in farm real estate asset value. The results indicate which types of beginning farms and farmers are likely to survive and grow—information which could be useful in targeting program resources. By identifying policy-amenable variables that correlate with both farm survival and business expansion, the results also suggest possible mechanisms for increasing the success of beginning farms.
20 pages., Via online journal., Agricultural technology continues to evolve to meet the demands of a growing world, but previous advancements in agricultural technology have been met with resistance. Improved science communication efforts can assist in bridging the gap between expert and lay opinion to improve reception of scientific information. Using the framework of the heuristic model of persuasion, the purpose of this study was to examine the impact of emphasizing elements of source credibility – trustworthiness and expertise – and the gender of the source on perceptions of source credibility. A sample of 122 undergraduate students were exposed to one of the four possible developed message treatments. Data collection took place in a laboratory setting using an online instrument that had a randomly-assigned stimulus research design. The results indicated the treatment conditions had higher mean scores for source credibility than the control. Further inferential analysis, however, showed the differences to be non-significant. One significant finding showed the gender of the source can influence perceptions of credibility. This suggests merit in using female sources when presenting scientific information to the Millennial population. While choosing credible sources to present information is important, more research is needed regarding the effect of emphasizing various credibility components and the role of source gender on perceptions of source credibility.
19 pages, In today’s globalized world, educators and employers generally agree on the necessity for undergraduate agricultural [ag] students to develop a sound understanding of global ag issues and policy. Because of this, many U.S. universities have promoted internationalizing curriculum and increased international study abroad experiences. However, few studies have examined the impact of international experiences on students’ knowledge and attitudes about international ag issues and policies. This study bridges this gap by identifying the relationship between student knowledge and attitude toward international ag issues and U.S. ag policy, and how international experience and demographic variables play a role in that relationship. Adapted from previous literature, an online survey was developed in 2019 among 196 undergraduate students in ag and non-ag fields to measure student knowledge (global aptitude assessment) and student attitude (attitude index score) towards the importance of global agricultural issues and policy. Results concluded that undergraduate students held a low level of knowledge about global ag issues and policy; in fact, ag students held lower average knowledge scores than non-agricultural students. This emphasizes the urgency for administrators to intentionally design and reevaluate our current curriculum to meet these knowledge gaps. Additionally, study abroad experiences did not contribute to students’ knowledge nor attitudes. The authors discuss several possibilities for such results and highlight the call to similarly reevaluate our study abroad curriculum to be more intentional in impacting student knowledge in global ag food systems and acknowledge differences in policy, getting students excited and interested in the global market.
15pgs, Agriculture is crucial in catering to the increasing demand for food and employment. Thus, adoption of novel technologies is important. Many scientists have developed different theories and models explaining the process of behavioral change relevant to adoption. They are either completely different, similar, or improvements of previously developed models. Therefore, compilation and summarization of these theories and models will support future studies and researchers. Thus, an analysis of literature on technology adoption was conducted. The review was prepared based on literature from various sources spanning around 50 years. The theories and models identified by different studies were compiled and analyzed in this review paper. Many theories and models in agricultural technology adoption such as transtheoretical model, theory of reasoned action, theory of interpersonal behavior, model for innovation-decision process, different versions of technology acceptance model, theory of planned behavior, theory of diffusion of innovation, task-technology fit, technology readiness, unified theory of acceptance and use of technology, expectancy livelihood model, social cognitive theory, and perceived characteristics of innovating theory were compiled. Each theory and model has its own uniqueness, which had explained different aspects of technology adoption process and factors determining the behavioral change. These theories and models included affecting factors such as technological, personal, social, and economical factors. In conclusion, it can be stated that, rather than having a single theory or a model, an integrated and amalgamated form will be more explanatory for technology adoption.
Getson, Jackie M. (author), Church, Sarah P. (author), Radulski, Brennan G. (author), Sjöstrand, Anders E. (author), Lu, Junyu (author), and Prokopy, Linda S. (author)
Format:
Journal Article
Publication Date:
2022-08-02
Published:
United States: PLOS One
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12709
22pgs, In the United States, a public debate remains about the existence and effects of anthropogenic climate change. This skepticism is present in the agricultural sector, rendering climate science communication challenging. Due to the polarization of climate change issues and the concurrent need for agricultural adaptation, we sought to examine how scientists communicate in this sector. A survey, administered to climate scientists and pertinent U.S. federal agency staff (response rate = 43%), was conducted to examine perspectives on communicating with five agricultural stakeholder groups: agribusinesses, crop advisors, general public, producers, and policymakers. We focused on three aspects of the communication process with these stakeholders to evaluate if scientists, as messengers, were following best practices–communicator training, knowledge of stakeholder, and terminology use. We found scientists valued communication training; however, the majority had not attended formal training. Scientists had different views on climate change than producers and crop advisors but understood their perspective and were deliberate with their communication with different audiences. This suggests stakeholder knowledge and terminology use do not hinder communication between scientist and stakeholder. We also highlight three communication challenges present across stakeholder groups–stakeholder knowledge, timescale, and scientific uncertainty–and others that were specific to each stakeholder group. Future research should support scientists by identifying and resolving barriers to training and effective communication strategies for each stakeholder group that addresses these challenges.
6 pages, In this time of information overload, successfully engaging farmers with compelling outreach materials is a major challenge for conservation programs and related research projects. One potential approach is targeting information to the recipient, e.g., local rather than regional soil and water conditions, when sending messages to farmers. Targeted information may increase engagement by making materials stand out as more relevant and useful; conversely, it may decrease engagement by making farmers wary of the program and how it is using the information. We tested the effect of targeted information on farmer engagement using a large, randomized controlled trial in Iowa. In partnership with Iowa State University, we sent 2,996 farmers a single mailing with information about erosion at the local watershed (targeted) or state (control) level and measured their responses to a two-minute survey. We found that targeted information increased relative response rates by 20%, from 13.8% to 16.4%. This level of increase is meaningful for practitioners, as well as statistically significant. Our findings show that targeted information can be an important tool for practitioners and researchers seeking to better connect with farmers who are inundated with marketing mail.
14 pages, As agricultural conservation priorities evolve to address new complex social-ecological problems and emerging social priorities, new conservation incentive program participation and success can be enhanced by incorporating local stakeholder preferences into program design. Our research explores how farmers incorporate ecosystem services into management decisions, their willingness to participate in payment for ecosystem services programs, and factors beyond compensation level that would influence participation. We conducted three focus groups with 24 participants between January of 2019 and May of 2019 in Vermont. Our study revealed that a strong, intrinsic stewardship ethic motivates farmers to enhance ecosystem service provisioning from their farms, though financial pressures often limit decision-making. These results suggest that programs with sufficient levels of payment may attract participation, at least among some types of farmers, to enhance ecosystem services from farms in Vermont. However, farmers may be deterred from participating by perceived unfairness and distrust of the government based on previous experiences with regulations and conservation incentive structures. Farmers also expressed distrust of information about ecosystem services supply that conflicts with their perceptions of agroecosystem functioning, unless delivered by trusted individuals from the extension system. The delivery of context-specific information on how management changes impact ecosystem service performance from trusted sources could enhance farmers’ decisions, and would aptly complement payments. Additionally, farmers expressed a desire to see a program that both achieves additionality and rewards farms who have been stewards, goals that are potentially at odds. Our findings offer important insights for policy makers and program administrators who need to understand factors that will influence farmers’ willingness to participate in payment for ecosystem service programs and other conservation practice adoption initiatives, in Vermont and elsewhere.
