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    5. Pro-environment advertising messages: the role of regulatory focus

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bhatnagar, Namita (author) and McKay-Nesbitt, Jane (author)
    Format:
    Journal article
    Publication Date:
    unknown
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07220
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    35(1) : 4-22

    6. Making ICT works for poor

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    BIID (author)
    Format:
    Journal article
    Publication Date:
    unknown
    Published:
    Bangladesh
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08221
    Notes:
    BIID (Bangladesh Institute of ICT in Development), leading through innovation

    7. Using nonprofit narratives and news media framing to depict air pollution in Delhi, India

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Olofsson, Kristin L. (author), Weible, Christopher M. (author), Heikkila, Tanya (author), and Martel, J.C. (author)
    Format:
    Journal article
    Publication Date:
    unknown
    Published:
    India: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D08331
    Journal Title:
    Environmental Communication
    Journal Title Details:
    1-17

    8. Farmer;s motivation to adopt sustainable agricultural practices

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Menozzi, Davide (author), Fioravanzi, Martina (author), and Donati, Michele (author)
    Format:
    Journal article
    Publication Date:
    unknown
    Published:
    Italy
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08768
    Journal Title:
    Bio-based and Applied Economics
    Journal Title Details:
    4(2) : 125-147

    9. Ode to the Jersey

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rankin, Mike (author)
    Format:
    Journal article
    Publication Date:
    2019-01-10
    Published:
    LaGrange, GA.: AAEA - The Agricultural Communicators Network,
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10053
    Journal Title:
    AAEA ByLine
    Journal Title Details:
    : 1
    Notes:
    Via online., Tips on photographing livestock from an award-winning AAEA photographer.

    11. Knowledge, attitude and practices relating to zoonotic diseases among livestock farmers in Punjab, India

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Singh, B.B. (author), Kaur, R. (author), Gill, G.S. (author), Gill, J.P.S. (author), Soni, R.K. (author), and Aulakh, R.S. (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    India: Science Direct
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10184
    Journal Title:
    Acta Tropica
    Journal Title Details:
    189: 15-21
    Notes:
    Journal homepage: www.elsevier.com/locate/actatropica, Via online journal, Zoonotic diseases cause significant health and economic impact in developing countries such as India. Many zoonotic diseases are prevalent in the livestock and as an occupational zoonosis in the livestock farmers in India. Lack of knowledge on the disease transmission, prevention and control measures is a potential high risk for the occurrence of zoonotic diseases in the livestock and its keepers in India. We conducted this study to understand knowledge, attitude and practices of livestock farmers regarding zoonoses. Five villages from each of the 22 districts of the state were conveniently selected (n = 110). Farmers available at village community sites were enrolled in the study and requested to complete a custom designed questionnaire (n = 558). In addition, livestock farmers attending basic livestock husbandry training were also surveyed (n = 301). Data from questionnaires was used to create three index variables: (a) knowledge score; (b) attitude score and (c) practice score. Association between demographic and other explanatory variables with knowledge score was evaluated using linear regression analyses. Similarly, the association between knowledge and attitude score with practice score was evaluated. Of the 859 participants, 685 (80%) livestock farmers had heard the term ‘zoonoses’ but only 345 (40%), 264 (31%) and 214 (25%) farmers were aware of the zoonotic nature of tuberculosis, Japanese encephalitis and taeniosis, respectively. For practices, 23% farmers reported consumption of raw milk and only 10% and 8% livestock farmers ever got their animals tested for brucellosis and tuberculosis, respectively. The low level of education and being a cattle farmer were negatively associated with the farmer’s knowledge on zoonotic diseases. The attitude score was positively associated with the practice score of the participants. The results indicate need for educating the livestock farmers particularly those with a low level of education to reduce the health and economic impact of zoonotic diseases in India.

    12. Connecting the unconnected: Tombigbee Communications believes building a better future for its rural residents starts with fiber

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bedord, Laurie (author)
    Format:
    Journal article
    Publication Date:
    2019-01
    Published:
    USA: Meredith Agrimedia, Meredith Corporation, Des Moines, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10198
    Journal Title:
    Successful Farming
    Journal Title Details:
    117(01) : 52-55
    Notes:
    Magazine article

    14. The story behind Green Mountain Grown

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Navarra, Katie (author)
    Format:
    Journal article
    Publication Date:
    2019-02-07
    Published:
    USA: AAEA - The Agricultural Communicators Network, LaGrange, GA.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: D10222
    Journal Title:
    AAEA ByLine
    Notes:
    9 pages., Includes a link to the seven-page article which this award-winning agricultural reporter wrote for the February 2018 issue of Western Horseman magazine.

    15. Expert? What does that mean? Describing the term "expert" in agricultural communications, education, extension, and leadership research

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Costello, Lori (author), Rutherford, Tracy (author), and Texas A&M University
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10234
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    103(1)
    Notes:
    16 pages., Via online journal., Expertise is dynamic, domain specific, and characterized according to an individual’s level of knowledge, experience, and problem-solving ability. Having expertise in the phenomenon under investigation can be used as an indicator of an individual’s aptitude to effectively serve as a coder in a content analysis or as panelist in a Delphi study. The purpose of this study was to assess 10 years of scholarship published in the premier journals of agricultural education and describe the ways researchers in agricultural communications, education, extension, and leadership disciplines who use content analysis and Delphi study methods are describing the qualifications of the people serving as expert coders and panelists. The study findings revealed the majority of researchers publishing in the premier agricultural education journals are not describing the qualifications used in selecting coders or the credentials the coders possess that would make them qualified to code the data in a content analysis. Furthermore, researchers were inconsistent citing literature that supported their selection of content analysis coders and citing literature to support a decision to describe or not to describe coders’ qualifications. However, a description of Delphi study panelists’ qualifications and citations to support why panelists were selected in a Delphi study were present in all of the Delphi studies analyzed over the 10-year period. Based on these findings, it was concluded that ACEEL researchers should include a description of coder credentials to enhance the consistency, transparency, replicability, rigor, and integrity of ACEEL research. Editors and research professionals who perform journal article reviews for the premier agricultural education journals are encouraged to note the exclusion of a description of content analysis coders’ credentials as part of the peer review process.

    16. Consumers' Evaluations of Genetically Modified Food Messages

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rumble, Joy N. (author), Ruth, Taylor K. (author), and University of Illinois at Urbana-Champaign The Ohio State University
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10235
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    103(1)
    Notes:
    20 pages., Via online journal., Consumers are concerned about the risks related to genetically modified (GM) food, and there is a need for agricultural communicators and educators to address those concerns. The purpose of this study was to explore Florida residents’ latitudes of acceptance, rejection, and noncommitment toward GM food messages. The findings from this study can be used to guide communication and education campaigns for GM food. An online survey was distributed to a non-probability sample of 500 Florida residents to fulfill the purpose of the study. The messages that most aligned with the respondents’ views toward GM food discussed how potential risks related to human health had not been adequately investigated and that GM food may be riskier to consume compared to traditional food. The messages that most opposed the respondents’ views were that GM food was safe for consumption and that it caused cancer in humans. People whose views most aligned with the message that GM food caused cancer in humans had the largest latitude of rejection, likely due to their extreme attitude, confirmation bias, and ego-involvement. The largest percentage of respondents accepted messages that aligned with their position but expressed noncommitment to messages that opposed their views. This lack of rejection and indication of alignment with messages related to potential risk and uncertainty indicated Florida consumers were unsure about the effects of GM food. Communicators and educators should acknowledge these concerns when delivering information about GM food to enhance the effectiveness of communication with consumers.

    17. Informal Science Engagement via Extension Exhibits: A Pilot Evaluation of Adult State Fairgoers’ Experiences, Attitudes, and Learning at Raising Nebraska

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Loizzo, Jamie (author), Conner, Nathan (author), Cannon, Karen J. (author), Janning, Elizabeth (author), and Rollins, Jeffrey (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10243
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    103(1)
    Notes:
    19 pages, via online journal, Science communication and informal science education collide in the context of Extension state fair exhibits for engaging public audiences in critical agricultural and natural resource issues impacting people’s daily lives. A need exists to employ systematic communication and education theory and techniques to effectively deliver scientific information in informal learning spaces. In an effort to apply and expand systematic instructional design thinking and research in informal science learning, this study piloted a touchscreen iPad survey evaluation (n= 93; ages 19-66) of adult state fairgoers’ demographics, experiences, attitudes, and learning during their visit to a 25,000 square-foot facility featuring an Extension museum-quality exhibit at the Nebraska State Fair in 2016. The exhibit included content such as farmers’ and ranchers’ stories, food security, soil quality, and water flow via natural landscapes and irrigation. Survey results included fairgoers’ demographics and backgrounds, as well as insights into favorite exhibit features, attitudes toward agricultural and environmental issues, and exhibit experience and attitude differences between visitors with agricultural backgrounds versus non-agricultural backgrounds. Results showed respondents were predominantly Caucasian with ties to agriculture, preferred physical and electronic engagement pieces of the exhibit compared to static text panels, and expressed slight changes in attitudes about agriculture with larger shifts in attitudes about the role of science in agriculture. Recommendations include systematically developing Extension informal learning efforts and exhibits such as the one in this study by conducting needs assessments and evaluations, as well as expanding exhibit locations, access, and topics to reach more diverse demographics.

    18. Engaging dairy farmers in safety messages: Values, moral norms, barriers, and implications for communication

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wilmes, Emily (author), Swenson, Rebecca (author), and University of Minnesota
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10244
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    103(1)
    Notes:
    19 pages, via online journal, Dairy farms pose many hazards to farmers and their employees, including the risk of injury caused by handling animals. On many farms, there is a lack of consistent information and training related to farm safety topics, including stockmanship, or safe animal handling. The purpose of this qualitative research was to explore effective communication strategies that support the application of stockmanship practices and more broadly support health and safety measures and the adoption of new behaviors by farmers and their employees. Research was conducted in three stages via in-depth farm tours and in-person interviews, a qualitative survey, and follow-up phone interviews with dairy farmers. Findings identified four values and moral norms important to dairy farmers and four barriers to implementation of farm safety practices. The research also revealed publications and in-person meetings as key channels of communication and on-farm consultants as important influencers. From the research findings, three major recommendations emerged. These include using a train the trainer educational model, engaging with professionals and encouraging farmer-to-farmer communication, and leveraging digital resources.

    19. The Food Factor: Perceptions of the brand

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brubaker, McKayla (author), Settle, Quisto (author), Downey, Laura (author), Hardman, Alisha (author), and Oklahoma State University Mississippi State University
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10246
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    101(3)
    Notes:
    19 pages., Via online journal., Mississippi residents were surveyed to determine their perceptions surrounding the The Food Factor brand. The Food Factor is a weekly Extension mass media program that communicates research-based information about food, nutrition, diet, and healthy lifestyles. A researcher-developed survey instrument was used to collect information using Qualtrics. The sample consisted of a representative sample of 404 Mississippi residents over the age of 18. Nonprobability quota sampling was used to examine population segments related to sex, Hispanic vs. non-Hispanic populations, and other racial demographic segments. The respondents were asked about their use and awareness of The Food Factor, where they were split into viewer and non-viewer categories. Viewers were asked about their viewing frequency, perceptions and skills learned related to watching The Food Factor, and their nutrition-related behaviors. Non-viewers were also asked about their perceptions of The Food Factor between branded and non-branded The Food Factor episodes. This study found the The Food Factor brand lacked brand recognition and recall. However, the respondents had a slightly positive perception of the brand. Overall, this study could not conclude that branding of the episodes was making a difference in non-viewers’ perceptions, despite the fact that many previous studies have identified branding as an important strategy in social marketing. Recommendations include a consistent and increased use of the brand, such as subtitles or logos, and future research on the use of branding in social marketing program, social marketing in Extension, and the role of branding in mass media programs.

    20. Social media influencer marketing and children’s food intake: A randomized trial

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Coates, Anna E. (author), Hardman, Charlotte A. (author), Halford, Jason C. G. (author), Christiansen, Paul (author), and Boyland, Emma J. (author)
    Format:
    Journal article
    Publication Date:
    2019-03
    Published:
    American Academy of Pediatrics
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10248
    Journal Title:
    Pediatrics
    Journal Title Details:
    143(4)
    Notes:
    11 pages., Via online journal article, OBJECTIVES: To examine the impact of social media influencer marketing of foods (healthy and unhealthy) on children’s food intake. METHODS: In a between-subjects design, 176 children (9–11 years, mean 10.5 ± 0.7 years) were randomly assigned to view mock Instagram profiles of 2 popular YouTube video bloggers (influencers). Profiles featured images of the influencers with unhealthy snacks (participants: n = 58), healthy snacks (n = 59), or nonfood products (n = 59). Subsequently, participants’ ad libitum intake of unhealthy snacks, healthy snacks, and overall intake (combined intake of healthy and unhealthy snacks) were measured. RESULTS: Children who viewed influencers with unhealthy snacks had significantly increased overall intake (448.3 kilocalories [kcals]; P = .001), and significantly increased intake of unhealthy snacks specifically (388.8 kcals; P = .001), compared with children who viewed influencers with nonfood products (357.1 and 292.2 kcals, respectively). Viewing influencers with healthy snacks did not significantly affect intake. CONCLUSIONS: Popular social media influencer promotion of food affects children’s food intake. Influencer marketing of unhealthy foods increased children’s immediate food intake, whereas the equivalent marketing of healthy foods had no effect. Increasing the promotion of healthy foods on social media may not be an effective strategy to encourage healthy dietary behaviors in children. More research is needed to understand the impact of digital food marketing and inform appropriate policy action.

    21. Advisory services and farm-level sustainability profiles: an exploration in nine European countries

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Herrera, Beatriz (author), Gerster-Bentaya, Maria (author), Tzouramani, Irene (author), Knierim, Andrea (author), and University of Hohenheim Agricultural Economics Research Institute Leibniz Centre for Agricultural Landscape Research
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    Germany: Taylor & Francis
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10258
    Journal Title:
    Journal of Agricultural Education and Extension
    Journal Title Details:
    25(2) : 117-137
    Notes:
    22 pages., Via online journal., Purpose: This study explores the use of advisory services by farm managers and its linkages with the economic, environmental and social performance of farms. Design/methodology/approach: Using cluster analysis we determined groups of farms according to their sustainability performance and explored the correlations between contacts with advisory services and a set of farm-level sustainability indicators. Findings: There exist significant differences in the number of farmers’ contacts with advisory services across countries, type of farms, farmers’ degree of agricultural education, utilized agricultural area, legal type of farm ownership and economic size of the farms. We identified three groups of farms that have different sustainability performance, are different in farm characteristics and relate differently to advisory services. The number of contacts with advisory services is positively related to the adoption of innovations, the number of information sources utilized and the adoption of farm risk management measures. We find no clear linear relationship between advisory services and environmental sustainability. Theoretical implications: This study derives hypotheses to analyze causalities between indicators of farm-level sustainability and advisory services. Practical implications: Results suggest the importance of taking into account the heterogeneity of farming systems for the design, targeting and evaluation of advisory services. In addition, results confirm the importance of selection of indicators that can be used in multiple sites. Originality/value: We used a harmonized indicator of advisory services and a harmonized set of farm-level sustainability indicators in nine different EU countries that could be used to evaluate the role of advisory services in the achievement of multiple objectives in different groups of farms in multiple sites.

    22. Agricultural trade publications and the 2012 Midwestern U.S. drought: A missed opportunity for climate risk communication

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Church, Sarah P. (author), Haigh, Tonya (author), Widhalm, Melissa (author), Garcia de Jalon, Silvestre (author), Babin, Nicholas (author), Carlton, J. Stuart (author), Dunn, Michael (author), Fagan, Katie (author), Knutson, Cody L. (author), and Prokopy, Linda S. (author)
    Format:
    Journal article
    Publication Date:
    unknown
    Published:
    Netherlands: Elsevier Science BV
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10262
    Journal Title:
    Climate Risk Management
    Journal Title Details:
    15 : 45-60
    Notes:
    16 pages., Via online journal., The Midwestern United States experienced a devastating drought in 2012, leading to reduced corn and soybean yields and increased instances of pests and disease. Climate change induced weather variability and extremes are expected to increase in the future, and have and will continue to impact the agricultural sector. This study investigated how agricultural trade publications portrayed the 2012 U.S. Midwestern drought, whether climate change was associated with drought, and whether these publications laid out transformative adaptation measures farmers could undertake in order to increase their adaptive capacity for future climate uncertainty. We performed a content analysis of 1000 media reports between April 1, 2012 and March 31, 2014, sampled from ten agricultural trade publications. The results lead us to suggest that trade publications’ 2012 U.S. Midwestern drought discussion lacked information that would allow farmers and agricultural advisors to assess climate change risk and subsequent potential adaptive management strategies. Agricultural risk from climate change is very real, and farmers will need to adapt. The agricultural trade publications studied missed an opportunity to convey risk from climate change and the transformative adaptation practices necessary for a sustainable and resilient agricultural system.

    25. Award winner profile: Steve Werblow

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Werblow, Steve (author)
    Format:
    Journal article
    Publication Date:
    2019-02-28
    Published:
    USA: AAEA - The Agricultural Communicators Network, LaGrange, GA.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10277
    Journal Title:
    AAEA ByLine
    Notes:
    Article in online issue. 2 pages., via online journal, "Behind-the-story" description by first-place award winner in the "Nuts and Bolts" category of the 2018 AAEA Communication contest.

    26. Every plate counts: evaluation of a food waste reduction campaign in a university dining hall

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ellison, Brenna (author), Savchenko, Olesya (author), Nikolaus, Cassandra J. (author), and Duff, Brittany R.L. (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10278
    Journal Title:
    Resources, Co nservation and Recycling
    Journal Title Details:
    144 : 276-284
    Notes:
    Via UI online subscription., The foodservice industry generates food waste by disposing of unserved food in the kitchen as well as uneaten food from consumers’ plates. In all-you-care-to-eat dining settings, such as university dining halls or buffet-style restaurants, food waste can be problematic because there is little monetary incentive to take less food. In addition, university dining facilities primarily serve young consumers who tend to be more wasteful than the average adult, further increasing the likelihood of waste. Appeals to money-saving have generally been identified as the best motivator to reduce consumer food waste; however, alternative motivators are needed when the quantity of food and its associated cost are not directly linked in all-you-care-to-eat settings. The purpose of this study is to determine the efficacy of a food waste reduction campaign in a university dining hall. Consumer plate waste was collected, sorted, and weighed in a treatment and comparison dining hall for a semester to assess the impact of the campaign on the quantity and type of food waste. Results reveal that the campaign had a modest, though insignificant, impact on waste behavior, but there were changes in students’ beliefs related to food waste, which may be an important first step to achieving behavioral change.

    27. Revolutionary marketing: As co-founder of Superior Livestock Auction's video sales, Jim Odle created a dynamic marketing platform with benefits for cattle and people

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Greg (author / Drovers Cattlenetwork)
    Format:
    Journal article
    Publication Date:
    2019-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10289
    Journal Title:
    Drovers Cattlenetwork
    Journal Title Details:
    : 14-15
    Notes:
    Via online digital issue.

    28. Evaluating farmers’ access to agricultural information: evidence from semi-arid region of Rajasthan State, India

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Parmar, Ishwar S. (author), Soni, Peeyush (author), Kuwornu, John K. M. (author), and Salin, Krishna R. (author)
    Format:
    Journal article
    Publication Date:
    2019-03-21
    Published:
    MDPI
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10331
    Journal Title:
    Agriculture
    Journal Title Details:
    9(3)
    Notes:
    17 pages., Via open source journal., The rural farmers in western Rajasthan State are uneducated and most of the applications of Information and Communication Technology (ICT) are demonstrated and run in the English Language. The majority of these rural farmers who are illiterates with a very low level of understanding of the English Language find it difficult to take advantage of the availability of ICT to facilitate their access to information for their farm businesses. This study examined the role of ICT in enhancing the farmers’ access to production and marketing information in western Rajasthan State in India. Primary data was collected from 133 farmers consisting of 71 ICT users and 62 Non-ICT users through questionnaire administration. The results of the Analysis of Variance test regarding the farmers’ access to different types of production and marketing information revealed that the user type (i.e., ICT versus Non-ICT user) significantly explains the differences in farmers’ access to the different types of marketing and production information. These results are consistent with the empirical results of the student’s t-test that farmers’ access to different types of production and marketing information from ICT sources is significantly higher than from Non-ICT sources. Consistently, the empirical results of the multiple regressions revealed that the percentage of production and marketing information obtained from ICT sources had positive significant influence on the farmers’ access to marketing and production information; and that the percentage of marketing and production information obtained from Non-ICT sources had negative significant influence on the farmers’ access to marketing and production information. These results suggest that ICT sources of marketing and production information play a crucial role in the farmers’ access to this information for their business operations. The implication is that proper education and training of farmers (especially the female farmers) about the utilization of ICT sources to accelerate access to information is crucial

    29. Beginnings, role, and development of NAFB [National Association of Farm Broadcasting]. Part of a section of this issue saluting the organization

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brand, Tom (author / Executive Director, NAFB)
    Format:
    Journal article
    Publication Date:
    2019-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10378
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(3) : 49, 64
    Notes:
    At the occasion of the 75th anniversary of NAFB.

    30. Annual events keep broadcasters busy

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Nash, Erin (author)
    Format:
    Journal article
    Publication Date:
    2019-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10379
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(3) : 50, 64
    Notes:
    At the occasion of the 75th anniversary of NAFB. Describes three events of the organization.

    33. Foundation supports broadcasting

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wyant, Sara (author / President, National Association of Farm Broadcasting Foundation)
    Format:
    Journal article
    Publication Date:
    2019-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10382
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(3) : 56
    Notes:
    In a special section: "Salute to NAFB: 75th anniversary!"

    35. Providing support

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gill, Lee (author)
    Format:
    Journal article
    Publication Date:
    2019-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10384
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(3) : 60
    Notes:
    In a special section: "Salute to NAFB: 75th anniversary!"

    39. The impact of agricultural knowledge transfer resources on farm level profitability during the economic recession - a quantitative study

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cawley, A. (author), O'Donoghue, C. (author), Heanue, K. (author), Hilliard, R. (author), and Sheehan, M. (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    Ireland
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10411
    Journal Title:
    Journal of Agricultural Education and Extension
    Notes:
    Purpose: The impact of agricultural knowledge transfer (KT) is related to the access to and the quality of services available. Within this context, the allocation of resources in terms of KT offices and the number of advisers are important considerations for understanding KT impact. This quantitative study evaluates the impact of KT resources on farm profitability for clients in Ireland during the recessionary period 2008–2014. Design/Methodology: Teagasc, the public KT service provider in Ireland, experienced significant office closures (43%) and a reduction in advisers (38%) during the economic crisis, yet client numbers declined only slightly (4.5%). Administrative data are merged with a panel data set on farm-level performance to evaluate the impact through Random Effects estimation. Findings: The results show that clients gained a 12.3% benefit to their margin per hectare over the period. However, there was a negative effect of 0.2% for each additional client assigned to the adviser which averaged at 9.6%. Practical Implications: The quantitative findings provide a measure of impact that represents the value for money for the KT service. The key implication is that the client ratio for advisers should be considered when allocating resources and lower ratios would positively impact client margins. Theoretical Implications: This article outlines the value of quantitative studies to estimate impact in a clear translatable manner which can aid the policy discussion around resource deployment. Originality/Value: This study evaluates the impact of KT during a recessionary period when resources were constrained, and uses client ratios to examine the spatial effects.

    40. Exploring beyond the obvious: Social skills needed for agricultural communication baccalaureate graduates

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Leal, Arthur (author), Telg, Ricky W. (author), Rumble, Joy N. (author), Stedman, Nicole LaMee Perez (author), Treise, Debbie M. (author), and Universit of Tennessee, Knoxville University of Florida Association for Communication Excellence
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10428
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    103(2)
    Notes:
    22 pages., Via online journal., This national study sought to expand on current research to identify the importance of and graduates’ ability to perform selected social skills to aid in curricula evaluation and small program development. Using three evaluation groups – agricultural communication graduates, communication industry professionals, and agricultural communication faculty members – 193 individuals responded to the online survey. The most important social skills were those associated with having work values and transitioning into an organization to be a productive member in the workplace. Graduates placed a higher importance on social skills than the other two evaluation groups. All three evaluation groups showed some agreement on graduates’ highest ability to perform several social skills: The ability to be trustworthy, trained, reliable, professional, dedicated, and behave ethically were assigned the highest mean ability. A significant difference was found with the ability graduates afforded themselves in having common sense, being professional, and encompassing maturity versus the other two evaluation groups. Recommendations included incorporating and identifying social skills into instruction for students. Group work, presentations, internships, and student organizations were proposed as opportunities for social skill attainment. Agricultural leadership principles, oral communication, and professional development courses were recommended for new and developing agricultural communication programs that could serve to incorporate the most important social skills. Faculty members could benefit from research that can identify more effective measures to evaluate social skill attainment. Recommendations for future research included a similar assessment with technical skills and for other elements of the Agricultural Communication Program System Model to be assessed.

    41. Should livestock images provide historical reference or modern reality? An examination of the influence of livestock communication on attitude

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rumble, Joy N. (author), Rogers-Randolph, Tiffany M. (author), Buck, Emily B. (author), and The Ohio State University University of Florida Association for Communication Excellence
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10429
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    103(2)
    Notes:
    16 pages., Via online journal., The livestock industry has repeatedly struggled to effectively communicate livestock care and handling practices in order to promote awareness and acceptance. Many consumers still hold on to the historically picturesque view of production agriculture instead of the modern reality. It is necessary for the industry to identify how much is too much to tell or show consumers. Therefore, this study sought to understand the influence of two communication treatments on attitudes toward livestock care and use. Elaboration Likelihood Model (ELM) served as the theoretical framework for this study. A sample of 1,049 respondents was obtained through non-probability sampling. To fulfill the purpose of this study, the development of an online survey was informed by ELM and measured prior beliefs, personal involvement, and knowledge. An experimental treatment, consistent with persuasive communication within ELM, presented respondents with one of two images of cage-free egg laying housing and accompanying text. One image could be described as “historically picturesque” and the other as “modern reality.” Attitude toward livestock care and use was measured after exposure to one of the images. Respondents held favorable prior beliefs, demonstrated neutral involvement, and answered three or less knowledge questions correctly. Respondents exposed to the modern reality treatment displayed slightly lower attitudes than those exposed to the historically picturesque treatment. The results indicated that both prior beliefs and image exposure had a significant impact on attitude, while personal involvement was not found to be significant.

    42. Can anyone hear us? An exploration of echo chambers at a land-grant university

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ruth, Taylor K. (author), Rumble, Joy N. (author), Galindo-Gonzalez, Sebastian (author), Lundy, Lisa K. (author), Carter, Hannah S. (author), Folta, Kevin M. (author), and University of Illinois at Urbana-Champaign The Ohio State University University of Florida Association for Communication Excellence
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10430
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    103(2)
    Notes:
    24 pages., Via online journal., Faculty at land-grant universities are expected to engage in some form of Extension, or science communication, as part of the land-grant mission. However, critics have claimed these institutions are out of touch with their stakeholders’ needs and faculty mainly communicate with others in academia. This engagement with a homogenous group reflects the concepts of echo chambers, where people are only exposed to information that aligns with their beliefs and current knowledge and discredit opposing information. An explanatory mixed-methods design was used to understand land-grant faculty’s engagement in echo chambers. A survey was distributed to a census of tenure-track faculty in the University of Florida’s Institute of Food and Agricultural Sciences to understand respondents’ engagement in echo chambers. Follow-up interviews were conducted with 13 of the survey respondents to further explore their audiences and channels used in science communication to understand their engagement in echo chambers. Survey results indicated faculty did not necessarily participate in echo chambers, but they also did not contribute to an open communication network. However, the interviews found participants were interested in reaching new audiences yet struggled to communicate with stakeholders. The participants also reported wanting to find alternative channels to peer reviewed journals to help disseminate their work. The findings from this study indicated faculty contributed to a type of echo chamber, but rather than viewing their stakeholders’ opinions as false, they simply did not hear the opinions. Agricultural communicators should work with land-grant faculty administrators to identify appropriate audiences and channels for science communication.

    43. Diffusion of innovations and public communication campaigns: An examination of the 4R Nutrient Stewardship Program

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Seeger, Henry (author), Wilson, Robyn S. (author), and Purdue University The Ohio State Unversity Association for Communication Excellence
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10431
    Journal Title:
    Journal for Applied Communications
    Journal Title Details:
    103(2)
    Notes:
    21 pages., Via online journal., This project is an examination of how strategies for innovation in fertilizer application are communicated to agricultural communities. Specifically, this project examines the 4R Nutrient Stewardship Program‒a public ­communication campaign seeking to encourage the use of specific strategies, tools, and best practices in fertilizer application. The campaign is advanced by the Fertilizer Institute, an industry trade association, and targets local agricultural communities within the United States. To understand how this campaign functions to encourage adoption of innovative fertilizer application behaviors, this project draws on the principles of diffusion of innovations theory as well as established concepts within public relations, including issues management.

    44. Crowdsourcing change: An analysis of Twitter discourse on food waste and reduction strategies

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Specht, Annie R. (author), Buck, Emily R. (author), and Ohio State University The Ohio State University Association for Communication Excellence
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10432
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    103(2)
    Notes:
    17 pages., Via online journal., Food waste has emerged as a major issue in the United States as the nation collectively sends more than 133 billion pounds of food to its landfills every year. In September 2015, the USDA and EPA announced an initiative to cut U.S. food waste in half by 2030. Between 2015 and 2016, nearly 100,000 posts about food waste have been published on Twitter, a microblogging platform that has been a hub of “slacktivism” since its inception in 2006. Using a conceptual framework of social cognitive theory, online activism, and crowdsourcing, we analyzed food waste conversation participants’ demographics, online communities, and proposed solutions. Data analysis was conducted with listening software Sysomos MAP and a qualitative content analysis of conversation content. The analysis revealed that more than 2,000 U.S. users engaged in the conversation, forming four discrete conversation communities led by influencers from government, news media, and environmental organizations. Proposed solutions to the food waste crisis included domestic or household behavior change, food-waste diversion and donation, recycling and upcycling, consumer education, and governmental action and policy. We recommend using Twitter to mine, test, and deploy solutions for combating food waste; engage with influential users; and disseminate materials for further research into the behavioral implications of online activism related to food waste.

    45. Printing and mailing for the brand: An exploratory qualitative study seeking to understand internal branding and marketing within University and Extension communication services units

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zagonel, Anissa (author), Baker, Lauri M. (author), King, Audrey E.H. (author), and Kansas State University Oklahoma State University Association for Communication Excellence
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10433
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    103(2)
    Notes:
    15 pages., Via online journal., Investment of employees in a brand can lead to greater public understanding and positive impressions of a brand by external stakeholders. However, this can be challenging in public organizations with multiple brand segments and a large number of employees spread across great distance with limited funds for marketing. While previous work has looked at Extension agents, faculty, and volunteers’ brand perceptions, no studies have looked at communication services employees’ investment in the brand. The purpose of this qualitative study was to discover how well employees in a university and Extension printing and mail entity understood the Extension brand and their investment in the brand. Research questions that guided this study were: 1) What perceptions and investment do communication services employees have in the Extension brand? And 2) what are employees’ perceptions of the organization’s branding and marketing efforts? Each of the 18 interviews included a series of questions focusing on employees’ story related to Extension and employees’ thoughts on branding and marketing efforts. Results in this study with communication services employees indicate these employees are not invested in the brand with the majority having little to no understanding of the mission of Extension. This contradicts previous research with employees in other brand segments of Extension. Implications of this work include a need for training on the Extension mission for communication services employees, a shift in culture to encourage investment in the brand, and inclusion of all Extension employees in the mission of Extension.

    46. Perceptions of precision agriculture technologies in the U.S. fresh apple industry

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gallardo, Karina R. (author), Grant, Kara (author), Brown, David J. (author), McFerson, James R. (author), Lewis, Karen M. (author), Einhorn, Todd (author), Sazo, Mario Miranda (author), and Washington State University Michigan State University Cornell Cooperative Extension
    Format:
    Journal article
    Publication Date:
    2019-02-28
    Published:
    United States: American Society for Horticultural Science
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10435
    Journal Title:
    HortTechnology
    Journal Title Details:
    29(2) : 151-162
    Notes:
    12 pages., Via online journal., Advances in precision agriculture technologies provide opportunities to improve the efficiency of agricultural production systems, especially for high-value specialty crops such as fresh apples (Malus domestica). We distributed an online survey to apple growers in Washington, New York, and Michigan to elicit stakeholder perceptions of precision agriculture technologies. Findings from this study demonstrated that growers are willing to adopt precision agriculture technologies when they receive results from applied research projects and are engaged with active extension programs. The availability of customized services and purchasing and rental options may minimize the effects of the economies of size that create barriers to adopting increasing access to technologies. Finally, respondents deemed collaborative efforts between industry and academic institutions crucial for adapting the innovation to better address the needs of growers.

    47. Consumer perceptions of green industry retailers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Campbell, Julie H. (author), Campbell, Benjamin L. (author), and University of Georgia
    Format:
    Journal article
    Publication Date:
    2019-03-26
    Published:
    United States: American Society for Horticultural Science
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10436
    Journal Title:
    HortTechnology
    Journal Title Details:
    29(2) : 213-222
    Notes:
    10 pages., Via online journal., A survey of Connecticut consumers was used to investigate perceptions of various green industry retailers. Consumer perceptions of independent garden centers (IGC), home improvement centers (HIC), and mass merchandisers (MM) business practices and their perceived value were assessed. Analysis of variance and ordinary least squares regression models were used to analyze the data. Results indicated that customer service, knowledgeable staff, and high-quality plants are important factors when consumers are deciding where to shop. IGCs were ranked highest in perceived customer service, knowledgeable staff, and plant quality, followed by HICs. MMs were ranked lowest for the majority of measured business practices, with the most notable exception being price. Additionally, IGCs, HICs, and MMs are perceived differently across age cohorts.

    48. Plant Madness: A classroom game using bracketology for horticulture plant identification courses

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Miller, Chad T. (author) and Kansas State University
    Format:
    Journal article
    Publication Date:
    2019-03-25
    Published:
    United States: American Society for Horticultural Science
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10437
    Journal Title:
    HortTechnology
    Journal Title Details:
    29(2) : 223-228
    Notes:
    6 pages., Via online journal., Plant Madness was a classroom activity developed and implemented for the Landscape Plants II identification course at Kansas State University. The game was modeled after the National Collegiate Athletic Association college basketball March Madness tournament and Bracketology. One activity objective was to provide students an opportunity to learn new and recent cultivars and plant species not specifically covered in the class curriculum. The activity also provided students opportunities to practice public speaking skills, an avenue to be creative, and simply have fun in class. In Plant Madness, each student randomly drew a plant from a hat and then students were randomly assigned tournament seed rankings (preliminary rankings). On specified game days, one student played against another student, each having 2 minutes of play. Student play varied, and consisted of defining different plant attributes, landscape appeal, and interesting facts, for example; or identifying the opposing student’s plant’s faults through riddles, poems, games, songs, or simply recitation. Referees (e.g., guest faculty, graduate students) reviewed student play and awarded points, and the student with the highest score advanced to the next round through the single-elimination tournament. A postactivity survey was administered [Spring 2016 and 2017 (n = 44)] to obtain student feedback. When asked if the students liked the activity, it was nearly unanimous, 98% liked Plant Madness. Similarly, most students (93%) self-reported the activity increased their awareness of new or recent plant cultivars. When asked to rate the activity compared with other class approaches for learning different plants based on a scale of 1 (excellent) to 5 (poor), the average rating was 1.8. Students’ average rating for their ability to be creative for Plant Madness was 1.8 (1 = to a large extent, 5 = not at all). Ninety-five percent of the students recommended repeating the activity.

    49. Eliciting consumer preference and willingness to pay for mushrooms: a latent class approach

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chakrabarti, Anwesha (author), Campbell, Benjamin L. (author), Shonkwiler, Vanessa (author), and Department of Agricultural and Resource Economics, University of Connecticut Center for Agribusiness and Economic Development, University of Georgia
    Format:
    Journal article
    Publication Date:
    2019-03
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10441
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    50(1) : 46-62
    Notes:
    16 pages., As consumer demand for food labeling becomes increasingly important, producers and retailers can include various labeling to attract new customers. This study investigates Connecticut consumers’ preferences and willingness to pay for mushrooms marketed with various labels using a latent class approach to identify classes within the market. Results reveal three market segments (price/GMO-label, locally/organically grown, and traditional mushroom varieties). Overall, only a third of consumers valued the “locally grown” or “organic” labels, so charging a premium for these labels might alienate a majority of consumers. Finally, GMO labeled mushrooms are discounted, but the non-GMO label receives little value.

    50. History of University of California Rangeland Extension, Research, and Teaching

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    unknown
    Published:
    Society for Range Management
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10464
    Journal Title:
    Rangelands
    Journal Title Details:
    36(5) : 18-24
    Notes:
    8 pages., Via online journal., The Agricultural Extension Service at the University of California (UC) was established in Humboldt County in 1913 preceding the nationwide establishment of the extension service in 1914. Improving rangelands by controlling weeds and brush, seeding, fertilization, and grazing management has been a continuing theme of research by UC since the late 1800s. Restoration of annual-dominated grasslands with native perennials has been a recurring research theme that continues to challenge grassland researchers. The complexity of research questions and education programs increased when environmental issues including grazing effects on riparian areas, oak regeneration, wildlife habitat, and water quality began to influence range research and extension programs in the 1980s. A more diversified range extension audience evolved with the increase in small farms and ranches and diversification of agency staff in response to affirmative action.