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2. Largest Communications Agencies
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2022-05
- Published:
- United States: National Agri-Marketing Association
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12554
- Journal Title:
- Agri Marketing
- Journal Title Details:
- p. 16-23
- Notes:
- 8pgs, Following is Agri Marketing's annual listing of the largest marketing communications agencies whose clients sell products and services within the agricultural industry and/or to the rural lifestyle consumer.
3. Largest communications agencies
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2019-05
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10586
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 57(4) : 32-43
- Notes:
- via library catalog., Annual listing of the largest marketing communications agencies whose clients sell products and services within the agricultural industry and/or the rural lifestyle industry.
4. Outsourcing ag sales activities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Phillips, Monica (author / AgCall USA), Bettison, Richard (author / Beck Ag), and Burtch, Sarah (author / Direct Contact, Inc.)
- Format:
- Journal article
- Publication Date:
- 2020-12
- Published:
- USA: Henderson Communications L.L.C., Adel, Iowa.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12084
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 58 : 31-32
- Notes:
- Via UI Library subscription, Invited comments from representatives of three firms that provide outsourcing services involving agri-marketing during the pandemic.
5. Outsourcing ag sales activities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Phillips, Monica (author / AgCall USA), Bettison, Richard (author / Beck Ag), and Burtch, Sarah (author / Direct Contact, Inc.)
- Format:
- Journal article
- Publication Date:
- 2020-12
- Published:
- USA: Henderson Communications L.L.C., Adel, Iowa.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12114
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 58(619): 31-32
- Notes:
- University of Illinois subscription., Reports from three firms that provide outsourcing services to clients involving agricultural sales.
6. Readiness for ICT based B2C (business to consumer) information flow - case study of the Hungarian food sector
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Botos, Szilvia (author), Szilagyi, Robert (author), Felfoldi, Janos (author), and Toth, Mihaly (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- Hungary
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11716
- Journal Title:
- Agris On-line Papers in Economics and Informatics
- Journal Title Details:
- 12(2 ): 41-51
- Notes:
- Online open access via AgEcon Search., Authors used a survey to examine the information and communication technology (ICT) usage and attitudes by enterprises operating in the agri-food sector. "...competitive advantage my be reached using ITC solutions for widening and maintaining relations through a more effective information flow with partners and consumers."
7. The future of experiential marketing
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Camma, David (author)
- Format:
- Journal article
- Publication Date:
- 2020-12
- Published:
- USA: Henderson Communications L.L.C., Adel, Iowa.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12113
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 58(619) : 19-22
- Notes:
- "Experiential marketing can be interpreted many ways, but our approach helps brands create relationships with target audiences through immersive and memorable interactions." Approach used by Osborn Barr Paramore, agri-marketing communications agency, St. Louis, Missouri.
8. What Makes a Good Agricultural Story? Validation of a Scale for Marketing and Communication
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Yueh, Hsiu-Ping (author), Chen, Ying-Ting (author), and Zheng, Yi-Lun (author)
- Format:
- Journal article
- Publication Date:
- 2020-06-18
- Published:
- Taiwan: Department of Library & Information Science of the National Taiwan University
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12170
- Journal Title:
- Journal of Library and Information Science
- Journal Title Details:
- Vol 18 No 1 (2020)
- Notes:
- 20 pages., Agricultural communication covers all kinds of human communications involving agriculture, food, natural resources and rural interests. Such communications exchange and deliver the information of the agricultural and natural resource industries to the right receivers through effective media. Storytelling in marketing is also a managerial application; it is a marketing strategy that includes the agricultural industry. While an increasing number of agricultural businesses are promoting the application of agricultural stories in marketing and facilitating increases in the consumption of agricultural products, few researchers have explicitly developed valid tools for measuring the constructs of agricultural stories. This study continued previous research on effective model of storytelling in agricultural marketing, with the aim of exploring the constructs of a good agricultural story and developing the “Agricultural Story Scale” to measure them. Thirteen items measuring three factors—authenticity, narrative, and protagonist’s distinctiveness—were confirmed to have satisfactory structural model fit. The findings of the study and recommendations that contribute to both theoretical and practical implications are reported. Keywords: Agricultural Story; Agricultural Communication; Measurement; Storytelling; Storytelling in Marketing