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2. Cattle group proposes more transparency in market prices
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Abbott, Chuck (author)
- Format:
- Journal article
- Publication Date:
- 2020-10-21
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11943
- Notes:
- Online from agriculture.com. 3 pages., Efforts of the National Cattlemen's Beef Association in response to decline of adequate price information in the fed cattle marketplace, due to concentration of meatpackers and their power in price setting.
3. Corporate communication actions in response to crises: empirical evidence in food fraud in Brazil
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Florencio de Almeida, Luciana (author), Valeria Rocha, Thelma (author), and Ribeiro da Fonseca, Marcio (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Brazil
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11088
- Journal Title:
- International Journal on Food System Dynamics
- Journal Title Details:
- 10(5) : 458-472
- Notes:
- Available online at www.centmapress.org, Results indicated that both corporate firms involved in a food fraud case lacked an immediate mandate to address the legitimate stakeholders' claim. "This study adds the action perspective to stakeholder salience theory, providing practical guidelines for marketers in the food sector who face wicked contexts, attempting to achieve transparency and common goals along with their stakeholders."
4. Golden ARC Award winner: digital and social media, podcast
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- USA: Agricultural Relations Council, New Prague, Minnesota.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11982
- Journal Title:
- ARCLight
- Journal Title Details:
- Fall
- Notes:
- Via online issue. 2 pages., Announcement and description of winning entry "The growing debate" podcast from Corteva Agriscience.
5. How will we eat and produce in the cities of the future? From edible insects to vertical farming - a study on the perception and acceptability of new approaches
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Specht, Kathrin (author), Zoll, Felix (author), Schumann, Henrike (author), Bela, Julia (author), Kachel, Julia (author), and Robischon, Marcel (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: D10870
- Journal Title:
- Sustainability
- Journal Title Details:
- 11(16)
- Notes:
- Via online. 27 pages., Global challenges such as climate change, increasing urbanization and a lack of transparency of food chains, have led to the development of innovative urban food production approaches, such as rooftop greenhouses, vertical farms, indoor farms, aquaponics as well as production sites for edible insects or micro-algae. Those approaches are still at an early stage of development and partly unknown among the public. The aim of our study was to identify the perception of sustainability, social acceptability and ethical aspects of these new approaches and products in urban food production. We conducted 19 qualitative expert interviews and applied qualitative content analysis. Our results revealed that major perceived benefits are educational effects, revaluation of city districts, efficient resource use, exploitation of new protein sources or strengthening of local economies. Major perceived conflicts concern negative side-effects, legal constraints or high investment costs. The extracted acceptance factors deal significantly with the “unknown”. A lack of understanding of the new approaches, uncertainty about their benefits, concerns about health risks, a lack of familiarity with the food products, and ethical doubts about animal welfare represent possible barriers. We conclude that adaptation of the unsuitable regulatory framework, which discourages investors, is an important first step to foster dissemination of the urban food production approaches.
6. Know your indoor farmer: square roots, techno-local food, and transparency as publicity
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Keshwani, Jenny (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- United States: Sage
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12748
- Journal Title:
- American Behavioral Scientist
- Journal Title Details:
- Vol. 64, Iss. 11
- Notes:
- 19pgs, Advocates of indoor vertical farming have pitched the enterprise as key to the future of food, an opportunity to use technological innovation to increase local food production, bolster urban sustainability, and create a world in which there is “real food” for everyone. At the same time, critics have raised concerns about the costs, energy usage, social impacts, and overall agricultural viability of these efforts, with some insisting that existing low-tech and community-based solutions of the “good food movement” offer a better path forward. Drawing from a mix of participant observation and other qualitative methods, this article examines the work of Square Roots, a Brooklyn-based indoor vertical farming company cofounded by entrepreneur Kimbal Musk and technology CEO Tobias Peggs. In an effort to create a market for what I refer to as “techno-local food,” Square Roots pitches its products as simultaneously “real” and technologically optimized. As a way to build trust in these novel products and better connect consumers with producers, Square Roots leans on transparency as a publicity tool. The company’s Transparency Timeline, for instance, uses photos and a narrative account of a product’s life-cycle to tell its story “from seed-to-store,” allowing potential customers to “know their farmer.” The information Square Roots shares, however, offers a narrow peek into its operations, limiting the view of operational dynamics that could help determine whether the company is actually living up to its promise. The research provides a clear case study of an organization using transparency–publicity as market strategy, illustrating the positive possibilities that such an approach can bring to consumer engagement, while also demonstrating how the tactic can distract from a company’s stated social responsibility goals.
7. Navigating Transparent Pork Production: Analyzing Visual Attention of The Maschhoffs Website
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hill, Nellie (author), Elliot, Maggie (author), and Meyers, Courtney (author)
- Format:
- Journal article
- Publication Date:
- 2021-02
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12103
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Vol. 105, Issue 1
- Notes:
- 19 pgs., When it comes to food, consumers are increasingly concerned with the welfare of the livestock used to produce it. To display transparency and build trust with patrons, businesses such as The Maschhoffs, a pork production company, have created online tools to answer questions about production processes. This study implemented eye tracking and survey methodologies to attain insight regarding the visual attention of website visitors. While results revealed no discernable pattern of navigation among respondents, the findings illustrated a sector of the pork industry consumers expressed interest in was the breed-to-wean section of the farm. Researchers encourage agricultural communicators to develop messaging surrounding this specific process to continue building trust with consumer audiences as well as make recommendations for utilizing eye tracking to assess visual attention to websites.
8. When its OK to say "I don't know"
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sowder, Amy (author)
- Format:
- Journal article
- Publication Date:
- 2020-09-25
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11969
- Journal Title:
- Packer
- Notes:
- Online from publication. 3 pages., Author reports on a panel discussion about managing workforce challenges in a COVID-19 environment. Speakers advised that during pandemics or other challenging situations employers should communicate with their employees and other stakeholders, even when plans and next steps are not in place. Other counsel: be transparent, tell (and show) employees that you care and are doing something, provide opportunity for them to talk, ask questions, create an anonymous hotline. send email updates.