Austin, Lucinda L. (author / University of North Carolina at Chapel Hill), Schultz, MaryClaire (author / Elon University), and Gaither, Barbara Miller (author / Elon University)
Format:
Book chapter
Publication Date:
2019
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10898
Notes:
See also D10895., Pages 95-103 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Reports on goals of McDonald's to increase transparency with consumers. While their goals are clear, their actions fall short."
Macdonald, D.W. (author) and Johnson, P.J. (author)
Format:
Book chapter
Publication Date:
unknown
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25333
Notes:
Pages 2-16 in Fran Tattersall and Will Manley (eds.), Conservation and conflict: mammals and farming in Britain. Linnean Society Occasional Publications 4. Westbury Publishing, West Yorkshire, England. 261 pages., Authors synthesize the results of surveys conducted among UK farmers during 1981 and 1998.
Oliver-Bellasis, H.R. (author) and Sotherton, N.W. (author)
Format:
Book chapter
Publication Date:
unknown
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25334
Notes:
Pages 30-36 in Fran Tattersall and Will Manley (eds.), Conservation and conflict: mammals and farming in Britain. Linnean Society Occasional Publications 4. Westbury Publishing, West Yorkshire, England. 261 pages.
Page, Janis Teruggi (author / George Washington University) and Page, William S. (author / Mediawerks PR)
Format:
Book chapter
Publication Date:
2019
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10903
Notes:
See also D10895, Pages 283-289 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Traces the public relations efforts and impacts of Taylor Guitars, El Cajon, California, through collaboration with stakeholders involved in the production, forest preservation and use of an exotic wood, ebony. The firm assumed the role of guardian of the forest and operated "with the philosophy to use what the forest gives us." The approach involved changing the perception of what defined ebony.
