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    1. "Blacks and bubbas": stereotypes, ideology and categorization processes in restaurant servers' discourse

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mallison, Christine (author) and Brewster, Zachary W. (author)
    Format:
    Journal article
    Publication Date:
    2005
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36556
    Journal Title:
    Discourse and Society
    Journal Title Details:
    16(6) : 787-807

    2. "The children cry for Burger King": Modernity, development, and fast food consumption in northern Honduras

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schortman, Aeleka (author)
    Format:
    Journal article
    Publication Date:
    2010-09-16
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09772
    Journal Title:
    Environmental Communication
    Journal Title Details:
    4(3) : 318-337

    6. Anticipated emotion in consumers' intentions to select eco-friendly restaurants: augmenting the theory of planned behavior

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kim, Yong Joong (author), Njite, David (author), and Hancer, Murat (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02743
    Journal Title:
    International Journal of Hospitality Management
    Journal Title Details:
    34 : 255-262

    7. Are restaurant franchisees getting a positive return on their advertising fees?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Herrington, J. Duncan (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11623
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    11(1) : 71-81
    Notes:
    12 pages., Online via UI e-subscription., The author compiled restaurant sales and unit count estimates for 155 restaurant chains during 1981 through 1998. Unit-level sales and advertising expenditures were calculated by averaging annual system-wide totals by the number of units in operation during the year. Findings supported hypotheses that national advertising does not provide a positive return to advertising for many chain units and a larger proportion of chains exhibit a positive return to advertising at the system level than at the unit level.