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    31. Branding through cultural grounding: the keepin' it REAL curriculum

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hecht, Michael L. (author) and Lee, Jeong Kyu (author)
    Format:
    Book chapter
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01367
    Notes:
    Pages 161-179 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.

    35. Building brands from the barn up: Heritage Acres finds success in local approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anderson, Barb Baylor (author)
    Format:
    Journal article
    Publication Date:
    2003-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19071
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(10) : 34-39
    Notes:
    Features marketing communications strategy of the Ozark Mountain Pork Cooperative in Missouri to build their Heritage Acres brand.

    38. Can improved ethical labelling boost the consumption of animal welfare-friendly meat products? Experiences from the Danish market for eggs and pork

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sandoe, P (author), Heerwagen, L. (author), and Christiansen, T. (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    Denmark
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30415
    Notes:
    Pages 154-158 in Katie Millar, Pru Hobson West and Brigitte Nerlich (eds.), Ethical futures: bioscience and food horizons. Wageningen Academic Publishers, Wageningen, The Netherlands. 445 pages.

    40. Capacity building with farmers in Western Leyte, Philippines through continuous improvement and innovation of education and training

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Taveros, Alberto (author)
    Format:
    Conference paper
    Publication Date:
    2001-10-05
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 119 Document Number: C13537
    Notes:
    8 p., APEN (Australasia Pacific Extension Network) 2001 International Conference, Oct3-5, 2001, at University of South queensland, Toowoomba, Queensland, Australia