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    Start Over Subject Term milk Subject Term public relations Within Last x Years within 25 Years

    3. Bloggers beware: corporate image can soar or plummet in blogosphere

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    W.P. Carey School of Business (author / Arizona State University)
    Format:
    Article
    Publication Date:
    2005-11-23
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C37054
    Notes:
    Via online. 3 pages., Includes case example of an unsuccessful blog used to introduce a new milk-flavored drink.

    4. Fighting on a battlefield the size of a milk label

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Martin, Andrew (author)
    Format:
    Journal article
    Publication Date:
    2008-03-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27772
    Journal Title:
    New York Times
    Notes:
    Via online issue. 3 pages., Efforts related to the use of recombinant bovine somatotropin, also known as rBST or rBGH, an artificial hormone that stimulates milk production.

    5. Public communication campaigns

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rice, Ronald E. (author) and Atkin, Charles K. (author)
    Format:
    Book
    Publication Date:
    2000
    Published:
    International: Sage Publications, Thousand Oaks, California.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35834
    Notes:
    Third edition. 428 pages.