Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: D10840
Notes:
Based on a presentation at the Global Alliance World PR Forum, Toronto, Canada, May 2016. 5 pages., Brief definition of greenwashing in the realm of environment, discussion of risks and dangers in the practice, and guidelines for communicators in developing their environmental communication methods.
Online from publication., Describes a 31-year battle by the Great Basin Water Network against the Southern Nevada Water Authority's "groundwater development project" proposed to pump 58 billion gallons of water a year 300 miles to Las Vegas from the remote rural valleys of Nevada and Utah. Developments highlighted lack of trust and mutual goal-seeking.
12 pages., Online via UI electronic subscription, Analysis of five cases of peak social media activity in the Dutch livestock sector. Findings indicated that social media hypes revolved around activism, scandals, and conflicts - each with characteristic patterns of activity, framing, interaction and media interplay. "Our results show the need to adopt a proactive and interactive approach that transcends the view of social media as a mere communication channel to respond in crisis situations."
18 pages., Online via UI e-subscription, Analysis prompted the author to propose that improving legislative negotiations through alternative dispute resolution tactics - private, multiparty negotiation and mediation by a politician - could have improved the success of various food aid reform efforts in the past by working to balance stakeholder power and quell detrimental opposition tactics.
Online from the periodical, Through case examples, author reported that in order to attract a broader constituency, conservation organizations must often first address a history of missteps and exclusion. Also, "Rather than mandate a solution, organizations should 'look for outcomes that are community-led and collectively shared'."
