Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29178
Notes:
1 page., Author reports feedback from crop producers indicating lack of credibility of advertising appeals that involve yields and the related idea of financial gain.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06588
Notes:
Unpublished notes of responses during an interview/video session with Fawn Kurtzo, graduate student at the University of Arkansas, July 14, 2015. 4 pages.
Author comments on changes in terms being used, such as: producers for farmers, units for hog barns, operations for farms, commodities for crops, FFA for Future Farmers, College of Food, Agricultural and Environmental Sciences for College of Agriculture.
Via online access. 7 pages., Examines the elements of an "honest vision for the future with a shared language that accurately describes our world." Size of farm is not the key indicator, the author argues.
Author expresses concern about a trend toward agricultural names for housing developments in urban areas. Examples: Green Pastures, Scott Farms, Shepherd's Landing, Walker Meadows. "As a member of the farming minority, I'm offended."
19 pages., Online via UI e-subscription., Authors tested food label and information treatment effects on subjects' willingness-to-pay for organic, "natural," and conventional foods. They found large information effects, including asymmetric cross-market effects for natural and organic foods. Organic premiums increased in response to subjects' seeing the "natural" foods industry's perspective on its products.
