« Previous | of | Next »

Why Bayer is keeping its name in the Bayer-Monsanto deal

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gullickson, Gil (main author)
Format:
Journal article
Publication Date:
2018-06-04
URL:
https://www.agriculture.com/news/business/why-bayer-is-keeping-its-name-in-the-bayer-monsanto-deal
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
agri-marketers, commercial organizations, concepts, credibility (sources), image, international communication, public relations, risk communication, marketing communication, concentration, agri-marketing, brands, trust, branding, Monsanto, consolidation, agribusinesses, identity, Bayer
Notes:
Online magazine article. 2 pages.