Why Bayer is keeping its name in the Bayer-Monsanto deal

Collection:

Agricultural Communications Documentation Center (ACDC)

Contributor:

Gullickson, Gil (main author)

Format:

Journal article

Publication Date:

2018-06-04

URL:

https://www.agriculture.com/news/business/why-bayer-is-keeping-its-name-in-the-bayer-monsanto-deal

Published:

International

Location:

Agricultural Communications Documentation Center, Funk Library, University of Illinois

Related Item:

Successful Farming

Subject Term:

agri-marketers, commercial organizations, concepts, credibility (sources), image, international communication, public relations, risk communication, marketing communication, concentration, agri-marketing, brands, trust, branding, Monsanto, consolidation, agribusinesses, identity, Bayer

Notes:

Online magazine article. 2 pages.