- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gullickson, Gil (author)
- Format:
- Journal article
- Publication Date:
- 2018-06-04
- URL:
- https://www.agriculture.com/news/business/why-bayer-is-keeping-its-name-in-the-bayer-monsanto-deal
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09523
- Journal Title:
- Successful Farming
- Subject Term:
- agri-marketers, commercial organizations, concepts, credibility (sources), image, international communication, public relations, risk communication, marketing communication, concentration, agri-marketing, brands, trust, branding, Monsanto, consolidation, agribusinesses, identity, and Bayer
- Notes:
- Online magazine article. 2 pages.
