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12. Attitudes and preferences of Kosovar consumers towards quality and origin of meat
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wongprawmas, Rungsaran (author), Canavari, Maurizio (author), Imami, Drini (author), Gjonbalaj, Muje (author), and Gjokaj, Ekrem (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Kosovo
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11659
- Journal Title:
- Studies in Agricultural Economics
- Journal Title Details:
- 120(3) : 126-133
- Notes:
- 9 pages., Online via AgEconSearch., Researchers examined Kosovar consumers' characteristics, attitude and preferences towards meat. Results suggested that they perceived country of origin, especially domestic origin, as an indicator of quality and safety of meat. Research identified two consumer profiles: conservative and innovative food consumers.
13. Brand and country influence on purchase intentions: a theory-of-reasoned-action approach
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Brodowsky, Glen (author), Stewart, Kristin (author), and Anderson, Beverlee (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: D11580
- Journal Title:
- Journal of Promotion Management
- Journal Title Details:
- 24(2) : 251-269
- Notes:
- 20 pages., Online via UI e-subscription, Researchers used the Theory of Reasoned Action as foundation for investigating how a firm's choices related to brand identity and country of manufacture influenced purchase decisions. Results suggested that while both affect attitudes toward purchasing a product, a positive attitude toward buying a particular brand might offset a negative attitude toward buying from a particular country. This study focused on appliance brands. The review of literature cited examples of research involving ice cream, wines, and leather products.
14. Careers in dairy: Adolescents perceptions and attitudes
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Beecher, Marion (author), Gorman, Monica (author), Kelly, Paida (author), and Horan, Brendan (author)
- Format:
- Online journal article
- Publication Date:
- 2018-10-23
- Published:
- Ireland: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: D10879
- Journal Title:
- Journal of Agricultural Education and Extension
- Journal Title Details:
- 29(5) : 415-430
- Notes:
- 15 pages, online journal article, Purpose: This paper examines the attitudes and perceptions of Irish adolescents towards potential careers in dairy farming within the context of generational renewal for a dynamic agri-food sector. Design/methodology/approach: The lens of occupational choice theory was used to present a framework within which potential careers are considered. A questionnaire-survey was undertaken with 490 Irish adolescents (15–18 yrs). Findings: While parents have the greatest influence on the career choices of adolescents, there was a positive correlation between studying agricultural science in school and considering an agricultural related career. Adolescent's attitudes towards careers in dairy farming were subject to perceptions about gender, farm ownership, potential income and work-life balance. There was a high degree of openness to gaining work experience on dairy farms. Practical implications: With an increased interest in agricultural science in second level schools in Ireland, the findings point to opportunities to influence awareness and attitudes of adolescents and their parents about career possibilities in dairy farming and to encourage both familial and non-familiar generational renewal. Theoretical implications: The paper contributes an understanding of career choices and aspirations in adolescence to add to the growing body of literature on generational renewal in farming. Originality/value: This paper focuses specifically on dairy farming, providing more detailed information about adolescents’ perceptions of dairy farming careers. The study highlights the positive relationship between studying agricultural science in school and subsequent interest in agricultural related careers. The results indicate that generation renewal in agriculture can be enhanced by giving increased attention to agriculture in school curricula.
15. Case study integration in the undergraduate classroom: can we enhance willingness to communicate?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Harsh, Jessica (author), Lamm, Alexa (author), Telg, Ricky (author), and Meyers, Courtney (author)
- Format:
- Paper abstract
- Publication Date:
- 2018-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10019
- Notes:
- Abstract of paper presented at the National Agricultural Communications Symposium, Southern Association of Agricultural Scientists (SAAS) Agricultural Communications Section, Jacksonville, Florida, February 4-5, 2018.
16. Challenges in the teaching of environmental journalism
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Neuzil, M. (author), Freedman, E. (author), Poulson, D. (author), and Duffy, K. (author)
- Format:
- Journal article summary
- Publication Date:
- 2018
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11414
- Journal Title:
- Applied Environmental Education & Communication
- Journal Title Details:
- 17(4) : 323-334
- Notes:
- 2 pages., Research summary via online from the North American Association for Environmental Education., Researchers interviewed 11 environmental or science journalism educators from four-year institutions and identified four common challenges: (1) keeping up with technology, (2) student interest, (3) environmental advocacy among students; and (4) lack of potential careers in the field. They suggested pre-requisites.
17. Communication to public is challenge and opportunity for ag
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Smith, Ron (author)
- Format:
- News article
- Publication Date:
- 2018-11-26
- Published:
- USA: Prairie Farmer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10134
- Notes:
- via online news article
18. Consumer acceptance of innovations in food: a survey among Polish consumers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sajdakowska, Marta (author), Jankowski, Paweł (author), Gutkowska, Krystyna (author), Guzek, Dominika (author), Żakowska‐Biemans, Sylwia (author), and Ozimek, Irena (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- Wiley Periodicals, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10686
- Journal Title:
- Journal of Consumer Behaviour
- Journal Title Details:
- 17: 253– 267
- Notes:
- 15 pages., via online journal., The aim of the study was to examine the possible factors that might contribute to consumer acceptance of food innovations. Particular attention was paid to 3 main factors: (a) relationship between socio‐demographic determinants and level of consumer innovation, (b) evaluation of consumer innovation acceptance, particularly toward animal‐derived food products, and (c) consumer preferences for health‐promoting food innovation over time. Studies were conducted using quantitative research methods in 2004 and 2011. An organic method of production, least important in 2004, was top rated in 2011, and ease of preparation dropped to the bottom of the list in 2011, whereas food origin, low fat, and sugar content were ranked in the first group of the considered factors in 2011. Since 2004, consumers have become used to products with various innovations. The new generation of Poles is relatively more open to new food products, due to the wide range of food products available on the free market. Furthermore, the group of well‐educated consumers with a higher level of income has increased in size, and this includes people interested in knowledge of a product's nutritional value and its health impact. Our study extends existing research in the area of understanding consumer expectations toward food innovations. The results not only contribute to the field of consumer behavior but also have practical potential for food market applications, especially for companies operating on or planning to enter the Polish food market, and which could be used for developing communication strategies.
19. Consumer satisfaction in alternative food networks (AFNs): evidence from Northern Italy
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Carzedda, Matteo (author), Marangon, Francesco (author), Nassivera, Federico (author), and Troiano, Stefania (author)
- Format:
- Online journal article
- Publication Date:
- 2018-11
- Published:
- Italy: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10252
- Journal Title:
- Journal of Rural Studies
- Journal Title Details:
- (64) : 73-79
- Notes:
- 7 pages., Via online journal, The emergence of Alternative Food Networks (AFNs) has drawn the attention of researchers from various fields, who try to understand and explain these new phenomena. The purpose of this paper is to explore how personal attitude and product quality perception influence relative satisfaction over participation in AFNs, therefore contributing to the literature on socially conscious consumerism. Structural Equation Modeling is used to investigate the determinants of consumers' attitudes towards AFNs, its influence on perceived quality of food products, and their relative influence over satisfaction with participation in AFNs. A survey was conducted among 210 AFN participants. The results from this study suggest that consumers' attitude towards AFNs directly influences the perceived quality of food products; moreover, the analysis confirms the relationship between these two elements and overall satisfaction with participation in AFNs. Finally, the research provides suggestions on how to improve consumers’ involvement and mainstream AFNs.
20. Consumers' perspective on dual-purpose chickens as alternative to the killing of day-old chicks
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Brummer, Nanke (author), Christoph-Schulz, Inken (author), and Rovers, Anja-Karolina (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Germany
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11080
- Journal Title:
- International Journal on Food System Dynamics
- Journal Title Details:
- 9(5) : 390-398
- Notes:
- Available online at www.centmapress.org, Results indicated that study participants had specific expectations regarding the husbandry conditions, but also regarding the product characteristics and the labelling of dual-purpose chickens.