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2. Creating relevancy in scientific information: an analysis of the impact of motivational salience and involvement on visual attention
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fischer, Laura (author), Meyers, Courtney (author), Cummins, R. Glenn (author), Gibson, Courtney (author), and Baker, Matt (author)
- Format:
- Paper abstract
- Publication Date:
- 2018-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10010
- Notes:
- Abstract of paper presented at the National Agricultural Communications Symposium, Southern Association of Agricultural Scientists (SAAS) Agricultural Communications Section, Jacksonville, Florida, February 4-5, 2018.
3. How do human values influence the beef preferences of consumer segments regarding animal welfare and environmentally friendly production?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sonoda, Yuta (author), Oishi, Kazato (author), Chomei, Yosuke (author), and Hirooka, Hiroyuki (author)
- Format:
- Online journal article
- Publication Date:
- 2018-12
- Published:
- USA: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10179
- Journal Title:
- Meat Science
- Journal Title Details:
- 146: 75-86
- Notes:
- 12 pages., via online journal, Animal welfare and environmental impacts have been emphasized in the sustainable production of livestock. Labels are useful tools for clearly providing such attribute information to consumers. The aim of this study was to evaluate how human values influence consumer segments for beef with information on animal welfare and environmentally friendly production. Using a choice experiment, we examined whether animal welfare and environmentally friendly labels, country of origin and price impact consumer choice. As results, five heterogeneous consumer classes were identified using a latent class model: label conscious, domestic beef preferring, price conscious, animal welfare preferring and not interested in production method. Almost 90% of consumers were interested in and willing to pay for beef with animal welfare or environmentally friendly label. The classes with significant preferences for such labeled beef were affected by “openness to change”, “self-enhancement” and “security”. Improving consumer attitudes and strengthening consumer perception towards labeled beef by marketers and policy makers will be required.
4. How to involve rural NEET youths in agriculture? highlights of an untold story
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Simões, Francisco (author)
- Format:
- Online journal article
- Publication Date:
- 2018-01-01
- Published:
- Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10640
- Journal Title:
- Community Development
- Journal Title Details:
- 49(5): 556-573
- Notes:
- 19 pages., via online journal., This article discusses how to involve rural youths not in employment, education, or training (or NEETs) in agriculture. A Portuguese network-based project called Terra Nostra, carried out from 2013 to 2015 to engage and train NEETs in ecoagriculture activities, was examined to address this issue. The study focused on three aspects: a reanalysis of Terra Nostra’s final report, based on the bioecological model, targeting typical problems with NEETs’ involvement and how the project aimed to overcome them; the lessons learned from the project according to the literature; and the state of the art regarding identical social interventions with NEETs in Portugal and the rest of Europe. A major conclusion stemming from the analysis is that similar projects will need to address the limitations of employment public services in reaching out to rural NEETs and the state’s excessive protectionism of the sector.
5. Social ecology in the digital age: solving complex problems in a globalized world
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stokols, Daniel (author)
- Format:
- Book
- Publication Date:
- 2018
- Published:
- International: Academic Press Ltd. (Elsevier Science Ltd.)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09271
- Notes:
- 399 pages.
6. Using values to communicate agricultural science: An Elaboration Likelihood Model Approach
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Arp, Allison A. (author) and Iowa State University
- Format:
- Thesis
- Publication Date:
- 2018
- Published:
- Ann Arbor: ProQuest
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10473
- Notes:
- 98 pages., ISBN: 9780438072190, Via ProQuest Dissertations and Theses., This study explored how preexisting values influence attitudes about GMOs and if aligning messages about GMOs with these values would lead to a greater chance of central processing, and subsequently, greater alignment with message-congruent attitudes. Utilizing the Elaboration Likelihood Model as a theoretical foundation, an online experiment was used to measure several values of participants, including altruistic, biospheric and egoistic value orientations as well as agricultural identity. Attitude accessibility and pre- and post-opinions were also measured in order to determine how much of an effect the presented stimuli had on the participants. All participants were presented with a stimulus that either aligned or didn’t align with their self-ranked GMO value-argument. It was found that attitude accessibility, agricultural identity and in some cases a biospehric value orientation were the most important predictors for a number of constructs related to GMO attitudes. In addition, agricultural identity did not correlate with any other value orientation, yet was the strongest predictor of many related attitudes. Future research should continue to explore the complexity of values within agricultural communication contexts and expand the understanding of how agricultural identity influences such outcomes.
7. What unites and divides urban, suburban and rural communities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Parker, Kim (author), Horowitz, Juliana Menasce (author), Brown, Anna (author), Fry, Richard (author), Cohn, D'Vera (author), and Igielnik, Ruth (author)
- Format:
- Research report
- Publication Date:
- 2018-05-22
- Published:
- USA: Pew Research Center, Washington, D.C.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09679
- Notes:
- Summary of results of a national survey. 8 pages.