Lockie, Stewart (author) and Wong, Catherine Mei Ling (author)
Format:
Book chapter
Publication Date:
2017
Published:
International: CSIRO Publishing, Clayton South, Victoria, Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10516
Notes:
217 pages., Pages 187-198 in Heinz Schandl and Lain Walker (eds.), Social science and sustainability. CSIRO Publishing, Clayton South, Victoria,Australia. 2017. 217 pages.
International: CSIRO Publishing, Clayton South, Victoria, Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10510
Notes:
217 pages., ISBN:9781486306404, 217 pages., Social Science and Sustainability draws on the wide-ranging experience of CSIRO'S social scientists in the sustainability policy domain. These researchers have extensive experience in addressing complex issues of society-nature relationships, usually in interdisciplinary collaboration with natural scientists. This book describes some of the evidence-based concepts, frameworks and methodologies they have developed, which may guide a transition to sustainability. Contributions range from exploring ways to enhance livelihoods and alleviate poverty, to examining Australians' responses to climate change, to discussing sociological perspectives on sustainability and how to make policy relevant.
22 pages, via online journal, Marketers rate online video as their most utilized content medium. This study used a between-subject control group post-test-only experiment to investigate the effect of three local food messages delivered via online video on U.S. consumers’ attitudes toward local food. The three 30-second videos each featured one of the documented benefits of local food: high quality, support of local economy, and strengthening of social connection. Results indicated all three video treatments yielded a positive attitude toward local food, while respondents in the control group had a neutral attitude. The video treatment featuring local food’s high quality generated a significantly more favorable local food attitude than the other two video treatments. Although the social connection video treatment generated a positive attitude toward local food based on the real limits, it did not significantly differentiate from the control group. Communicators should consider using similar short, online videos for emphasizing the high quality of local food and its support of the local economy to promote local agricultural products. Future research should pair live-action or animated footage with the same messages in the video treatments to identify messages effectiveness. Researchers should also investigate why some individuals respond to local food’s benefit of social connection more readily than the others, and identify strategies to use social connection media frame to promote local food.
Chu, Kyounghee (author), Lee, Doo-Hee (author), and Kim, Ji Yoon (author)
Format:
Book chapter
Publication Date:
2017
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08836
Notes:
Pages 106-134 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.
Wilkins, Kayla M. (author), Fischer, Laura Gorham (author), and Meyers, Courtney (author)
Format:
Conference paper
Publication Date:
2017-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08154
Notes:
Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS) conference, Mobile, Alabama, February 4-7, 2017. 22 pages.
