Lormore, Mike (author / Pfizer Animal Health) and National Institute for Animal Agriculture.
Format:
Presentation
Publication Date:
2012-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00363
Notes:
PowerPoint presentation at the National Institute for Animal Agriculture 2012 annual conference, Denver, Colorado, March 26-29, 2012. Via website. 36 pages.
Schulze, Birgit (author) and Deimel, Ingke (author)
Format:
Paper
Publication Date:
2012
Published:
Germany
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11715
Notes:
Paper presented at the 22nd Annual International Food and Agribusiness Management Association (IFAMA) World Forum and Symposium, June 10-14, 2012, Shanghai, China. 14 pages., Authors analyzed the level of agreement of German citizens with the positions of animal rights, consumer protection, and farmer lobby groups and how this agreement or disagreement affects citizens' future meat consumption. Survey findings indicated that the intention to reduce meat consumption is only indirectly influenced by media frames generated by lobby groups. Behavioral control and subjective norm represented the most important direct influencing factors. However, the moral and economic pressure frme have a strong impact on attitude toward meat consumption.
