Author emphasizes that codes of ethics need to be internalized throughout the publishing organization - considered and addressed daily. Points to a source of tips on how to incorporate ethics into the workplace effectively.
Responses from 75 agribusiness firms regarding their estimated annual marketing communications expenditures, by media category; number of total employees; number of sales employees; annual sales revenue; and extent of outsourcing of markieting communications work.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24398
Notes:
Global News Wire, Financial Times Information via LexisNexis Academic. 2 pages., Describes financial performance and business plans of Rural Press, Australia-based media firm with major agricultural publishing interests in the U.S.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C24023
Notes:
Thesis submitted in partial fulfillment of the requirements for a Master of Arts in Organizational Leadership, College of St. Catherine, St. Paul, Minnesota. 69 pages.
Four farm broadcasters describe new information technologies they are using and a media buyer comments on challenges in measuring effectiveness of communications to producers with media such as podcasting.
