Balit, Silvia (author / Food and Agriculture Organization of the United Nations) and Food and Agriculture Organization of the United Nations, Rome, Italy.
Format:
Report
Publication Date:
2004-07
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27920
20 pages., Via online newsletter article., This paper describes the challenges of decentralisation and privatisation of rural services from the perspective of
communication strategy development. The wave of decentralisation and privatisation in rural services worldwide creates challenges for rural communities, service providers and local governments. Local organisations – both in government and civil society – are confronted with rules and procedures that are unprecedented. The new roles require significant changes in attitudes, skills, and especially a new level of accountability. While communication strategies are only a part of the transformation, they are strategic tools that merit attention. This is an account of two cases where the authors have been involved in developing communication strategies aimed specifically at helping stakeholders make this transition. The first is the case of the Communication and Information Strategy for the National Agricultural Advisory Services Programme (NAADS) of Uganda. The second is the formulation of a plan to communicate the National Water Policy (NWP) and Rural Water Transition Plan in Mozambique. The paper concludes with some design principles for other strategies and with a review of the importance of communication research and planning.
Fleury, Jean-Marc (author / Executive Director, World Conference of Science Journalists in Canada)
Format:
Commentary
Publication Date:
2004-06-10
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23745
Notes:
Via BBC World Service Trust.Org. 2 pages., "Development journalism is an oxymoron. Developing countries need good journalism and good journalists, period."
Melkote, S.R. (author) and Steeves, H. Leslie (author)
Format:
Book chapter
Publication Date:
2004
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22090
Notes:
Pages 165-173 in Charles Okigbo and Festus Eribo (eds.), Development and communication in Africa. Rowman and Littlefield Publishers, Inc., Lanham, Maryland. 249 pages.
Raab, Robert T. (author) and Abdon, Buenafe R. (author)
Format:
Paper
Publication Date:
2004-09
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C36927
Notes:
Posted at http://www.cropscience.org.au/icsc2004/symposia/4/4/173_abdonbr.htm, Presented at the 4th International Crop Science Congress, Brisbane, Queensland, Australia, September 2004. 10 pages.
