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    1. "GMO-free" labels - enhancing transparency or deceiving consumers?

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    3. "Milk" and "meat" labels: the new identity crisis: research IDs confused consumer segment

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    4. "Seed to shelf," "teat to table," "barley to beer" and "womb to tomb" discourses of food quality and quality assurance schemes in the UK

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    5. "The scientists think and the public feels:" expert perceptions of the discourse of GM (genetically modified) food

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    9. 2008 food biotechnology: a study of U.S. consumer trends

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