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2. A study of the effect of newspaper ownership on advertising rates
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Reisner, Ann (author)
- Format:
- Research brief
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09706
- Notes:
- Dissertation, NCR-90 Collection, University of Illinois Office of Agricultural Communications Extension Education
3. Burger thy neighbour
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Torshizi, M. (author)
- Format:
- Paper
- Publication Date:
- 2020
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11648
- Notes:
- 15 pages., Paper presented at the 2018 conference of the International Association of Agricultural Economists (IAAE), July 28-August 2, 2018, in Vancouver, British Columbia, Canada., Author develops a theoretical model that helps provide a better understanding of the effect of hostile marketing and advertisement strategies on competition involving meat. Findings suggest that negatively influencing consumers' perceptions of rivals' products may be a more effective marketing tool than the "beggar-thy-neighbor" advertising where one firm steals some market share from the rivals by means of positive promotion of its own product.
4. Engaging farmers and the agriculture industry through the testing agricultural performance solutions program
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Burr, Charles A. (author), Rudnick, Daran R. (author), Stockton, Matt C. (author), Tigner, Robert (author), and Rhoades, Krystle (author)
- Format:
- Journal article
- Publication Date:
- 2020-10
- Published:
- United States: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12289
- Journal Title:
- Journal of Extension
- Journal Title Details:
- Vol. 58, Num. 5
- Notes:
- 9 pages, The University of Nebraska–Lincoln Testing Agricultural Performance Solutions (TAPS) program involves use of farm management competitions to increase engagement across producers, industry, and universities. Participants make several management decisions throughout the growing season in a controlled field trial held at the university research station. Results are analyzed, and awards are presented for most profitable farm, most efficient farm, and farm with the greatest grain yield. The TAPS program involves several techniques for facilitating participatory assistance, including two-way communication and transformational learning. It has resulted in participants' questioning their past management decisions and realizing that they need to improve their marketing skills to improve profitability.
5. Exploring public speaking self-efficacy in the 4-H presentation program
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Marshall-Wheeler, Nicole (author), Meng, Yu (author), and Worker, Steven (author)
- Format:
- Journal article
- Publication Date:
- 2022-12-19
- Published:
- United States: Clemson University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12798
- Journal Title:
- Journal of Extension
- Journal Title Details:
- V. 60, N. 4
- Notes:
- 5pgs, Strong communication skills are important in an individual’s personal and professional life; however, research regarding what influences youth’s public speaking self-efficacy is limited. To address this gap, we surveyed youth who participated in a statewide presentation event about their self-efficacy and sources of that self-efficacy. Results show mastery experiences have the greatest relationship to youth’s public speaking confidence. Extension can strengthen youth’s public speaking self-efficacy by increasing the number of presentation opportunities and by removing barriers from participating in existing presentation opportunities.
6. Making the most of display contest opportunities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dey, Brian (author)
- Format:
- Journal article
- Publication Date:
- 2020-08-21
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11749
- Journal Title:
- Produce Market Guide
- Notes:
- Via online issue. 6 pages., Part of a series about how to succeed in produce display contests. This article emphasizes how display contests grow shopping basket size, expose new items to customers, help create an engaging image, build teamwork within the store, generate fun, and allow your community and beyond to see your work. "In the end, it really is all about having fun."
7. Moxxy and Peterson Farms, Inc. win GDUSA packaging design
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Press release
- Publication Date:
- 2022-01-14
- Published:
- USA: The Packer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13002
- Notes:
- 3 pages
8. The case for AMAs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Henderson, Greg (author)
- Format:
- Online article
- Publication Date:
- 2021-08
- Published:
- USA: Drovers CattleNetwork, Lenexa, Kansas.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13143
- Notes:
- 2 pages
9. Thinking outside the box of evaluation platforms: adapting qualtrics for virtual 4-H judging competitions
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Calvert, Maria (author) and Peckman, Ty (author)
- Format:
- Journal article
- Publication Date:
- 2022-03-11
- Published:
- United States: Clemson University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12535
- Journal Title:
- Journal Articles
- Journal Title Details:
- V 60. Iss. 1
- Notes:
- 4pgs, Competitive events represent a major component of 4-H programming. These events are typically held in person; however, unforeseen circumstances, like the COVID-19 pandemic, have required Extension professionals to adapt these programs to virtual settings. This paper outlines some unique features of Qualtrics, a web-based tool commonly used to build surveys, that led Missouri 4-H to use the platform to administer agriculture and natural resource science contests.
10. Understanding barriers and opportunities for adoption of conservation practices on rented farmland in the US
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ranjan, Pranay (author), Wardroppe, Chloe B. (author), Eanes, Francis R. (author), Reddy, Sheila M. W. (author), Harden, Seth C. (author), Masuda, Yuta J. (author), and Prokopy, Linda S. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-01
- Published:
- USA: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10297
- Journal Title:
- Land Use Policy
- Journal Title Details:
- 80 : 214-223
- Notes:
- 10 pages., Via online journal., Agricultural conservation programs often focus on farm operators when promoting conservation practices. However, much of U.S. farmland is owned by landowners not directly involved in farm operations. Rental arrangements on these lands can dis-incentivize the adoption of conservation practices that could improve soil health, water quality, and land values. To date, agricultural conservation policy has largely ignored the role of non-operating landowners (NOLs) and rental arrangements. We help improve the evidence-base for policy by identifying barriers to adoption of conservation practices on rented farmlands. Analysis of forty interviews with NOLs, operators, farm managers and university extension personnel in Iowa, Illinois, and Indiana revealed five categories of barriers: cash rent lease terms, rental market dynamics, information deficits/asymmetries, cognitive/interpersonal, and financial motivations. Some barriers, such as risk aversion and farm aesthetics were expressed by both NOLs and operators, while other barriers, such as status quo bias and annual renewal of leases were only expressed by NOLs and operators, respectively. To overcome barriers to conservation, interviewees recommended improving communication between NOLs and operators and modifying cash rent lease terms in order to build in flexibility for equitable sharing of risks and rewards. Agricultural conservation programs could readily apply these results—possibly working with intermediaries (e.g., farm managers, lawyers)—to offer communication and lease tools and assistance to NOLS and operators. Future research should evaluate the efficacy of these conservation interventions and how intermediaries affect the balance of power between NOLs and operators.