« Previous | of | Next »

A study of the effect of newspaper ownership on advertising rates

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Reisner, Ann (main author)
Format:
Research brief
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, advertising research, analysis, market analysis, marketing research, news, news media, news releases, newspapers, value of information, competition, priorities, news values, advertising services
Notes:
Dissertation, NCR-90 Collection, University of Illinois Office of Agricultural Communications Extension Education