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    1. "You just need to give them the food. You mess them up by giving all kinds of messages"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2014
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05838
    Journal Title:
    Chicago Booth Magazine
    Journal Title Details:
    36(3) : 13
    Notes:
    Case example of how over-zealous marketing (e.g., messaging about "health" and "yummy") can misfire - with adults and children.

    2. 2019 Annual Report, National Honey Board

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Report
    Publication Date:
    2019
    Published:
    United States: National Honey Board, Longmont, Colorado.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11771
    Notes:
    Online from publisher website. 28 pages., Digital annual report of the Board marketing programs and developments in the U.S. honey industry.

    3. 2019 Produce Retailer of the Year - Jewel-Osco's Scott Bennett

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Nickle, Ashley (author)
    Format:
    Journal article
    Publication Date:
    2020-10-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11941
    Journal Title:
    Packer
    Notes:
    Online from publication. 6 pages., Introduces honored produce retailer, including a summary of his strategies in promoting the sale of produce.

    4. 3 innovative ways grocers can increase potato sales

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2020-10-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11948
    Journal Title:
    Packer
    Notes:
    Online from publication. 3 oages,, Sponsored article summarizes IRI survey data on seasonality of potato sales, purchase levels, and shopper responses to several display strategies.

    6. An evaluation of festival activities as motives for festival attendance: a case study of Strawberry festival at the Redberry farm in George, South Africa

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ramukumba, Takalani (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    South Africa
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11369
    Journal Title:
    African Journal of Hospitality, Tourism and Leisure
    Journal Title Details:
    6(4)
    Notes:
    12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.

    7. Benefits of regional food quality labels for Czech producers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sadilek, Tomas (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    Czech Republic
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11084
    Journal Title:
    International Journal on Food System Dynamics
    Journal Title Details:
    10(2) : 195-205
    Notes:
    Available online at www.centmapress.org, Results showed that the producers had seen a positive improvement in sales following acquisition of the regional food quality label, although they had not noticed greater interest in their products during campaigns to support awareness of the label.

    8. Building a culture of creativity in your produce departments

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Nickle, Ashley (author)
    Format:
    Journal article
    Publication Date:
    2020-04-15
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11976
    Journal Title:
    Produce Market Guide
    Notes:
    Online from publication. 9 pages., Advice from a fresh produce marketer with more than 30 years of experience in a supermarket chain. "The environment you want is one of being a merchant. ... It is somewhat of a lost art in today's fast paced world of data, low price and lack of labor."

    9. Butter cows and butter buildings: a history of an unconventional sculptural medium

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Simpson, Pamela H. (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11347
    Journal Title:
    Sculpture Review
    Journal Title Details:
    68(4) : 40-59
    Notes:
    20 pages., Via online., Historical analysis of butter sculpture within the context of food as art, and as a way to promote butter as the natural, healthy alternative to oleomargarine.