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2. Consumer perceptions about local food in New Zealand, and the role of life cycle-based environmental sustainability
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hiroki, S. (author), Garnevska, E. (author), McLaren, S. (author), and Institute of Agriculture and Environment, Massey University, Palmerston North, New Zealand
- Format:
- Journal article
- Publication Date:
- 2016-06-01
- Published:
- Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10267
- Journal Title:
- Journal of Agricultural and Environmental Ethics
- Journal Title Details:
- 29(3) : 479-505
- Notes:
- 27 pages., Via online journal., Local food is a popular subject among consumers, as well as food producers, distributors, policymakers and researchers in many countries. Previous research has identified that the definition of local food varies by context, and from country to country. The literature also suggested that environmental sustainability is one of the goals for many of the local food movements. While there is a substantial body of literature on local food internationally, limited research has been undertaken in New Zealand. This paper aims to understand how consumers define local food, what attributes they associate with local food, and the extent to which life cycle-based environmental aspects are represented in these attributes. Primary research employed quantitative methodology. This study identified that a majority of the respondents considered that local food may be defined as food that was produced in New Zealand and that support for community was the most important attribute associated with local food. Reduced GHG emission, conserving the landscape, and organic production were the life cycle-based environmental attributes that were associated with local food. This study provides a basis for further research into understandings of local food in New Zealand and how to improve communication among different social actors with respect to demand and supply of local food.
3. Disciplines in the field of communication for development and social change
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lie, Rico (author) and Servaes, Jan (author)
- Format:
- Journal article
- Publication Date:
- 2015-05
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06936
- Journal Title:
- Communication Theory
- Journal Title Details:
- 25(2) : 244-258
4. Environmentally sustainable meat consumption: an analysis of the Norwegian public debate
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hårvik Austgulen, Marthe (author)
- Format:
- Online journal article
- Publication Date:
- 2014-03
- Published:
- Norway: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10254
- Journal Title:
- Journal of Consumer Policy
- Journal Title Details:
- 37(1) : 45–66
- Notes:
- 22 pages., Via online journal, Private consumption is increasingly being blamed for resource depletion and environmental degradation, and the discourse of ascribing environmental responsibility to the individual consumer has become a part of mainstream policy-making. Measures aimed at promoting consumers' voluntary engagement through sustainable consumption now constitute an important part of public sustainability strategies. Nevertheless, the actual progress made in changing people's consumption patterns in a more sustainable direction has been modest. Based on a quantitative and a qualitative content analysis of articles on environmentally sustainable consumption of meat published in five national and regional newspapers in Norway between 2000 and 2010, it is argued in this article that an important reason for the lack of both political and consumer engagement in the issue can be attributed to a discursive confusion that arises from a simultaneous existence of mainly two clashing discourses on what is actually environmentally sustainable consumption of meat. One that is focusing on the environmentally malign aspects of consumption and production of (especially) red meat, and another that is focusing on the environmentally benign aspects of production and consumption of red meat. The findings imply that the lack of consensus on the character of the problem constitutes a major barrier for the opportunity to change people's consumption patterns in a more environmentally sustainable direction through the use of voluntary measures.
5. Establishing ethical organic poultry production: a question of successful cooperation management?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Schäfer, Martina (author)
- Format:
- Online journal article
- Language:
- Enblish
- Publication Date:
- 2019-06
- Published:
- Springer Publishing
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: D10842
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- 36(2): 315–327
- Notes:
- 13 pages., via online journal., In reaction to growing critics regarding ecological and ethical aspects of intensive animal husbandry, different initiatives of ethical poultry production try to establish alternative food supply chains on the market. To be able to stabilise these niche innovations parallel to the mainstream regime, new forms of cooperation along the value added chain and with the consumers play an important role. Based on a case study of integrated egg and meat production from a dual-purpose breed by small multifunctional farms in Northeast of Germany, the paper exemplifies the challenges for the different partners of the food supply chain and cooperation management. Empirical data were obtained via nine qualitative interviews with actors along the value chain and via participatory observation of workshops and meetings. The research was embedded in a transdisciplinary project, where different measures to meet the existing challenges were taken and evaluated. Analysing the existing cooperation reveals possibilities for improving cooperation management by e.g. clarifying the goals of the cooperation, including the points of sale as part of the food supply chain and communication of the ethical and sustainability qualities of the product to the consumers. However, the analysis also shows the limits of cooperation in an environment dominated by the paradigm of specialisation, economies of scale and cost reduction, which is also characteristic for parts of the organic sector. The paper discusses if the challenges of establishing this radical niche innovation can be met without a fundamental change of framework conditions as e.g. regulation on animal husbandry.
6. Exploring environmentalism amidst the clamor of networks: a social network analysis of Utah environmental organizations
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sun, Ye (author), DeLuca, Kevin Michael (author), and Seegert, Natasha (author)
- Format:
- Journal article
- Publication Date:
- 2015-12-01
- Published:
- USA: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D08336
- Journal Title:
- Environmental Communication
- Journal Title Details:
- 332-352
7. Gatekeepers, shareholders, and evangelists: expanding communication networks of African American forest landowners in North Carolina
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hitchner, Sarah (author), Dwivedi, Puneet (author), Schelhas, John (author), and Jagadish, Arundhati (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02-08
- Published:
- USA: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10140
- Journal Title:
- Society & Natural Resources
- Notes:
- 17 pages., via online journal article, The Sustainable Forestry and African American Land Retention Program (SFLR) was launched in 2012 to increase adoption of sustainable forestry practices among African American landowners in the southeastern United States to prevent land loss, increase forest health, and build economic assets. One of its main goals was to build communication networks through which African American landowners could obtain and share information about forestry practices and landowner assistance programs independent of public agencies. To measure and examine the growth of these communication networks over a three-year period (2014-2017), we conducted 87 interviews with landowners (24 of whom were interviewed multiple times), SFLR personnel, and Federal and State staff members in North Carolina. We used complementary methods of data gathering and analysis, including social network analysis and qualitative analysis. Our results showed expanding communication networks will be sustained independently of the program over time, although there is still a heavy reliance on program personnel.
8. How to communicate with farmers about climate change: Farmers’ perceptions and adaptations to increasingly variable weather patterns in Maine (USA)
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Jemison, John M. Jr. (author), Hall, Damon (author), Welcomer, Stephanie (author), and Haskell, Jane (author)
- Format:
- Online journal article
- Publication Date:
- 2014-07-23
- Published:
- New Leaf Associates, Inc
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: D10991
- Journal Title:
- Journal of Agriculture, Food Systems, and Community Development
- Journal Title Details:
- 4(4):57-70
- Notes:
- 14 pages., via online journal., While dealing with weather variability has always been a source of stress for farmers, a generally warmer, wetter climate with the potential for increasingly intensive precipitation poses a threat to long-term farm viability. Knowing how farmers think about increasingly variable weather patterns (IVWP) is important for educators, agency staff, and others to learn how to work with producers on adaptation strategies to protect natural resources and prevent crop failure. In 2011, the University of Maine Cooperative Extension conducted focus group sessions with farmers from seven different commodity groups, five mixed farmer sessions, and two sessions with consultants, educators, and agency staff who work with growers to learn about grower perceptions of environmental changes, and to learn about changes they may be making to their farming operations to protect their operations from IVWP. Farmers discussed over 40 practices that could be construed as adaptation measures to buffer against IVWP. Fruit (apple and blueberry) growers spent the most time on the subject and expressed the most concern about the effects of IVWP, while dairy and potato growers spent the least. Given the divergence of opinion on the subject of climate change that Maine growers expressed, successful outreach education through the U.S. Department of Agriculture (USDA) and Cooperative Extension should likely emphasize short-term risk management, resilience, and stability of farm operations as opposed to communicating the need to adopt strategies based on climate change.
9. Information needs and information-seeking behaviors of urban food producers: implications for urban extension programs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kumudu P. P. Kopiyawattage (author), Laura A. Warner (author), and T. Grady Roberts (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- USA: The American Association for Agricultural Education
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D10111
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- 59(3) : 229-242
- Notes:
- Via Online Journal, Extension is challenged with meeting the needs of a variety of stakeholders. As the country becomes more urban, Extension may need to adapt programming to reach new clients. Having an understanding about what, when, and how urban food producers gather information is important to address their needs. Information that is relevant, up-to-date, and meets clients’ needs, enables their ability to adopt new ideas and innovative technologies, providing more opportunities for success. A mixed-method research design explored the information needs and information-seeking behavior of urban food producers in Columbus, Ohio. Urban food producers in this study most needed information to increase food production. Respondents preferred to receive information from the Internet and other electronic media over conventional information sources. This group of urban producers trusted information from university and Extension sources, but expressed mixed opinions about their personal experiences with OSU Extension.
10. Towards sustainable consumption: Keys to communication for improving trust in organic foods
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Vega-Zamora, Manuela (author), Torres-Ruiz, Francisco Jose (author), and Parras-Rosa, Manuel (author)
- Format:
- Online journal article
- Publication Date:
- 2019-04
- Published:
- Spain: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10293
- Journal Title:
- Journal of Cleaner Production
- Journal Title Details:
- 216 : 511-519
- Notes:
- 9 pages., Via online journal., Lack of trust is thought to be one of the most significant barriers to the consumption of organic foods, which is an important dimension of sustainable behaviour. Building trust in organic foods is the central objective of this paper. Based on information processing models focusing on what message to transmit and how, and on the premise that to improve trust, two different dimensions (functionality and authenticity) must be managed simultaneously, this paper analyzes the comparative effectiveness of different combinations of message arguments, forms of appeal and sources on consumer trust. To this end, an experiment was designed with a total of 800 participants, in which 36 different treatments were tested. The results show strong interactions between the three variables considered and suggest that the most effective combinations for building trust are: the health argument put across by an expert, the authenticity argument transmitted by a producers’ union, the elitist argument made by an expert and lastly, the social argument transmitted by a public authority, using an emotional form of appeal in all four cases. These results serve to complete the previous literature on the subject, in which communication activities are recommended but the questions of what to say, how to say it and who should say it are not specifically addressed.