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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Castro, Luciano (author)
Format:
Journal article
Publication Date:
2020
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11528
Journal Title:
Agri Marketing
Journal Title Details:
58(2) : 17
Notes:
Author emphasized the opportunity for agricultural industry players to expose potential buyers to emotions "in a space where, oftentimes, products are perceived similarly." Author presented ways to build emotion into the customer experience.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Stebner, Scott (author), Baker, Lauri M. (author), Peterson, Hikaru Hanawa (author), and Boyer, Cheryl R. (author)
Format:
Journal article
Publication Date:
2017
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08977
Journal Title:
Journal of Applied Communications
Journal Title Details:
101(2) : 7-18