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2. Agriculture safety website upgraded with operator feedback
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- News release
- Publication Date:
- 2015-02-06
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05845
- Notes:
- Online from the National Children's Center for Rural and Agricultural Health and Safety, Marshfield, Wisconsin. 2 pages., Report of a national survey of agritourism operators
3. Exploring the uses and gratifications of agricultural blog readers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Meyers, Courtney (author), Gracey, Kate (author), Irlbeck, Erica (author), and Akers, Cindy (author)
- Format:
- Online journal article
- Publication Date:
- 2015
- Published:
- USA: Association for Communication Excellence
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10299
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 99(4) : 1-13
- Notes:
- 13 pages., Via online journal., Blogs are a type of social media that present a unique opportunity to provide information to a large audience without the constraints of traditional media’s gatekeeping barriers. Within agriculture, several studies have examined agricultural blogs but not from the perspective of blog readers. Therefore, the purpose of this study was to describe the uses and gratifications of agricultural blog readers. This study used a descriptive survey research design and online questionnaire to assess agricultural blog readers’ demographics, Internet and blog use, attitudes toward agriculture, and motivations for reading blogs. Findings indicated most respondents had direct experience in agriculture and were supportive of the industry. The strongest motivations for accessing agricultural blogs were to find out what other people think about important issues or events and to find alternatives not covered by traditional news sources. Blogs proved to be a useful source of information, but more should be done to expand reach beyond those in the industry. Additional research is needed to more fully describe agricultural blog readers’ uses and gratifications.
4. Five story ideas around agri-business
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- McCullough, Debbi G. (author)
- Format:
- Article
- Publication Date:
- 2016-08-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07685
- Notes:
- Donald W. Reynolds Center for Business Journalism, School of Journalism and Mass Communication, Arizona State University, Phoenix, Arizona. 2 pages.
5. MediaGrowth Executive Summit
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bernick, Karen (author)
- Format:
- Presentation
- Publication Date:
- 2017-04-06
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08296
- Notes:
- Presentation at MediaGrowth Executive Summit, Chicago, Illinois, April 5-7, 2017. 30 pages., Describes shifts in media during the past five years and implications for marketing and media organizations, with special emphasis on agriculture.
6. More than 85% of senior agri execs are online, per Meister Media 2014 Internet Use Study
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kinsman, Matt (author)
- Format:
- News release
- Publication Date:
- 2014-03-10
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02333
- Notes:
- Online via Association of Business Information and Media Companies, New York, New York. 1 page.
7. Objective vs. subjective data: finding accurate farmer information
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Blog
- Publication Date:
- 2021-01-05
- Published:
- USA: Farm Market iD, Westmont, Illinois.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12076
- Notes:
- Online from publisher. 4 pages., Summarizes benefits of objectively-sourced data from sources like the USDA, public and private data firms, geospatial insights and analysis, and more. Cites weaknesses of farmer surveys, promotions, registration forms and other similar sources.
8. Promoting agritourism safety and health via the internet
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Salzwedel, Marsha (author) and Lee, Barbara (author)
- Format:
- Abstract
- Publication Date:
- 2014-06-09
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05846
- Journal Title:
- Journal of Agromedicine
- Journal Title Details:
- 19(2) : 237-238
9. The role of social media in gastronomy industry
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hegyes, Eva Gorgenyi (author), Mate, Balazs (author), Vafacaei, Seyyed Amir (author), and Farkas, Maria Fekete (author)
- Format:
- Journal article
- Publication Date:
- 2017
- Published:
- Hungary
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10281
- Journal Title:
- Applied Studies in Agribusiness and Commerce
- Journal Title Details:
- 11(3-4) : 95-104
- Notes:
- Via online., Considering the rapidly changing business environment, staying competitive is a key issue and challenge for companies in the 21st century. The criteria of a company’s success and competitiveness is the changing behavior of the different economic actors and its influence. Through the information society came to the fore, the use of diverse information technology tools and methods has become a significant influence factor in terms of the entrepreneurs or company management and also the customers or other partners. Due to the rapid expansion of new technology developments, the role and importance of social media is continuously increasing. Also statistics show that one of the most regularly used IT tool is the social media and the different web 2.0 applications. The current study is intended to provide a better understanding how social media can emphasize the competitiveness of companies and format the consumer behavior in a special sector – the rapidly developing gastronomy industry. This paper presents an empirical research about the role of social media in the above mentioned industry based on the primary data which are gathered through a survey performed in Hungary. Beyond the empirical results presented, the paper also aims to provide some recommendations for research methodology – based on the international literature review and the Authors’ own experiences – both in gastronomy industry’s and customers’ point of view. Through the analysis the research hypotheses were examined and the most important correlations were identified between the survey results and the Authors’ initial supposition