Objective vs. subjective data: finding accurate farmer information

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Blog
    Publication Date:
    2021-01-05
    URL:
    https://blog.farmmarketid.com/blog/farmer-information-objective-vs-subjective-data
    Published:
    USA: Farm Market iD, Westmont, Illinois.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12076
    Subject Term:
    accuracy, communication research, data, farmers, information gathering, information issues, information sources, research methods, surveys, farmer perspectives, information quality, marketing communication, and agri-marketing
    Notes:
    Online from publisher. 4 pages., Summarizes benefits of objectively-sourced data from sources like the USDA, public and private data firms, geospatial insights and analysis, and more. Cites weaknesses of farmer surveys, promotions, registration forms and other similar sources.

    Tools