Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07899
Notes:
In the e-book: Kerry J. Byrnes, Giants in their realms: close encounters of the celebrity kind. Posted on the website of Okemos High School Alumni, Okemos, Michigan. 11 pages.
International: Salem Press Biographical Encyclopedia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12175
Notes:
Online via UI Library Catalog search. Ebscohost. 4 pages., Biography of an influential rural and general sociologist, communication specialist, writer, and professor best known for developing the theory of diffusion and adoption of agricultural and other innovations.
See abstract in folder of Document No. D06143., Abstract of poster presentation at North American Colleges and Teachers of Agriculture conference, Athens, Georgia, June 16-20., "eXtension has not been adopted among Iowa Extension professionals as founders intended it would be and has the potential to become a disruptive innovation..." Only 15 percent of study participants indicated using eXtension in their work.
Online from UI Library subscription., Study examined interpersonal influence during the diffusion of agricultural innovation in a rural district of Pakistan. Findings revealed that interpersonal communication had a major role in agricultural activities, particularly that farmers were motivated through face-to-face discussion.
