Promoting precision agricultural innovation in a risk averse marketplace

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jefferies, Danny (author)
    Format:
    Commentary
    Publication Date:
    2017-04-24
    URL:
    http://www.precisionag.com/professionals/promoting-precision-agricultural-innovation-in-a-risk-averse-marketplace
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08648
    Journal Title:
    Precision Agriculture
    Subject Term:
    adoption, adoption process, attitudes, change, consulting communicators, farmer attitudes, farmers, farming methods, innovations, risk communication, technological advancement, precision farming, risk management, marketing communication, and trust
    Notes:
    2 pages.

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