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Promoting precision agricultural innovation in a risk averse marketplace

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Jefferies, Danny (main author)
Format:
Commentary
Publication Date:
2017-04-24
URL:
http://www.precisionag.com/professionals/promoting-precision-agricultural-innovation-in-a-risk-averse-marketplace
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
adoption, adoption process, attitudes, change, consulting communicators, farmer attitudes, farmers, farming methods, innovations, risk communication, technological advancement, precision farming, risk management, marketing communication, trust
Notes:
2 pages.