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Examining E-Extension: diffusion, disruption and rate of adoption among Iowa State University Extension and outreach professionals

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Taylor, Cayla (main author), Miller, Greg (author)
Format:
Abstract
Publication Date:
2015
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
adoption, adoption behavior, adoption process, attitudes, diffusion, extension, extension agents, extension information, extension services, information issues, innovations, knowledge level, online services
Notes:
See abstract in folder of Document No. D06143., Abstract of poster presentation at North American Colleges and Teachers of Agriculture conference, Athens, Georgia, June 16-20., "eXtension has not been adopted among Iowa Extension professionals as founders intended it would be and has the potential to become a disruptive innovation..." Only 15 percent of study participants indicated using eXtension in their work.