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    2. From attitude to mentors, panelists share tips for success

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Deering, Julie (author)
    Format:
    Journal article
    Publication Date:
    2017-03-01
    Published:
    USA: American Agricultural Editors' Association, LaGrange, Georgia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08200
    Journal Title:
    AAEA ByLine
    Notes:
    Online periodical. 1 pages., Highlights from a young professionals webinar about tips for success in the agricultural journalism/communications workplace. Includes link to a recording of the session.

    4. Marketing with more: an in-depth look at relationship marketing with new media in the green industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stebner, Scott (author), Baker, Lauri M. (author), Peterson, Hikaru Hanawa (author), and Boyer, Cheryl R. (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08977
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    101(2) : 7-18

    5. Quantifying the effectiveness of extension delivery methods on practice change - the experience of the Grazing BMP [Best Management Practices] Extension Support Project

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moravek, Timothy (author), Nelson, Brigid (author), Anderson, Angela (author), and Reid, David (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    Australia: Australasia-Pacific Extension Network (APEN)
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11208
    Journal Title:
    Rural Extension and Innovation Systems Journal
    Journal Title Details:
    13(2) : 70-75
    Notes:
    Addressed the effectiveness of extension delivery methods used by the Department of Agriculture and Fisheries beef extension team in enabling change in producer practice. Findings were based on a survey of randomly selected producers who had engaged with the project from 2011 to 2015. "This analysis has shown the value in conducting a robust evaluation program both for demonstrating practice change and informing future extension programs."

    6. The use of new-media marketing in the green industry: analysis of social media adoption and its impact on sales

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yao, Becatien (author), Shanoyan, Aleksan (author), and Peterson, Hikaru Hanawa (author)
    Format:
    Paper
    Publication Date:
    2017-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09877
    Notes:
    Paper presented at th Agricultural and Applied Economics Association annual meeting in Chicago, Illinois, July 30-August 1. 24 pages.

    7. Using the "market, message, means of communication framework" to guide design of grape rootstock extension

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hill, Megan (author) and Hathaway, Sandy (author)
    Format:
    Journal article
    Publication Date:
    2017-01-01
    Published:
    Australia: Australasia-Pacific Extension Network (APEN)
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11205
    Journal Title:
    Rural Extension and Innovation Systems Journal
    Journal Title Details:
    13(1) : 19-30
    Notes:
    The "market, message, means of communication" framework was tested in a case study, "adoption of rootstocks. It involved growing grapes for the wine industry and researchers found it a useful tool for ensuring that information is collected, analyzed, and used to inform extension program design.

    8. Utilizing social media in agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Campbell, Andria (author), McGowen, Addie (author), Hallowell, Lori (author), Herren, Kendall (author), Thompson, Trista (author), Walter, Jeff (author), and Fisher, Marty (author)
    Format:
    Journal article
    Publication Date:
    2017-January/February
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08122
    Journal Title:
    Agri Marketing
    Journal Title Details:
    55(1) : 30-33