Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08673
Notes:
Via AgriMarketing Weekly. 1 page., Involves an advertising campaign against recombinant bovine somatotropin (rbST), a supplement used to increase milk production.
Orazi, Davide C. (author), Bove, Liliana L. (author), and Lei, Jing (author)
Format:
Book chapter
Publication Date:
2017
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08838
Notes:
Pages 149-166 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.
Kempen, Elizabeth (author), Kasambala, Josephine (author), Christie, Lorna (author), Symington, Elize (author), Jooste, Lizette (author), and Van Eeden, Tertia (author)
Format:
Journal article
Publication Date:
2017-01-23
Published:
South Africa: John Wiley & Sons Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08252
D'Souza, Clare (author), Taghian, Mehdi (author), and Associate Professor Department of Entrepreneurship, Innovation and Marketing, Plenty Road, La Trobe University, Bundoora 3083, Australia
Senior Lecturer Department of Marketing, Deakin University, 221 Burwood Highway, Burwood, Victoria 3125, Australia
Format:
Journal article
Publication Date:
2017-03-12
Published:
USA: John Wiley & Sons Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08048
