Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08826
Notes:
Pages 1025-1044 in Rob Roggema (ed.), Agriculture in an urbanizing society volume two: proceedings of the sixth AESOP conference on sustainable food planning. United Kingdom: Cambridge Scholars Publishing. Pages 601-1274.
Orazi, Davide C. (author), Bove, Liliana L. (author), and Lei, Jing (author)
Format:
Book chapter
Publication Date:
2017
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08838
Notes:
Pages 149-166 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08825
Notes:
Pages 1007-1023 in Rob Roggema (ed.), Agriculture in an urbanizing society volume two: proceedings of the sixth AESOP conference on sustainable food planning. United Kingdom: Cambridge Scholars Publishing. Pages 601-1274.
25 pages., Online via UI e-subscription., Researchers investigated consumer attitudes toward vegetarianism, using two studies involving interviews with vegetarians and meat eaters. Text analysis revealed that "emotionally calibrated consumers were 'moral vegetarians' who find meat repulsive and make ethical food choices." Cognitively calibrated consumers were found to be 'health vegetarians' who "scanned the nutrition information, avoided meat due to health restrictions, and embraced vegetarianism for healthy life." Findings prompted suggestions for promoting vegetarianism.
