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    9. Consumer preferences for organic production methods and origin promotions on ornamental plants: evidence from eye-tracking experiments

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rihn, Alicia (author), Khachatryan, Hayk (author), Campbell, Benjamin (author), Hall, Charles (author), and Behe, Bridget (author)
    Format:
    Journal article
    Publication Date:
    2016-08-18
    Published:
    USA: John Wiley & Sons Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08316
    Journal Title:
    Agricultural Economics
    Journal Title Details:
    47 (6): 599-608

    10. Do firms price and advertise to maximize profits? Evidence from U.S. food industries

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    He, Xi (author) and Lopez, Rigoberto A. (author)
    Format:
    Paper
    Publication Date:
    2016-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: D07651
    Notes:
    Paper presented at the Agricultural and Applied Economics Association annual meeting, Boston, Massachusetts, July 31-August 2, 2016., Analysis shows that incumbent firms in four food industries tend to price higher and advertise less to deter entry when potential entrants are more competitive in terms of potential market share. Industries in which incumbents adopt lower prices and higher advertising signal that there is great potential for profit and, therefore, entrants with moderate competitiveness are also able to enter the market.