Qu, Shuyang (author), Gorham, Laura M. (author), Rumble, Joy N. (author), and Roper, Caroline G. (author)
Format:
Paper
Publication Date:
2015
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05790
Notes:
Paper presented in the Agricultural Communications Section of the annual conference of the Southern Association of Agricultural Scientists, Atlanta, Georgia, January 31-February 1, 2015. 28 pages.
Shaw, Kelsey (author), Meyers, Courtney (author), Irlbeck, Erica (author), Doerfert, David (author), Abrams, Katie (author), and Morgan, Chris (author)
Format:
Journal article
Publication Date:
2015
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06139
Ihm, Jennifer (author), Pena-y-Lillo, Macarena (author), Cooper, Katherine R. (author), Atouba, Yannick (author), Shumate, Michelle (author), Bello-Bravo, Julia (author), Ba, Niango Malick (author), Dabire-Binso, Clementine L. (author), and Pittendrigh, Barry Robert (author)
Format:
Journal article
Publication Date:
2015
Published:
Burkina Faso
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06328
Meyers, Courtney (author), Shaw, Kelsey (author), Irlbeck, Erica (author), Doerfert, David (author), Abrams, Katie (author), and Morgan, Chris (author)
Format:
Journal article
Publication Date:
2015
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06780
Barkley, Andrew (author) and Barkkley, Paul W. (author)
Format:
Book
Publication Date:
2015
Published:
USA: Routledge, Taylor and Francis Group, London and New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07071
Notes:
196 pages., "In an information-based economy...the only source of prosperity is providing consumers with what they desire." Authors conclude that the flow of information from consumers to producers may be more important than providing consumers with knowledge about agriculture.
A version of this article appeared in print on December 13,2015, in the News section of the Chicago Tribune with the headline "Man vs nature.", Online from Chicago Tribune. 12 pafwa.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07688
Notes:
Donald W. Reynolds National Center for Business Journalism, School of Journalism and Mass Communication, Arizona State University, Phoenix, Arizona. 3 pages., Featuring farmer markets in airport terminals.
Prokopy, Linda S. (author), Hart, Chad E. (author), Massey, Raymond (author), Widhalm, Melissa (author), Klink, Jenna (author), Andresen, Jeffery (author), Angel, James (author), Blewett, Thomas (author), Doering, Otto C. (author), Elmore, Roger (author), Gramig, Benjamin M. (author), Guinan, Patrick (author), Hall, Beth L. (author), Jain, Atul (author), Knutson, Cody L. (author), Lemos, Maria Carmen (author), Morton, Lois Wright (author), Niyogi, Dev (author), Power, Rebecca (author), Shulski, Martha D. (author), Song, Carol X. (author), Takle, Eugene S. (author), and Todey, Dennis (author)
Format:
Journal article
Publication Date:
2015-09
Published:
USA: Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: D07789
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D08513
Notes:
Story 6 in Clare Pedrick, Web 2.0 and social media: a life-changing pathway for agricultural development actors. Technical Centre for Agricultural and Rural Cooperation, ACP-EU, Wageningen, The Netherlands. 66 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D08514
Notes:
Story 13 in Clare Pedrick, Web 2.0 and social media: a life-changing pathway for agricultural development actors. Technical Centre for Agricultural and Rural Cooperation, ACP-EU, Wageningen, The Netherlands. 66 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D08515
Notes:
Story 15 in Clare Pedrick, Web 2.0 and social media: a life-changing pathway for agricultural development actors. Technical Centre for Agricultural and Rural Cooperation, ACP-EU, Wageningen, The Netherlands. 66 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09493
Notes:
Via online news release from the National Association of Farm Broadcasting, Platte City, Missouri. 2 pages., Report on farm radio listenership on more than 1,300 stations nationwide.
USA: National Association of Farm Broadcasting, Platte City, Missouri.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09509
Notes:
Online via NAFB website. 12 pages., Responses to the 2014 AMR farmer radio listening rating study (33 states) conducted by AMI Ag Media Research, Sioux Falls, South Dakota.
Bu Zhong (author), Fan Yang (author), Yen-Lin Chen (author), and College of Communication, Pennsylvania State University
Department of Agricultural Economics, Sociology, and Education, College of Agricultural Sciences, Pennsylvania State University
Format:
Journal article
Publication Date:
2015
Published:
Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10462
10 pages., Via online journal., Agricultural extension systems often fail due to inadequate knowledge of farmers’ information needs and sharing strategies. This study aims to meet an urgent need of studying information needs and sharing strategies among vegetable farmers and vendors in Chengdu, China, whose results might be used in building a center of agricultural information disseminating vegetable production and marketing information. The findings disclose interesting differences between the farmers and vendors regarding their willingness to join such a center, information needs, sharing strategies and preferred information sources. Ample evidences justify the construction of the proposed center of agricultural information, which should not only empower the vegetable farmers and vendors but also enhance the efficiency of the existing vegetable supply chain and food security. Cross-discipline research involving both agriculture and communication scholars, like this, should shed more insights on working out strategies to cope with agricultural challenges.
Prokopy, Linda S. (author), Arbuckle, J.G. (author), Barnes, Andrew P. (author), Haden, V. R. (author), Hogan, Anthony (author), Niles, Meredith T. (author), and Tyndall, John (author)
Format:
Online journal article
Publication Date:
2015
Published:
Springer
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10507
13 pages., via online journal., Climate change has serious implications for the agricultural industry—both in terms of the need to adapt to a changing climate and to modify practices to mitigate for the impacts of climate change. In high-income countries where farming tends to be very intensive and large scale, it is important to understand farmers’ beliefs and concerns about climate change in order to develop appropriate policies and communication strategies. Looking across six study sites—Scotland, Midwestern United States, California, Australia, and two locations in New Zealand—this paper finds that over half of farmers in each location believe that climate change is occurring. However, there is a wide range of beliefs regarding the anthropogenic nature of climate change; only in Australia do a majority of farmers believe that climate change is anthropogenic. In all locations, a majority of farmers believe that climate change is not a threat to local agriculture. The different policy contexts and existing impacts from climate change are discussed as possible reasons for the variation in beliefs. This study compared varying surveys from the different locations and concludes that survey research on farmers and climate change in diverse locations should strive to include common questions to facilitate comparisons.
14 pages., Article #:3FEA9, via online journal., This article reports on a study to determine which information sources organic growers use to inform farming practices by conducting in-depth semi-structured interviews with 23 organic farmers across 17 North Carolina counties. Effective information sources included: networking, agricultural organizations, universities, conferences, Extension, Web resources, personal experience, books, organic buyers/certifiers, and consultants. Results suggest that grower-to-grower networking is a highly effective information-seeking behavior for organic growers. Recommendations for Extension personnel include reshaping educational programing for organic growers to include peer-to-peer information sharing, as well as increased investment to graduate and undergraduate programs that train future Extension agents in organic production approaches.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10672
Notes:
7 pages., via Scientific American website., Farming across the Midwest will be challenged by a shifting climate and may struggle to keep up crop production.
Ferreira, Pedro (author), Gupta, Nakull (author), O'Neill, Jacki (author), and Cutrell, Edward (author)
Format:
Conference paper
Publication Date:
2015-03
Published:
ACM New York, NY, USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10907
Notes:
12 pages., CSCW '15 Proceedings of the 18th ACM Conference on Computer Supported Cooperative Work & Social Computing, via online database, ACM Digital Library., With the wide penetration of mobile internet, social networking (SN) systems are becoming increasingly popular in the developing world. However, most SN sites are text heavy, and are therefore unusable by low-literate populations. Here we ask what would an SN application for low-literate users look like and how would it be used? We designed and deployed KrishiPustak, an audio-visual SN mobile application for low-literate farming populations in rural India. Over a four month deployment, 306 farmers registered through the phones of eight agricultural mediators making 514 posts and 180 replies. We conducted interviews with farmers and mediators and analyzed the content to understand system usage and to drive iterative design. The context of mediated use and agricultural framing had a powerful impact on system understanding (what it was for) and usage. Overall, KrishiPustak was useful and usable, but none-the-less we identify a number of design recommendations for similar SN systems.
This study empirically examined the effects of the participatory approach on the adoption of new crop varieties and agricultural practices. Particularly, we focused on the social network structure and examined how the introduced technologies diffused through networks in rural Ethiopia. Our empirical results indicate that if farmers knew and trusted fellow participants, the probability of adopting a new variety increased by 25 percentage points. However, this network had no statistical impact on the diffusion of new agricultural practices. We conclude that the participatory approach has great potential in the adoption of new crop varieties through the social networks of farmers in Ethiopia.
In recent years, there has been a rapid growth in new type, direct and short supply chains (SSC) Hungary, and the markets have proved to be globalisation-resilient, keeping their market share from sales of fast-moving consumer goods. We conducted a consumer and producer survey to identify the most important expectations and experiences about markets in Hungary. We applied a service quality model (SERVQUAL) to measure the consumers’ and producers’ opinions and satisfaction of Hungarian markets. A warning result of our study is that vendors estimate their level of service above that of the consumers’ experiences which means that, in spite of the direct communication, they do not have an accurate understanding of their customers’ requirements. Our surveys also showed that there is a substantial deficiency between the services expected and experienced at markets in all dimensions (environment, service, convenience and produce) that influence the choice of retail channel. The most important dimension proved to be produce quality which should thus remain in the focus of market developments. In recent years, new trends in urban local food movements have started to emerge in Hungary which could not be detected at the time of our survey (2012). Thus we intend to extend our survey in the future to see whether these new local-alternative food movements have formed a new consumer segment for farmers’ markets in Hungary, and in what way should the market vendors modify their services to be able to ride this new trend.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: D10972
Notes:
6 pages., Electronic ISBN: 978-1-4799-8439-8, 2015 7th International Conference on Communication Systems and Networks (COMSNETS), Climate change is now more visible in the form of frequent changes in the weather patterns leading to severe drought or floods. It endangers the food security, especially shrinking of cultivable land and increasing population. Agricultural Research Institutes are working on new cropping patterns, new heat and flood tolerant varieties and cultivation practices. However in the absence of sound knowledge extension system the results of such massive and costly research do not reach its end users, in this case farmers, on time. This research paper talks about the, National Agricultural Innovation Project (NAIP) pilot conducted to develop strategies to enhance Adaptive Capacity to Climate Change in vulnerable regions in India. As part of this research, extensive field demonstrations and data analysis were done to demonstrate how Information and Communication Technology (ICT) can play a crucial role in establishing a two way connect between the Research Lab and the end users of research. While Agricultural research can focus on identification of current and future risks to livelihoods due to climatic variability and development or identification of regional climate specific crop varieties and crop practices, the IT and ICT can work jointly to use the outcome of such research to spread awareness and promote the use of such varieties and practices in adaptation by farmers and other stakeholders through an ICT platform.
Online via Ebscohost. 1 page., Author discusses aspects of the importance of membership and active involvement in organizations like North American Agricultural Journalists and the American Agricultural Editors' Association for farm editors and writers to present real stories and struggles of farmers in the U.S. and Canada.
10 pages., via online journal., The main purpose of this study was to categories and describes the profile characteristics of the women beneficiaries, to determine the use of communication sources by the women beneficiaries, and to explore the relationship between the profile characteristics of the women beneficiaries of RDRS with their use of communication sources. Data were collected using interview schedule from a sample of 112 women beneficiaries selected from the population of 280 by multistage random sampling procedure from five villages of Rajendrapur union under sadar upazila of Rangpur district. Use of communication sources by the RDRS women beneficiaries was determined on three dimensions viz. attitude, contact and application, and finally the use of communication sources index (UCSI) was computed. The UCSI ranged from 45.24 to 277.68 with a possible range of 0 to 300. Based on UCSI, among the 10 communication sources the first five communication sources were husband (277.68), neighbours (219.05), RDRS-worker (205.95), RDRS group meeting (193.45) and relatives (160.42). However, the last five communication sources were RDRS officer (134.82), mobile phone (112.80), television (68.75), inputs dealer (63.99) and SAAOs (45.24). The findings revealed that the highest proportion (38.39%) of the women beneficiaries had medium use of communication sources compared to 33.93% low use and 27.68% high use. Among the ten selected characteristics of the women beneficiaries’ education, farm size, annual income, daily time use, credit received and participation in IGAs showed positive significant relationship while fatalism showed negative significant relationship with their use of communication sources. Age, family size and dependency had no significant relationships. The women beneficiaries of RDRS had moderate exposure with various communication sources so, the concerned Government Organizations and Non-government Organizations engaged in extension activities should make necessary arrangements for improving the use of communication sources by them in income generating activities.
February 5 issue via online. 3 pages., Describes the addition as a way for editors and advertisers to connect with corn and soybean growers, in particular, during the growing season.
Online from the University of Illinois Online Catalog, using article title search, via Scopus, Results of a workshop prompted a conclusion that "a change is under way in the understanding of the role of stakeholders in science, extension and education, with the latter progressing from mere conveyors of information to facilitators who generate new knowledge jointly with the various actors." ... "There is still a need to shape more clearly the choice of research topics, the efficient and effective performance of the practice-oriented research, the processing of research results, stakeholder discussions, and joint implementation."
Online via keyword search of UI Library ecatalog., Report of newspaper reading among 241 farmers in Gujarat State, India. Findings suggested that newspapers play an important part in popularizing the agricultural practices of farmers. Author recommended that sufficient space should be given to agricultural information, and it should be published on time, more understandable, interesting, acceptable to readers, and in regional-language newspapers.
