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2. Achieving on-farm practice change through facilitated group learning: evaluating the effectiveness of monitor farms and discussion groups
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Prager, Katrin (author) and Creaney, Rachel (author)
- Format:
- Journal article
- Publication Date:
- 2017
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11345
- Journal Title:
- Journal of Rural Studies
- Journal Title Details:
- 56 : 1-11
- Notes:
- November issue., Article investigated two examples of group extension for knowledge exchange and innovation among farmers, discussions within the Beef Technology Adoption Programme (BTAP) in Ireland and monitor farms in Scotland.
3. Barriers to participatory extension in Egypt: agricultural workers' perspectives
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- McDonough, Chris (author), Nuberg, Ian K. (author), and Pitchford, Wayne S. (author)
- Format:
- Journal article abstract
- Publication Date:
- 2015
- Published:
- Egypt: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10280
- Journal Title:
- Journal of Agricultural Education and Extension
- Journal Title Details:
- 21(2)
- Notes:
- 2 pages., Via UI online subscription., Purpose: This paper examines extension practises of agricultural workers within the Egyptian government and the perceived barriers they face in implementing participatory approaches, identifying improvements required in research and extension processes to meet the real needs of Egyptian farming communities. Design/Methodology/Approach: Key barriers for engaging in participatory extension were identified using content analysis of semi-structured interviews, surveys and focus group discussion of 37 government agricultural workers along with participant observation and review of existing literature. Findings: The majority of workers surveyed understood basic participatory extension principles and desired to use these approaches. Changing from traditional ‘top down’ extension to systems that engage with farmers' needs at the community level is made difficult due to the aging and poorly functioning Village Extension Worker (VEW) network. Thus, it is far easier for the research driven extension programmes to use technology transfer models. Practical Implications: Participatory extension relies on strong relationship building and open communication between farmers, extension workers, researchers, interest groups and policy-makers. The Egyptian government must properly establish and resource the pivotal role of VEWs within the extension system to meet its strategic aims of modernising agriculture, developing food security and improving the livelihoods of rural inhabitants. Originality/Value: This paper captures the unique perspectives of government research, extension and education workers involved in agricultural development at a time directly after the 2010 revolution, when they were able to more openly reflect on the past and present situations.
4. Can the TV makeover format of edutainment lead to widespread changes in farmer behaviour and influence innovation systems? Shamba Shape Up in Kenya
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10461
- Journal Title:
- Land Use Policy
- Journal Title Details:
- 76: 338-351
- Notes:
- 14 pages., Edutainment, the combination of education with entertainment through various media such as television, radio, mobile phone applications and games, is increasingly being used as an approach to stimulate innovation and increase agricultural productivity amongst smallholder farmers in sub-Saharan Africa. Shamba Shape Up, a widely publicised makeover reality TV programme, is an example of edutainment that has received considerable attention, and airs in three countries in East Africa where it is estimated to be watched by millions of viewers. There is no published academic research on the influence of makeover television formats on innovation systems and processes in smallholder agriculture. Using an Agricultural Innovation Systems approach, this paper explores how makeover edutainment is influencing smallholder farmer innovation systems together with the effect this is having on smallholder farms. In the absence of previous research, it articulates a Theory of Change which draws on research traditions from mass communication, agricultural extension and innovation systems. Data came from two large scale quantitative (n = 9885 and n = 1572) surveys and in-depth participatory qualitative research comprising focus group discussions, participatory budgets, agricultural timelines, case studies and key information interviews in Kenya. An estimated 430,000 farmers in the study area were benefiting from their interaction with the programme through increased income and / or a range of related social benefits including food security, improving household health, diversification of livelihood choices, paying school fees for children and increasing their community standing / social capital. Participatory research showed SSU enhanced an already rich communication environment and strengthened existing processes of innovation. It helped set the agenda for discussions within farming communities about opportunities for improving smallholder farms, while also giving specific ideas, information and knowledge, all in the context of featured farm families carefully selected so that a wide range of viewers would identify with them and their challenges. Broadcasts motivated and inspired farmers to improve their own farms through a range of influences including entertainment, strong empathy with the featured host farm families, the way ideas emerged through interaction with credible experts, and importantly through stimulating widespread discussion and interaction amongst and between farmers and communities of experts on agricultural problems, solutions and opportunities. The fact that local extension workers also watched the programmes further enhanced the influence on local innovation systems. The findings indicate that well designed makeover edutainment can strongly influence agricultural innovation processes and systems resulting in impact on the agricultural production and behaviours of large numbers of smallholder farmers.
5. Case studies using social media events and stories to increase program participation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stearns, Stacey (author / University of Connecticut)
- Format:
- Presentation
- Publication Date:
- 2018-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09901
- Notes:
- Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 18 pages.
6. Collaborating with your clients using social media and mobile communications
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Typhina, Eli (author), Bardon, Robert E. (author), and Gharis, Laurie W. (author)
- Format:
- Journal article
- Publication Date:
- 2015-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09487
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 53(1) : 1TOT2
7. Developing farmer-extension research linkages to address the needs of resource-poor farmers in rainfed environments
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Russell, John F. A. (author)
- Format:
- Report
- Publication Date:
- unknown
- Published:
- Indian Society of Extension Education, International Fund for Agricultural Development, Indian Council of Agricultural Research
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 134 Document Number: C20575
- Notes:
- Burton Swanson Collection, 12 pages; International Conference on Extension Strategy for Minimizing Risk in Rainfed Agriculture
8. Farmer participatory research: Why extension workers should understand and facilitate farmers’ role transitions
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hauser, Michael (author), Lindtner, Mara (author), Prehsler, Sarah (author), Probst, Lorenz (author), and University of Natural Resources and Life Sciences, Austria
- Format:
- Online journal article
- Publication Date:
- 2016-07-30
- Published:
- Austria: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: D10962
- Journal Title:
- Journal of Rural Studies
- Journal Title Details:
- 47(2016) : 52-61
- Notes:
- 9 pages, via online journal, Farmers who engage in farmer participatory research (FPR) change their established social roles in households and communities. As such, comprehension of farmers’ role transitions is important to understand the extrinsic and intrinsic factors impeding or supporting the uptake and use of FPR by farmers. The existing FPR literature, however, does not address such role transitions. In this study, we analyzed farmers’ experiences with FPR and underlying role transitions in a commercial organic agriculture project in western Uganda. We drew on quantitative and qualitative data from interviews, group discussions, and observations involving farmers and extension workers. Our results suggest extrinsic and intrinsic factors affect farmers’ self-conception, influencing their willingness to participate in FPR. The level of alignment between the self-conception and the anticipated role determines farmers’ decision regarding participation in FPR and affects their response pattern. Farmers’ response pattern and individual set of inhibitors and facilitators lead to the experience of role insufficiency or role mastery, which is crucial for farmers’ continuation or termination of on-farm experiments. Understanding and facilitating role transitions is, therefore, essential for sustaining on-farm experiments, which complements current technical FPR training.
9. Introduction: Achieving technology adoption and achieving Extension impact: A working group success story
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Marble, S. Christopher (author) and West, Todd P. (author)
- Format:
- Journal article
- Publication Date:
- 2017-12
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10343
- Journal Title:
- HortTechnology
- Journal Title Details:
- 27(6) : 757-758
- Notes:
- 2 pages., Via online journal., Multistate collaborations enable extension professionals to reach their audience across a region with similar production challenges. The objective of this article is to introduce the three proceeding manuscripts delivered at the American Society of Horticultural Sciences annual conference in Atlanta, GA, as part of a workshop entitled “Advancing Technology Adoption and Achieving Extension Impact: A Working Group Success Story.” Topics discussed in the following manuscripts include the development of a multistate working group and the advantages associated with participation, development and impact of book or electronic book publications, and survey results from more traditional hands-on workshops. The goal of this workshop was to provide guidance to others who wish to establish multistate, multidisciplinary collaborative teams as well as use new education formats.
10. Krishi vigyan kendra : a movement
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hansra, B.S. (author), Das, P. (author), and Division of Agricultural Extension
- Format:
- Monograph
- Publication Date:
- unknown
- Published:
- India: Indian Council of Agricultural Research
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: C20024
- Notes:
- Burton Swanson Collection, 95 pages
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