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2. Challenges and prospects for consumer acceptance of cultured meat
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Verbeke, Wim (author), Sans, Pierre (author), and Van Loo, Ellen J. (author)
- Format:
- Journal article
- Publication Date:
- 2015
- Published:
- Belgium
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: D10872
- Journal Title:
- Journal of Integrative Agriculture
- Journal Title Details:
- 14(2) : 285-294
- Notes:
- Consumer acceptance of cultured meat is expected to depend on a wide diversity of determinants ranging from technology-related perceptions to product-specific expectations, and including wider contextual factors like media coverage, public involvement, and trust in science, policy and society. This paper discusses the case of cultured meat against this multitude of possible determinants shaping future consumer acceptance or rejection. The paper also presents insights from a primary exploratory study performed in April 2013 with consumers from Flanders (Belgium) (n=180). The concept of cultured meat was only known (unaided) by 13% of the study participants. After receiving basic information about what cultured meat is, participants expressed favorable expectations about the concept. Only 9% rejected the idea of trying cultured meat, while two thirds hesitated and about quarter indicated to be willing to try it. The provision of additional information about the environmental benefits of cultured meat compared to traditional meat resulted in 43% of the participants indicating to be willing to try this novel food, while another 51% indicated to be ‘maybe’ willing to do so. Price and sensory expectations emerged as major obstacles. Consumers eating mostly vegetarian meals were less convinced that cultured meat might be healthy, suggesting that vegetarians may not be the ideal primary target group for this novel meat substitute. Although exploratory rather than conclusive, the findings generally underscore doubts among consumers about trying this product when it would become available, and therefore also the challenge for cultured meat to mimic traditional meat in terms of sensory quality at an affordable price in order to become acceptable for future consumers.
3. Community engagement and the promotion of sustainable diets
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ramsing, Rebecca (author), Chang, Kenjing Bryan (author), Hendrickson, Zoe Mistrale (author), Xu, Zhe (author), Friel, Madison (author), and Calves, Ellen (author)
- Format:
- Journal article
- Publication Date:
- 2021-01-01
- Published:
- United States
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12168
- Journal Title:
- Journal of Agriculture, Food Systems and Community Development
- Journal Title Details:
- Vol 10 No 2 (2021)
- Notes:
- 25 pages, Decreasing the consumption of meat and dairy has been identified as an effective strategy for protecting the health of humans and the planet. More specifically, transitioning to diets that are lower in animal-source foods and higher in fruits, vegetables, legumes, and whole grains offers a promising opportunity to better align consumer behaviors with contemporary nutritional and ecological goals. However, given the limited understanding of how these changes in dietary behaviors can be best promoted, there is a need to explore the merits of community-based approaches to meat reduction and their capacity to advance more sustainable practices of eating at the individual, household, and community levels. To address this gap in the literature, we surveyed more than 100 American households participating in a communitywide, 12-week-long Meatless Monday challenge and tracked the changes in their knowledge, attitudes, beliefs, and food choices over a nine-month period. The case study provided herein highlights a number of key findings from our evaluation. Most notably, our results demonstrate the value of community-based efforts in initiating and maintaining dietary behavior change and provide preliminary insights into the unique roles of multilevel interventions and diverse stakeholder engagement in promoting healthier, more sustainable diets.
4. Eating animals: the influence of food-based narratives
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Spolarich, Gillian (author), Ruth-McSwain, Amanda (author), and Lundy, Lisa K. (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09219
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(1) Article 4
- Notes:
- College student reactions to a book of that title.
5. Eating meat and climate change: the media blind spot—a study of Spanish and Italian press coverage
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Almiron, Núria (author) and Zoppeddu, Milena (author)
- Format:
- Journal article
- Publication Date:
- 2014-09-19
- Published:
- International: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D08437
- Journal Title:
- Environmental Communication
- Journal Title Details:
- 9 (3): 307-325
6. Green food: Silicon Valley gets a taste for food
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2015
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D06634
- Journal Title:
- Technology Quarterly
- Journal Title Details:
- Q1
- Notes:
- "Tech startups are moving into the food business to make sustainable versions of meat and dairy products from plants."
7. How branded marketing and media campaigns can support a healthy diet and food well-being for Americans: evidence from 13 campaigns in the United States
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Englund, Tessa R. (author), Zhou, Mi (author), Hedrick, Valisa E. (author), and Kraak, Vivica I. (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D11540
- Journal Title:
- Journal of Nutrition Education and Behavior
- Journal Title Details:
- 52(1) : 87-95
- Notes:
- 9 pages., Online via publisher., An adapted health-branding framework guided the 3-step mixed-methods approach to identify evidence for campaigns using a scoping review, comprehensive literature review (1990-2016), and key-informant interviews. Results showed that industry, government, and non-governmental organizations supported 13 campaigns that used various health-branding strategies.
8. Promoting vegetarianism through moralization and knowledge calibration
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Arora, Anshu Saxena (author), Bradford, Shalonda (author), Arora, Amit (author), and Gavino, Rafaella (author)
- Format:
- Journal article
- Publication Date:
- 2017
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11581
- Journal Title:
- Journal of Promotion Management
- Journal Title Details:
- 23(6) : 889-912
- Notes:
- 25 pages., Online via UI e-subscription., Researchers investigated consumer attitudes toward vegetarianism, using two studies involving interviews with vegetarians and meat eaters. Text analysis revealed that "emotionally calibrated consumers were 'moral vegetarians' who find meat repulsive and make ethical food choices." Cognitively calibrated consumers were found to be 'health vegetarians' who "scanned the nutrition information, avoided meat due to health restrictions, and embraced vegetarianism for healthy life." Findings prompted suggestions for promoting vegetarianism.
9. The farmers’ dilemma: Meat, means, and morality
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bryant, Christopher (author) and Van der Weele, Cor (author)
- Format:
- Journal article
- Publication Date:
- 2021-12-01
- Published:
- United States: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12511
- Journal Title:
- Appetite
- Journal Title Details:
- 167
- Notes:
- 6 pages., Evidence overwhelmingly supports the view that we need to drastically reduce our consumption of animal products for reasons related to the environment and public health, while moral concerns about the treatment of animals in agriculture are becoming ever more common. As governments increasingly recognize the need to change our food production and alternative protein products become more appealing to consumers, agriculture finds itself in a unique period of transition. How do farmers respond to the changing atmosphere? We present secondary analyses of qualitative and quantitative data to highlight some of the uncertainty and ambivalence about meat production felt throughout the farming community. Survey data from France and Germany reveals that in both countries, those who work in the meat industry have significantly higher rates of meat avoidance than those who do not work in the industry. While non-meat-industry workers are more likely to cite concerns for animals or the environment, meat industry workers more often cite concerns about the healthiness or safety of the products. Concurrently, interviews with people who raise animals for a living suggest that moral concerns among farmers are growing but largely remain hidden; talking about them openly was felt as a form of betrayal. We discuss these findings in the context of the ongoing agricultural transition, observe how tension has manifested as polarization among Dutch farmers, and offer some thoughts about the role of farmers in a new world of alternative proteins.