12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.
Lombardi, Ginevra Virginia (author), Berni, Rossella (author), Rocchi, Benedetto (author), and Department of Economics and Management, University of Florence, Florence, Italy
Department of Statistics, Computer Science and Applications, University of Florence, Italy
Format:
Journal article
Publication Date:
2017-01-20
Published:
Italy: Elsevier Ltd.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08145
Arunrat, Noppol (author), Wang, Can (author), Pumijumnong, Nathsuda (author), Sereenonchai, Sukanya (author), Cai, Wenjia (author), and State Key Joint Laboratory of Environment Simulation and Pollution Control (SKLESPC), School of Environment, Tsinghua University, Beijing, China
Faculty of Environment and Resource Studies, Mahidol University, Nakhon Pathom, Thailand
Ministry of Education Key Laboratory for Earth System Modeling, Department of Earth System Science, Tsinghua University, Beijing, China
Institute of Communication Studies (ICS), Communication University of China, Dingfuzhuang East Street, Chaoyang District, Beijing, China
Format:
Journal article
Publication Date:
2017-02-01
Published:
Thailand: Elsevier Ltd.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08153
