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    Start Over Format Journal article Publication Year 2014 Subject Term media effectiveness Within Last x Years within 10 Years

    4. Advertising agrarian unreality: college students' preferences for agricultural commodity advertising content

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Specht, Annie R. (author) and Buck, Emily B. (author)
    Format:
    Journal article
    Publication Date:
    2014
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06859
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    98(2) : 37-52

    5. CSR communication in a South African agricultural company

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kloppers, Elbé (author) and Fourie, Lynnette (author)
    Format:
    Journal article
    Publication Date:
    2014-12-16
    Published:
    South Africa
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06865
    Journal Title:
    Communicatio: South African Journal for Communication Theory and Research
    Journal Title Details:
    40(4) : 305-322

    6. Climate refugees or migrants? Contesting media frames on climate justice in the Pacific

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dreher, Tanja (author) and Voyer, Michelle (author)
    Format:
    Journal article
    Publication Date:
    2014-07-04
    Published:
    Australia: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D08504
    Journal Title:
    Environmental Communication
    Journal Title Details:
    9 (1): 58-76

    7. Comparing B2B and agri-marketers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Semler, Jack (author)
    Format:
    Journal article
    Publication Date:
    2014-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02926
    Journal Title:
    Agri Marketing
    Journal Title Details:
    52(5) : 25
    Notes:
    Report of research comparing use and evaluation of media by agri-marketers and business-to-business marketers. Results show significant differences.

    8. Do PSAs take a bite out of shark week? The effects of juxtaposing environmental messages with violent images of shark attacks

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Myrick, Jessica Gall (author) and Evans, Susan D. (author)
    Format:
    Journal article
    Publication Date:
    2014-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07012
    Journal Title:
    Science Communication
    Journal Title Details:
    36(5) : 544-569

    9. EFNEP graduates' perspectives on social media to supplement nutrition education: focus group findings from active users

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Leak, Tashara M. (author), Benavente, Lisa (author), Goodell, L.Suzanne (author), Lassiter, Annie (author), Jones, Lorelei (author), and Bowen, Sarah (author)
    Format:
    Journal article
    Publication Date:
    2014
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D11562
    Journal Title:
    Journal of Nutrition Education and Behavior
    Journal Title Details:
    46(3) : 203-208
    Notes:
    6 pages., Online via UI e-subscription, Researchers used focus groups to analyze perspectives of graduates of an Extension-based Expanded Food and Nutrition Education Program (EFNEP). "Trust emerged as a central theme, because participants expressed a need for reliable information from known, credible sources and safe places to share information." Authors concluded that social media may be effective and establishing the trustworthiness of the social media site is essential to its use among low-income participants.