25 pages, We examine consumer willingness to pay (WTP) for foods packaged using active packaging which can be used to improve quality, shelf life, or safety of a range of products, potentially reducing the use of food additives (preservatives) and food waste. We administer an experimental survey of US food consumers (n = 2325) with five treatments. The surveys include contingent valuation exercises to assess consumer WTP for six products in active packaging relative to conventional packaging. We find that consumer acceptance of this technology is dependent on the product packaged and related directly to the specific relative benefit. In addition, consumer WTP is impacted by the framing of the technology in relation to other available technologies, information about the developer of the technology, and the degree of specificity of information regarding benefits. Notably, impacts of framing and use cases are primarily apparent among those who are resistant to the technology. A cluster analysis finds that those more likely to resist the technology include households that are lower income, less educated, and more likely to be white [EconLit citations: Q18, M31, D12, D83].
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29852
Notes:
Pages 255-270 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.
Online from periodical. 2 pages., Results of BrickMeetsClick/Mercatus Grocery Shopping Survey indicated that roughly 37.5 million U.S. households (29%) used online grocery services in the month of August. That number represents a 133% increase from a year ago. "These results reinforce that grocery delivery and pickup services will continue to play an important role for both shoppers and retailers going forward."
9 pages., Article # 1RIB4, Via online journal., Food hubs represent a business model through which farmers can collectively market product to access new supply chains and buyers can efficiently access locally sourced foods. Many farmer marketing cooperatives fit within the food hub definition and have existed for decades. Accordingly, much can be learned from them to support food hub business planning efforts. We developed and synthesized case studies of three successful cooperatives in order to match key food hub operational challenges with recommended best management practices. Such information is useful for Extension education efforts supporting the development of economically viable food hub businesses.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11648
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15 pages., Paper presented at the 2018 conference of the International Association of Agricultural Economists (IAAE), July 28-August 2, 2018, in Vancouver, British Columbia, Canada., Author develops a theoretical model that helps provide a better understanding of the effect of hostile marketing and advertisement strategies on competition involving meat. Findings suggest that negatively influencing consumers' perceptions of rivals' products may be a more effective marketing tool than the "beggar-thy-neighbor" advertising where one firm steals some market share from the rivals by means of positive promotion of its own product.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 82 Document Number: D10831
Notes:
10 pages., via website AgWeb's Farm Journal, In their story, “Plowed Under, The Next American Farm Bust Is Upon Us,” (paywall) the Wall Street Journal reported on the tough times we’re facing in agriculture. They are tough. And, as a corn and soybean farmer, it’s painful to see. But farmers are nothing if not resilient. And we’ll survive this one too.
