Beyond the marketing mix: modern food marketing and the future of organic food consumption

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dagevos, Hans (author)
    Format:
    Book chapter
    Publication Date:
    unknown
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29852
    Subject Term:
    attitudes, buyer behavior, consumer attitudes, consumers, consumption, ethical issues, food, image, marketing, organic, and outlook
    Notes:
    Pages 255-270 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.

    Tools