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    Start Over Collection Agricultural Communications Documentation Center (ACDC) Subject Term machinery Subject Term media effectiveness

    21. Using the EPPM to create and evaluate the effectiveness of brochures to increase the use of hearing protection in farmers and landscape workers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Smith, Sandi (author), Rosenman, Kenneth (author), Kotowski, Michael (author), Glazer, Edward (author), McFeters, Courtnay (author), Keesecker, Nicole (author), and Law, Angela (author)
    Format:
    conference papers
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07044
    Journal Title:
    National Communication Association
    Notes:
    27 pages

    23. Videos signify new marketing trends

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vogt, Willie (author)
    Format:
    Journal article
    Publication Date:
    2009-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29259
    Journal Title:
    Prairie Farmer
    Journal Title Details:
    181(8) : MP1
    Notes:
    Report on viral marketing campaigns that use video on the Web. Cites two examples: TractorChasers.com, used by John Deere to stimulate interest in a new line of tractors, and Blimp Chasers, used by Syngenta to create interest in a seed treatment for the cotton market.

    24. Viewer perceptions and preferences for Farmweek

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brubaker, McKayla (author), Settle, Quisto (author), and North, Elizabeth Gregory (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08167
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(4) : 6-16