Mahler, Robert L. (author), Gamroth, Mike (author), Pearson, Pat (author), Sorensen, Fred (author), Barber, Michael E. (author), and Simmons, Robert (author)
Format:
Journal article
Publication Date:
2010-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03111
USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D06646
Notes:
Commentary in the "ACE Retiree Update" newsletter. 4 pages., Features life, career and contributions of C. R. Elder, former Extension Editor and Iowa State College Director of Information.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08627
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C. Hal R. Taylor Collection., Summary of research report (Bulletin 22). Department of Agricultural Journalism, University of Wisconsin, Madison. 48 pages.
Wirth, Mary (author / Pennsylvania State University), North, Elizabeth (author / Mississippi State University), and Borger, Ruth (author / University of Florida)
Format:
Presentation
Publication Date:
2018-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09913
Notes:
Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 31 pages. PowerPoint.
Paine, Josh (author / University of Georgia) and Lord, Lori (author / University of Georgia)
Format:
Presentation
Publication Date:
2018-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09914
Notes:
Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 30 pages. PowerPoint.
Agricultural Communications faculty (author / University of Illinois)
Format:
Project files
Publication Date:
1982-01-01
Published:
Pakistan: Office of Agricultural Communications, College of Agriculture, University of Illinois, Urbana
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10034
Notes:
The project file is maintained in records of the Agricultural Communications Program, University of Illinois > "International" section > "Pakistan - TIPAN" file folder., This project file describes formation and early activities of the Office of Agricultural Communications, College of Agriculture, University of Illinois participation in the Northwest Frontier Province in Pakistan. This $15.2 million project, funded by the U.S. Agency for International Development, was a collaborative effort with the Northwest Frontier Province Agricultural University. Agricultural communications faculty and staff members were involved in several initiatives, including development of courses and curricula, a learning resources center, and a continuing education center.
Zagonel, Anissa (author), Baker, Lauri M. (author), King, Audrey E.H. (author), and Kansas State University
Oklahoma State University
Association for Communication Excellence
Format:
Journal article
Publication Date:
2019
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10433
15 pages., Via online journal., Investment of employees in a brand can lead to greater public understanding and positive impressions of a brand by external stakeholders. However, this can be challenging in public organizations with multiple brand segments and a large number of employees spread across great distance with limited funds for marketing. While previous work has looked at Extension agents, faculty, and volunteers’ brand perceptions, no studies have looked at communication services employees’ investment in the brand. The purpose of this qualitative study was to discover how well employees in a university and Extension printing and mail entity understood the Extension brand and their investment in the brand. Research questions that guided this study were: 1) What perceptions and investment do communication services employees have in the Extension brand? And 2) what are employees’ perceptions of the organization’s branding and marketing efforts? Each of the 18 interviews included a series of questions focusing on employees’ story related to Extension and employees’ thoughts on branding and marketing efforts. Results in this study with communication services employees indicate these employees are not invested in the brand with the majority having little to no understanding of the mission of Extension. This contradicts previous research with employees in other brand segments of Extension. Implications of this work include a need for training on the Extension mission for communication services employees, a shift in culture to encourage investment in the brand, and inclusion of all Extension employees in the mission of Extension.
8 pages., Via online journal., The Agricultural Extension Service at the University of California (UC) was established in Humboldt County in 1913 preceding the nationwide establishment of the extension service in 1914.
Improving rangelands by controlling weeds and brush, seeding, fertilization, and grazing management has been a continuing theme of research by UC since the late 1800s.
Restoration of annual-dominated grasslands with native perennials has been a recurring research theme that continues to challenge grassland researchers.
The complexity of research questions and education programs increased when environmental issues including grazing effects on riparian areas, oak regeneration, wildlife habitat, and water quality began to influence range research and extension programs in the 1980s.
A more diversified range extension audience evolved with the increase in small farms and ranches and diversification of agency staff in response to affirmative action.
5 pages., Article #:3TOT1, via online journal., Higher education resources are increasingly limited due to declining budget revenue and other challenges. Thus, it is vital for Cooperative Extension to synergize efforts of disseminating education to the public. Promoting public scholarship in and beyond Extension is a promising initiative that can foster collaborations by leveraging existing resources in advancing the Extension mission. We highlight a new program aimed at encouraging a culture of public scholarship across academia. The program is intended to increase knowledge about public scholarship and awareness of its benefits to stakeholders, identify barriers to public scholarship, and provide concrete examples of ways Extension and non-Extension faculty can collaborate on research and programming efforts.
15 pages., Article #: 4TOT3, via online journal., Crowdfunding is a resource that allows individuals or groups to raise funds while simultaneously engaging relevant communities and, thus, is an important tool for Extension specialists. We provide recommended steps for successful crowdfunding, including tips for identifying a website, developing or refining a proposal, and crafting a marketing and campaign strategy. We use the successful crowdfunding of a relationship education program as an example.
Dahl, Delbert T. (author / Head, Office of Agricultural Communications, University of Illinois.) and Read, Hadley (author / Director, Project for Agricultural Communications Education Overseas)
Format:
Report
Publication Date:
1981
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11131
Notes:
14 pages., From the "India - 1981 Trip Report" file in the international collection of the Agricultural Communications Program, University of Illinois., This report is in two parts. The first part deals with observations and potential accomplishments from consultations in the Philippines, Indonesia, Thailand, and Egypt. The second part, "There's a need and people know it,"focuses on needs and opportunities. A final section provides "observations from a novice international traveler to future novices."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11135
Notes:
From the file, "Bill Ward - Communication Centre Proposal," in the international resource file of the Agricultural Communications Program, University of Illinois., 21 pages., Report traces origins of this communication centre, basic concepts of it, the seven stages of development, administration and organization of it, short- and long-term recommendations, and future communication developments envisioned. The report includes a pictorial review of Center activities, discussion of relationship with the Extension Directorate, and examples of course outlines.
Ward, William B. (author / Cornell University), Read, Hadley (author / University of Illinois), and Colle, Royal D. (author / Cornell University)
Format:
Presentation
Publication Date:
1971
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11136
Notes:
From the "India visit 1971" file of the international programs section of the Agricultural Communications Program, University of Illinois., 24 pages., Presented at the second convention of Indian Agricultural Universities, at U.P. Agricultural University, Pantnagar, India,February 25-28, 1971
Located in a chronological file entitled "INTERPAKS - Newsletter" from the International Programs records of the Agricultural Communications Program, University of Illinois., From the International Programs records of the Agricultural Communications Program, University of Illinois, Urbana-Champaign., An invited reassessment by the author of a book, Hard Tomatoes and Hard Times, in which he faulted U.S. land grant universities for abandoning the original intended focus on serving small, low-resource farmers. Emphasized farmers' need for neutral, unbiased assessment of new, often very specialized, technologies. "...and at the same time they will need generalists who can assist in developing comprehensive, integrated farming systems that can depend on lessons learned decades ago as well as new knowledge."
In an issue located in a chronological file entitled "INTERPAKS - Newsletter" from the International Programs records of the Agricultural Communications Program, University of Illinois., From the International Programs records of the Agricultural Communications Program, University of Illinois, Urbana-Champaign., First-hand experience in a technical assistance program aimed at the transfer of the extension function from an established government base to a new university base, capitalizing on the university's competencies in instruction and capacities in technology development - and experience with the next-best alternative when the optimum could not be realized.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D11605
Notes:
2 pages., Masters thesis - technical journalism, Kansas State College, Manhattan. 56 pages., Report of farmer interviews in Gear County, Kansas, assessing their readership and perceptions of agricultural publications distributed by the Agricultural Extension Service. Questions also invited their suggestions for improving access to desired agricultural information.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25926
Notes:
Presented at the 2007 ACE/NETC conference sponsored by the International Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE) and the National Extension Technology Conference (NETC) in Albuquerque, New Mexico on June 16-19, 2007. 33 pages.
Steele, Suzanne (author), Kahan, Jessica (author), and McGlone, Keira (author)
Format:
Paper
Publication Date:
2007-06-16
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25929
Notes:
Presented at the 2007 ACE/NETC conference sponsored by the International Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE) and the National Extension Technology Conference (NETC) in Albuquerque, New Mexico on June 16-19, 2007. 45 pages.
Leith, Terri (author) and College of Agriculture and Life Sciences, North Carolina State University, Raleigh.
Format:
Article
Publication Date:
1999
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C26026
Notes:
Via Perspectives On Line. 6 pages., Reports on dedication of the Butler Communication Services Building at the North Carolina State University. The building is named for the Butlers, editors/publishers of Progressive Farmer magazine.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26762
Notes:
Reprinted as pages 69-86 in John P. Brien, "Research contributions in agricultural extension and communication," a thesis submitted for the Degree of Doctor of Agricultural Science, Faculty of Natural Resources, Agriculture and Veterinary Science, University of Queensland., Presented at the 59th annual meeting of the American Association of Agricultural College Editors, Honolulu, Hawaii, 1975.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26770
Notes:
Pages 5-27 in John P. Brien, "Research contributions in agricultural extension and communication," a thesis submitted for the Degree of Doctor of Agricultural Science, Faculty of Natural Resources, Agriculture and Veterinary Science, University of Queensland., Author describes research interests, projects and contributions during a scholarly career of more than 50 years.
International Program for Agricultural Knowledge Systems (INTERPAKS), University of Illinois, Urbana-Champaign.
Format:
Folder
Publication Date:
1990
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: C28300
Notes:
Estimated publishing date., 2 pages., Describes a multi-disciplinary resource at the University of Illinois to "help improve the socio-economic well-being of rural peoples in developing countries by facilitating the discovery, transfer, and utilization of new agricultural technology and related management skills."
Peppers, J. Faith (author / University of Georgia) and Eubanks, Emily E. (author / University of Florida)
Format:
Conference paper
Publication Date:
2009-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30389
Notes:
Paper presented in the Agricultural Communicatons Section, annual meeting of the Southern Association of Agricultural Scientists, Atlanta, Georgia, January 31 - February 3, 2009. Available in hardcopy at the ACDC and online at http://agnews.tamu.edu/saas/2009/eubanks.pdf
American Association of Agricultural College Editors (AAACE), Columbus, Ohio.
Format:
Proposal
Publication Date:
1977-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30608
Notes:
12 pages, plus transmittal letter., Proposal for NPAC-III, a professional improvement and training effort developed by an AAACE Task Force and approved by the Board.
Mahler, Robert L. (author), Simmons, Robert (author), Gamroth, Mike (author), Pearson, Pat (author), Sorensen, Fred (author), and Barber, Michael E. (author)
Format:
Journal article
Publication Date:
2010-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35978
Parker, Robert (author), Abi-Ghanem, Rita (author), Carpenter-Boggs, Lynne (author), Koenig, Richard (author), Pannkuk, Chris (author), and Pan, William (author)
Format:
Journal article
Publication Date:
2009
Published:
Iraq
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37043
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00729
Notes:
From Geoffrey Moss, Willington, New Zealand., Audio letter to a colleague, Prof. Hadley Read, emeritus head, Office of Agricultural Communications, University of Illinois, Urbana-Champaign.
Office of Agricultural Communications, College of Agriculture, University of Illinois, Urbana-Champaign.
Format:
Audio cassette
Publication Date:
1974
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00730
Notes:
From Geoffrey Moss, Wellington, New Zealand., Audio program produced by associates in the Office of Agricultural Communications at the occasion of the retirement of Prof. Hadley Read, Office of Agricultural Communications, College of Agriculture, University of Illinois at Urbana-Champaign.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01948
Notes:
Summary of a presentation at the annual conference of the Association of Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE), Annapolis, Maryland, June 14, 2012. 1 page., Dean and Director of the College of Agricultural and Environmental Sciences, University of Georgia, urges educational communicators to serve as strategic advisors to deans and other administrators in addressing issues and opportunities. Communicators uniquely span the range of interests of departments and colleges in which they work.
